In part one of this four-part series, I’m going to cover some easy email marketing wins using hyper-personalisation. These simple changes will have a huge impact on your open rates and engagement. Grab a pen and some snacks, it’s a long one.
In this video, I’ll walk you through all the elements that make a great targeted email, including design principles. we’ll also look at a few examples including some bad ones to give you a clear understanding of how to craft beautiful, smart emails without the garbage.
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Full chapter list below so you can skip my ramblings and watch any section that interests you:
CHAPTERS:
00:00 – Intro
00:48 – Overview
03:14 – Segmentation
06:09 – High Five Impact Check
06:26 – Using names in Subject lines
07:39 – Personalised Lead-in Content
08:37 – Contextually Aware
09:35 – Hyper Personalised Email Example
12:16 – Using Historical Customer Data
13:38 – Naughty email practice example
14:30 – Anniversary Email Example (Easyjet)
15:13 – Relevancy
Email Design & Personalisation Review
17:30 – Welcome/Onboarding Email Examples
19:08 – Welcome Email Example (Asos)
22:19 – Welcome Email Example (Myprotein)
25:00 – Welcome Email Example (Medium)
5 Rules for Great Looking Emails
27:37 – Measure Your Copy
28:15 – Enticing Vernacular
28:45 – Minimal Animation
29:18 – Keep It Human
Template How-to-Use Guide
30:48 – Email Planning Template Overview
Thanks for watching, don’t forget to let me know your thoughts in the comments, and if you enjoyed this video give it a like, it really helps me out. 🙏
Music Credit:
Music from Uppbeat
https://uppbeat.io/t/mountaineer/good-old-tape
License code: ME26LLJJGHJGSNUU
Music from Uppbeat
https://uppbeat.io/t/soundroll/lo-fi-love
License code: EEQVYYMZA1TN34MZ
