Michael Merlino 📍 CTR Manipulation for Local SEO

Michael Merlino EP 152 – Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap
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Google posted a new blog titled “An update on site names.”

As a reminder, the best way to indicate a preferred site name to Google is to use WebSite structured data, as explained in our site name documentation.

We’ve updated that documentation to encourage more use of the alternate name property.

Sometimes, a preferred site name isn’t available for use.

For example, our system generally uses a different name for two other global sites.

Providing an alternative name using the alternate name property allows our system to consider other options if your preferred choice isn’t.

Getting the most out of the URL inspection tool by Martin Splitt

If I want to speed up the indexing of my new and updated pages, I use this live feature plus request indexing.

How can an Author establish expertise Without Expertise?

I never thought of using the reviewed schema before, but now I know it’s available, I’ll use it.

Speaking of schema.

Clint Butler shared his webpage that ranks with just schema and no content on SEO This Week.
https://www.youtube.com/live/MDuiuh-IJeI?feature=share&t=3702

I shared the link in the description so you can check out the source of the page to study and implement it yourself

Fountain Hills SEO

SEO: What’s Working RIGHT NOW In 2023 with Brian Dean, let’s check out one strategy

Bottom-of-the-funnel content has always been huge in enterprise SEO, where the sales cycle may be a little longer, and you need to create content from the top, middle, and bottom funnel type content.

That was our last video today, bringing me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we get started, here is a word from our sponsor.

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Michael is a Local SEO, GBP expert who has been doing SEO for 20 years and a business owner who has been “Living That Life” working from home

He’s an SEO trainer, CTR master, and social media monster.

He will be speaking at the SEO conference Digital Unfiltered, POFU Live, SEO Rockstars and Dark AI.

Please welcome the man that says, “Make the phone ring for your client, don’t show them a bunch of fancy reports and charts,” Michael Merlino!

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