Do you want to get massive traffic on Google without link building? In this video, you’ll learn the 3-part SEO strategy to pop the vertical traffic boner for your website.
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Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can’t really control that, that’s just Google, right? You can’t really speed that up, time is time, they’re going to do their thing when they do their thing.
But there’s another reason why it takes people a long time to get results, and this one is more in your control. It’s that it takes time to implement those SEO changes. And most companies move really slow to make changes on their site and the longer it takes you to implement the changes, the longer it’ll take for you to see results. So today I want to break down seven tips that are easy to implement.
Tip number one, everyone has SEO errors. It’s natural because as you adjust your existing pages, or even add new ones, it can always create more errors. So I want you to head to neilpatel.com/ubersuggest. Type in your URL. In the left hand navigation, click on “dashboard” and then click on “add your first project.” Follow the steps, step-by-step.
What you’ll find is Ubersuggest will monitor your site, look at the keywords you want to rank for, look at all the SEO errors you have on your website, but here’s the thing that Ubersuggest does that I love. What it does is, it breaks the errors down from top to bottom, what will have the biggest impact and what’s the easiest to implement? So you want to fix the easy ones first, because they’re at the top and they’ll also have a bigger impact on your rankings. And that way you’ll get better results in a shorter period of time.
Tip number two, speaking of Ubersuggest, it’s also a tool that I added to my own website, neilpatel.com, and I want you to do something similar. It’s so popular that’s generated over 24,000 backlinks. That’s a lot! That’s a lot of extra links that I’m adding to neilpatel.com and it was so effective, I also bought AnswerThePublic and I’m going to integrate that into our portfolio over the up and coming months. Links are popular currency. The more people that link to you, the generally the higher you will rank.
Tip number three, use Google Search Console. It’s a free tool from Google. Log into it and add your website if you already haven’t done so. In Search Console, I want you to look at your traffic.
Tip number four, delete irrelevant pages that no one cares for anymore. See, over time, some of the content on your site will just get old and irrelevant. I’m not talking about outdated. I just mean straight up irrelevant.
Easiest solution, delete those pages and 301 Redirect them to the most relevant pages that are on your website. This will help you keep your site clean and strong from an SEO standpoint.
Tip number five, write on exploding topics. One of the best ways to get traffic, is to write on topics that are just about to get super popular, but aren’t that competitive yet. There’s a tool called exploding topics. It shows you what you should consider going after. And I want you to start writing content on that.
Tip number six, now, this is an easy one, but it costs money. Have you noticed there are a lot of blogs out there? There’s pretty much blogs on everything. Look for one that’s ranking great in your space and has traffic.
You want to take that blog, hit up the site owner, you can usually find their email on the contact page or through tools like hunter.io, and ask them if they want to sell it. Most people will ignore you, some will say yes. If you find some at reasonable prices, buy them, merge it into your website, including their content, and make sure you do the 301 Redirect to the appropriate URL, and once you do that, it’s simple.
Tip number seven, merge content on similar pages. For example, I may have two blog posts on the topic of SEO for beginners. Now this confuses search engines, as they don’t know which one to rank. So what do you do? You merge the pages together. Then you take the URL with less traffic and forward it using a 301 Redirect to the more popular page. This helps solves confusion for the search engines. And in the end, you’ll get more search traffic over time.
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SEO takes forever to get results, there must be a better way to get traffic that doesn’t involve ads. Today, I’m going to break down how this works way better than SEO.
Look, You’re probably like, “Neil, you blog about SEO, you have an SEO tool called Ubersuggest, what could be better than SEO?” Well, there’s a ton of things better than SEO, and you can probably name tons of them, Even though I’m addicted to it, and generally, I’m just addicted to digital marketing.
But even though I blog about SEO, and I believe in it because it produces such amazing results and you can create literally a hundred million plus, even billion dollar companies just through SEO. You’re probably wondering, “Neil, what is it that you… Works way better than SEO?”
I want you to check out something on my website, and I mentioned it in this video, it’s called Ubersuggest. Neilpatel.com/ubersuggest. And it’s a tool, you can put in your domain name, and it gets keywords, shows you, you know, what keywords your domain ranks for, your competitors rank for. Even tells you what keywords your competitors rank for that you don’t. It’ll even tell you how many people link to you, or even tell you how much traffic you’re getting or estimate that. It’ll even tell you new keyword opportunities, and you can do keyword research or content research. It even tells you what errors you have on your website.
So how is this better than SEO? Do you want to know what drives more traffic than anything else? Take a guess. Ubersuggest. Did you know, over 400,000 people a month find my website by just either typing in the keyword Ubersuggest, or going directly to my domain.
On the flip side, less than 100,000 people a month find my domain by typing in, Neil Patel. So what does this tell you? Tools are more powerful, tools work better than content, tools build more links than manually reaching out.
When I created a free tool, Ubersuggest, and I just kept releasing more and more features for free. Sure, there’s paid features as well, but the majority of the app is for free. Did you know I generated over 10,000 backlinks, and I didn’t really have to do anything, just kept improving the product. See, with my content, I had to keep trying to come up with new content that’s fresh, that no one’s ever talked about. With my old content, I had to keep updating and spending money on it. With the tool, it keeps generating goodwill traffic conversions without me putting in as much effort.
Now granted, upfront cost may be more, and in a bit, I’m going to teach you how to do it with actually less upfront cost than content, but it’s well worth it. And when I look at my ad agency, NP Digital… If you haven’t checked out, we help companies of all sizes grow their traffic.
If you look at NP Digital, over 40% of our customers are coming from Ubersuggest. That’s the power of the tool, that’s what you can’t take for granted. So what I want you to do, is go and create a tool for free and put it on your website. You can go find developers on Upwork, Toptal. And if you can’t find people at any of these places, what I want you to do is go to Codecanyon. Codecanyon is a site where there’s tools on everything.
You’re in the auto industry, there’s a tool for that. You’re in the mortgage industry, there’s a tool for that. You’re in the hair salon industry, there’s a tool for that. They literally have tools on everything.
So what I want you to do, is go to the site, check out one of the tools. I’m not affiliated with them. And you can get some of these tools for $5, $10, $20, 50 bucks. Usually, it’s rare to find a tool on Codecanyon for over 50 bucks. And pop it on your website, white label it, and then boom.
Over time, you’ll find that the tool generates more traffic, more backlinks, and it helps you generate more SEO traffic without really doing SEO.
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People say SEO is dead, but we all know that isn’t the case because it drives so much revenue. The real question is, is it too saturated? Today I’m going to break down if it’s too late to start doing SEO in 2021. You’re probably not going to like the answer.
The answer is yes and no, it is too late. And it is also not too late to start SEO and I’ll break down why I’m saying yes and no.
So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and they’ve been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And you’re seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesn’t focus on a specific niche.
A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, it’s a software and they have examples of all the funnels out there that work for different industries. So check it out, it’ll at least give you ideas whether you use a product or not.
So from that aspect, SEO, saturate, it still works. It’s saturated. Now it doesn’t mean SEO doesn’t work. It just means you have to be patient and give it more time. It’s still one of the highest ROI channels out there.
The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if I’m talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.
And even though page speed isn’t necessarily a keyword that you would assume should they test you, it is because it’s a factor within SEO. That’s what I mean by topic clusters, check out the beginner’s guide to SEO by Moz.
And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, you’ll see this report. It’ll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.
And then the left hand navigation, you’ll see this option called keyword ideas, click on that. And when you click on that, you’ll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.
Now remember how I said earlier that SEO is saturated and it’s more competitive. Well, if you’re logged into Ubersuggest, if not, just sign in, there’s this option that says keywords I can rank for that’s on this exact report. If you click that and you put in your domain, it’ll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.
Now, I want you to filter them based on the attack what’s relevant for your product or service that you’re selling, by doing that, you’re then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, we’ll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.
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SEO is super competitive. Wouldn’t it be nice if there was just a strategy that worked, and that wasn’t as competitive, and didn’t take as long to get results? Today, I’m going to break down a super, dead simple SEO strategy that can get you a million visitors a month.
So the first thing I want you to do is head to Ubersuggest you go to ubersugggest.com or neilpatel.com/ubersuggest. And I want you to type in quora.com. You know Quora as that question and answer site. If you look here, this is Quora’s traffic, this is their SEO traffic.
Look, how many visitors they are getting, it’s just crazy, right? Now this is the estimation, but still they’re in the, well into the millions of visitors a month, if not hundreds of millions.
They’re ranked for literally millions and millions of keywords. And if you look, you can see a lot of the keywords are ranking for. You know, they ranked for 27.7 million keywords between the position 51 and a 100.
So what’s their strategy? Well, look at this. What are good ways to log out of Facebook? What is the correct, thank you, or thank you, or thanks you, or thank you? What is Delta S in chemistry, and what is the difference?
Quora’s on everything. So you’re not going to get as much traffic as them and that’s okay. But how do you find questions in your space? Well, I want you to type in keywords related to your space. Let’s say you’re in marketing.
Now you just type in the keyword marketing within Ubersuggest. And then I want you to click on questions. These are all the keywords that are popular in your space.
Some of these get searched a lot, some get searched a little. And a lot of them aren’t competitive, as you can see, here’s the SEO difficulty, how competitive it is to rank on Google? Green means easy.
I want to talk about Instagram because a lot of marketers want to leverage Instagram. So I would type in Instagram, into Ubersuggest, and again it’ll tell me all the keywords related to Instagram, and then I would click on questions again.
And this is assuming you’re on the keyword ideas report, right, that’s the key. And if you go to this, here for Instagram. All questions that you can end up breaking down and create article related to any of the questions that are within your space that have a low SEO difficulty, high volume and high CPC. High CPC usually means that traffic somewhat valuable.
Eventually you can cause it to convert. Even if that question article’s not, you know, selling anything, you can bring people to your website remarket them, or then drive them in a funnel, collect their email, promote through other stuff. And SEO difficulty. Again, as long as it’s easy, the volume’s decent, you should do it, and you can do it on anything.
And if you do this and then collect emails from those pages you can eventually sell your products and services from those articles. You can put up ad, you know, make money through ads, and have AdSense, or affiliate stuff, all ways to do really well.
But the key is, is you just got to go and create content around questions because the one thing that’s consistent is mostly keywords that are around questions are not competitive.
And by doing that, you’re going to end up generating revenue and getting traffic and ranking higher on Google with much less effort because terms aren’t that competitive.
Yeah, one page, isn’t going to drive you 20,000 visitors a month, but if you had a 100 pages that each drive you a 1000 visitors a month, that’s a 100,000 visitors a month.
That’s 1.2 million visitors a month.
That’s a lot of traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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This is a website traffic video that focuses on social media marketing traffic, email marketing traffic, referral marketing, and direct traffic. When you are trying to drive more relevant website traffic from different sources in Google Analytics, this is the video for you. We will cover the initial stages of building your marketing strategy so you can remain consistent and build an audience outside of your website. If you have people engaged with your business, they will be the first to find your content, interact with your business, purchase from your website, and ultimately help you drive revenue.
From $0 to $2K playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7y0QNdLOFCcx7qk1a-udqJ
Excel Spreadsheet – The latest version can be found here: https://surfsideppc.com/wp-content/uploads/2020/10/WickerGuide.com_.xlsx
Initial Questions to ask about your business:
Social Media: What platforms do your customers use?
Email: What value do you consistently provide?
Referral: What websites do your customers use?
Important Website Traffic Tip: You need to provide value to potential customers in order to get them to visit your website and convert.
Content Question:
Do you have the resources (time/money/employees) in order to consistently create content for your social media and email audiences?
Every channel should have consistent updates for growth. Only focus on channels where you can be consistent.
1. What social channels will you focus on? Why will they help your business grow?
2. What is the value that your email marketing will provide? What incentives do you offer?
Email Marketing Process:
1. Sign-up for an Email Marketing provider (I use Mailchimp)
2. Create your email list
3. Build your list with subscribers (ongoing)
4. Create engaging content and helpful content
5. Email your best content and promotions to subscribers
6. Provide incentives and value to subscribers
3. What websites can you use to drive more referral traffic back to your website?
Referral Traffic Best Practices:
1. Focus on review websites and directories first
2. Guest blogging, podcast guest, video guest
3. Q&A websites like Quora
4. Infographics and other branded shareable content
5. Backlink outreach
https://wickerguide.com Initial Strategy:
SEO: Focus is mainly on creating content and organic search traffic first
PINTEREST: 100+ pins/day – Product images and custom pins
INSTAGRAM: 3+ posts/week – Wicker furniture designs and new products
FACEBOOK: 3+ posts/week – Wicker furniture designs and new products
EMAIL: Create email list once Wicker Guide has 20+ blog posts
REFERRAL: No strategy due to lack of opportunities
Today I’m going to be covering content marketing, part one. So we’re going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.
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Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Before we get started, I want to let you know, don’t look back and ask, “Why,” look ahead and ask, “Why not?” Because, as we cover content marketing, what you’ll find is, a lot of companies are asking, “Hey, why should I end up doing it?” Well, you should end up doing it because it produces results, and I have some stats to show you later on.
But before we get started, let’s look at the evolution of Google. What most people don’t know is Google does more than one algorithm update per day, and as they’ve gone around over the years, they’ve gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they’re really able to predict what humans want.
So why is content marketing important? I’ll go over a few of the main bullet points.
Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it’s not just for B2C, it’s also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you’re not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it’s a great way to compete against the bigger corporations.
And that’s why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it’ll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.
When you’re doing content marketing, if you don’t understand you’re customer’s problems, you won’t do well. It’s all about finding the balance between the keywords that you want to target with your site, and the content.
When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.
You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there’s good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we’ll go over examples of that in the upcoming lessons.
And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you’re not that creative, you don’t have to worry, just following this formula will get you results.
So the first step in Franklins’ Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.
Now that you have some keywords, you want to first figure out who you are, because not every company is the same.
This is super-important, especially at the beginning, you don’t want to go off-brand, because yes, it may drive traffic, but if it’s off-brand, it probably won’t drive any sales, and this is both for B2B and B2C.
If you have little to no traffic, and you have a brand-new site where you’ve done little to no SEO, put in a competitor’s domain here, because when you add a competitor’s domain name, you’ll be able to see what’s working for them, and it’s a great place to start. This will take you to a page that shows you all the keywords that you’re getting traffic for, or your competition’s getting traffic for, and it’ll give you an idea, on the right side of the report, of who else is ranking, and it’ll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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