)People say SEO is dead, but we all know that isnât the case because it drives so much revenue. The real question is, is it too saturated? Today Iâm going to break down if itâs too late to start doing SEO in 2021. Youâre probably not going to like the answer.
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The answer is yes and no, it is too late. And it is also not too late to start SEO and Iâll break down why Iâm saying yes and no.
So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and theyâve been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And youâre seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesnât focus on a specific niche.
A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, itâs a software and they have examples of all the funnels out there that work for different industries. So check it out, itâll at least give you ideas whether you use a product or not.
So from that aspect, SEO, saturate, it still works. Itâs saturated. Now it doesnât mean SEO doesnât work. It just means you have to be patient and give it more time. Itâs still one of the highest ROI channels out there.
The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if Iâm talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.
And even though page speed isnât necessarily a keyword that you would assume should they test you, it is because itâs a factor within SEO. Thatâs what I mean by topic clusters, check out the beginnerâs guide to SEO by Moz.
And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, youâll see this report. Itâll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.
And then the left hand navigation, youâll see this option called keyword ideas, click on that. And when you click on that, youâll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.
Now remember how I said earlier that SEO is saturated and itâs more competitive. Well, if youâre logged into Ubersuggest, if not, just sign in, thereâs this option that says keywords I can rank for thatâs on this exact report. If you click that and you put in your domain, itâll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.
Now, I want you to filter them based on the attack whatâs relevant for your product or service that youâre selling, by doing that, youâre then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, weâll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.
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