I’m insanely excited to share this Email Marketing interview that I did with Robert Allen.
I legitimately think he could’ve charged $$$ for this Email Marketing Tutorial.
However, he was kind enough to share 17 Extremely Actionable Email Marketing Tips for free.
This video is a must watch for ecommerce store owners, agencies, freelancers and copywriters who want to learn or improve their email marketing.
Here are 7 of the 17 email marketing tips from this email marketing tutorial (make sure to watch the interview above for all 17 tips).
1. Disable Double Opt-in:
A double opt-in includes a confirmation step where the contact receives an email & has to confirm their signup.
Some subscribers will forget to click the confirmation link, which means they’ll never actually become subscribers.
2. The drag-and-drop bonus:
Helpful for getting out of promo tab prison.
Incentivize subscribers to drag your email into the primary inbox.
3. Reward for opening x amount of emails:
This is a great way to reward engaged subscribers and reinforce their positive behavior.
4. Survey with Easter Eggs:
Whenever you ask subscribers to take a survey, hide special rewards throughout the survey as well as at the end of the survey.
5. Because you clicked:
This is a great way to 2x your daily sales.
This is a special campaign follow-up for people who’ve clicked a specific email but haven’t purchased.
6. Create your wall of social proof:
Social Proof is a must leverage asset within your emails.
Rob talks about some cool ways to leverage it in our interview.
7. Tweak your sender line
Rob is seeing some big open rate wins by doing this.
Highly recommend A/B testing this.
Want even more insight into each the 7 tips above?
Want to find out the 10 missing tips?
Then make sure you watch the interview above with Robert.
Also make sure you go follow Robert on Twitter: https://twitter.com/robwritescopy
And go subscribe to Robert’s email newsletter: https://kingsofconversion.com/
If you’re not already on my weekly email marketing newsletter, you can subscribe here: https://chasedimond.com/chase-email-newsletter
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