email marketing best practices in 2021

Email Marketing: The “Talking Things” Email (Email That Perfectly Marries Promotion & Content)

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I ended up interviewing Allan Ngo for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.

The cold email was so good that I had to invite him on to share some information about what he coined as the “Talking Things” email.

I’m so glad he reached out because he overdelivered in this episode.

The “Talking Things” email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).

Here’s the cold email he sent me:

“Hi Chase,

Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!

Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.

I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It’s really helpful and unique.

This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.

With the golden nugget I’ve gotten from you, I would like to give back to you and your community. Recently, we’ve been exploring the possibility of collaborating with fellow email marketers and online businesses

Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.

We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.

Are you open to exploring something like this?

Best,
Allan”

I hope you enjoy this episode!

You can check out Allan’s website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase

You can subscribe to my free weekly ecommerce email marketing newsletter here: https://chasedimond.com/chase-email-newsletter

#ecommerce #email #marketing #emailmarketing #content #promotion #coldemail #ecom #shopify #sms #chasedimond #ecommercebusiness #allanngo #digitalsolopreneur

Shopify Email Marketing Tips

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In this video, Anton shares a proven method to supercharge your email marketing results.

If you get value from this video please give it a like and subscribe for new training videos every week!

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Anton Kraly is a serial entrepreneur with over a decade of experience building online businesses, including Drop Ship Lifestyle, the “Best eCommerce Course” as voted by Shopify. He’s helped over 10,000 students find freedom through entrepreneurship.

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What Email Marketing tool should you choose (for your No Code projects)?

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In today’s video, I break down how I do emails for my No Code projects. I explain why I use two different email marketing tools and specifically what the differences are between transactional and marketing emails.

🔗 AFFILIATE LINKS & SOCIALS:
https://www.connorfinlayson.com/a/mailersend
https://www.connorfinlayson.com/a/mailerlite

🕛 TIMESTAMPS:
00:00 Intro
01:30 Transactional Emails vs Marketing Emails – What’s the difference?
03:36 How I use Mailerlite for marketing emails
04:31 How I use Mailersend to send transactional emails
06:03 Why I chose Mailerlite and Mailersend
07:35 Mini Tutorial: How to setup transactional emails via Zapier

Email Marketing: Types of Email Campaigns | From a $75 Million Email Marketer

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In today’s email marketing video, I cover 5 different types of email campaigns that you can send to your (or your clients) email list.

I focused on 5 Non-Discount Emails.

Sending flash sales, discounts, or promotional emails for Ecommerce are great ways to have big revenue days…

…but you can only send these every so often.

Variety is key.

Here are 5 non-discount emails you can send to your list (for your own store or a client):

1. Story Emails
2. Video Emails
3. Structured Newsletter
4. Testimonial Email
5. Value Email

I hope you enjoy this video and please let me know if you have any questions.

Follow me on Twitter for daily email marketing tips & tricks: https://twitter.com/ecomchasedimond

#email #emailmarketing #emailcampaigns #campaigns #marketing #ecommerce #storyemails #stories #videoemails #video #newsletter #testiomnial #value #ecom #chasedimond

Email Marketing: 17 Extremely Actionable Email Marketing Tips with Robert (Email Marketing Tutorial)

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I’m insanely excited to share this Email Marketing interview that I did with Robert Allen.

I legitimately think he could’ve charged $$$ for this Email Marketing Tutorial.

However, he was kind enough to share 17 Extremely Actionable Email Marketing Tips for free.

This video is a must watch for ecommerce store owners, agencies, freelancers and copywriters who want to learn or improve their email marketing.

Here are 7 of the 17 email marketing tips from this email marketing tutorial (make sure to watch the interview above for all 17 tips).

1. Disable Double Opt-in:

A double opt-in includes a confirmation step where the contact receives an email & has to confirm their signup.

Some subscribers will forget to click the confirmation link, which means they’ll never actually become subscribers.

2. The drag-and-drop bonus:

Helpful for getting out of promo tab prison.

Incentivize subscribers to drag your email into the primary inbox.

3. Reward for opening x amount of emails:

This is a great way to reward engaged subscribers and reinforce their positive behavior.

4. Survey with Easter Eggs:

Whenever you ask subscribers to take a survey, hide special rewards throughout the survey as well as at the end of the survey.

5. Because you clicked:

This is a great way to 2x your daily sales.

This is a special campaign follow-up for people who’ve clicked a specific email but haven’t purchased.

6. Create your wall of social proof:

Social Proof is a must leverage asset within your emails.

Rob talks about some cool ways to leverage it in our interview.

7. Tweak your sender line

Rob is seeing some big open rate wins by doing this.

Highly recommend A/B testing this.

Want even more insight into each the 7 tips above?

Want to find out the 10 missing tips?

Then make sure you watch the interview above with Robert.

Also make sure you go follow Robert on Twitter: https://twitter.com/robwritescopy

And go subscribe to Robert’s email newsletter: https://kingsofconversion.com/

If you’re not already on my weekly email marketing newsletter, you can subscribe here: https://chasedimond.com/chase-email-newsletter

#email #emailmarketing #emailmarketingtips #ecommercemailmarketing #emailmarketingtipsandtricks #actionableemailmarketingtips #roballen #chasedimond #ecommerce #ecom #ecomm #emails #emailmarketingtutorial

Email Marketing Secrets: The Ultimate Tips for 2021

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Email Marketing can help any business connect with customers. In this video, we’ll share secrets that will get customers excited to receive your email.

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Tech commentators love to declare—with seemingly great confidence—that email is on its last legs. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.”
In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.

Whether you’re just getting started with an email marketing strategy or dreaming up your next big campaign, our video reveals what email marketing tips work best and how to make the most of every broadcast.

Here is what we’ll cover in this video:
00:00 Introduction
01:11 Building Relationships
03:15 The Science of Segmentation
08:01 Yummy Emails
12:38 Polish Your Process

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