When it comes to marketing online, you can boil a lot of activity down to two areas โ paid and organic. Otherwise known as those three-letter acronyms, SEO 
and PPC 
.
Now Iโm sure we all like the idea of marketing โfor freeโ in an organic way, but whatโs actually the best digital path for you to take? Whatโs going to help you achieve your digital goals? Itโs an internal battle of SEO vs. PPC 
In this weekโs Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how theyโll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts 
Digital Marketing, Technology & Business insights, how toโs and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 
Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY
Presenter: Sam Caesar, Sleeping Giant Media
#GiantWednesday #PPC #SEO