digital marketing course

SEO Rewind 2023 | Recap of All Major Digital Marketing News of 2023

December 20, 2023 by Admin

SEO Rewind 2023 | Recap of All Major Digital Marketing News of 2023

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Digital Marketing Course – Part 9 – Unlocking the Secrets of Email Marketing Google Ana…Shorts#

June 29, 2023 by Admin

Part 9 – Digital Marketing Course
Secrets of email marketing

This lays a foundation of what kind of campaign you want to create on your own. So this was about email marketing guys now moving ahead. Let’s take a look at Google Analytics. Google Analytics is basically a web analytics service offered by Google that helps in tracking and reporting website traffic. It is also one of the most powerful digital analytics software. This software provides valuable insights that help in shaping your business strategy. So what does it mean? What valuable insight do I need to build my business? All companies have an online appearance and therefore it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its goals or not.

https://youtube.com/shorts/PxGO2QmE6v8

Digital Marketing Course:
Part 1: https://youtube.com/shorts/ZOZ1MvfqOQY
Part 2:https://youtu.be/vLFqxZDicj4
Part 3:https://youtu.be/iQo2zpgtU7A
Part 4:https://youtu.be/kgFd8yk4JTs
Part 5:https://youtu.be/U9VAZGvVM7c
Part 6:https://youtu.be/LZgyV3j6UIo
Part 7:https://youtu.be/zB8qbceP4r4
Part 8:https://youtube.com/shorts/h00tM6M2bX
Part 9: https://youtu.be/PxGO2QmE6v8
Part 10:https://youtube.com/shorts/vLFqxZDicj4
Part 11:https://youtube.com/shorts/krxbS8wNAFs
Part 12:https://youtube.com/shorts/Ob9tSasr20Q
Part 13:https://youtube.com/shorts/C3RSVO1OyM8
Part 14:https://youtube.com/shorts/VqIV7Y4RkUU
Part 15:https://youtu.be/QRdkCTRkUqs
Part 16:https://youtu.be/BSqqe2_namg
Part 17:https://youtu.be/Gf2t7d2Z1xk
Part 18:https://youtu.be/dTnmyBvi4y0
Part 19:https://youtu.be/-LgatE_qD2E
Part 20:https://youtu.be/1YSCQKt74bs
Part 21:https://youtu.be/OzK9lFXl3OY
Part 22:https://youtu.be/i0AOSuzLjTc
Part 23:https://youtu.be/YMvvk5bHPQQ
Part 24:https://youtu.be/REVD7DKpRW8
Part 25:https://youtu.be/ebUJmWMwBUo
Part 26:https://youtu.be/WLBcvVSNNis
Part 27:https://youtu.be/zdh1uXfcIZg
Part 28:https://youtu.be/LxYKo4l3yCc

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Email Marketing || Types and Advantages in the Digital Age

June 22, 2023 by Admin

Email Marketing || Types and Advantages in the Digital Age

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Top 5 skills every social media manager needs!

June 17, 2023 by Admin

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Avoid This Email Marketing Strategy At All Costs

February 13, 2023 by Admin

Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.

00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Convertkit: https://convertkit.com/
____________________________________________

Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.

But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?

Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”

See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.

Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.

Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.

Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.

You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

My 7 Favorite SEO Strategies

January 31, 2023 by Admin

SEO is a marathon, not a sprint.

But if you want to set yourself up for success, I highly recommend implementing these 7 tips.

00:00 Intro
00:54 Choose Relevant Keywords
02:19 Optimize for Voice Search
03:37 Make Your Website Mobile Friendly
05:15 Optimize Your Title Tags
05:50 Improve Site Speed
06:30 Prioritize Backlinks
07:39 Perform Audits

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Backlink Checker: https://neilpatel.com/backlinks
SEO Analyzer: https://neilpatel.com/seo-analyzer

____________________________________________

I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing that stay the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with the search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in SEO because it works. 61% of B2B marketers said that SEO and organic traffic strategies to create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again, because they work. So let’s dive right into them.

Strategy one, choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, type in any keyword, these are keywords related to your industry.

Strategy two, optimize for voice search. 58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, it’s growing super fast. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions.

Strategy three, make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast.

Strategy four, optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. Titles that evoke curiosity also generate more clicks. Example of this is the five benefits at green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.

Strategy five, improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server.

Strategy six, prioritize backlinks. 53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you.

strategy seven, perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer, type in your URL, and it’ll run a report on your whole site and tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest lift in your rankings. If you do that, you’ll start ranking higher.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

The Easiest SEO Strategy I’ve Ever Used

December 4, 2022 by Admin

The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.

In fact, I have one SEO strategy that’s super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is?

RESOURCES & LINKS:
____________________________________________
Open AI: https://openai.com/
Answer the Public: https://answerthepublic.com/
Search Atlas: https://searchatlas.com/
CopySmith: https://copysmith.ai/
Jasper: https://www.jasper.ai/
Copy.ai: https://www.copy.ai/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

I leverage AI. Pretty straightforward, right? I need help for my SEO, from finding keywords to content ideas to meta text, I’m always looking for new approaches that can make my life easier and more simple. AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage.

SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it’s cohesive. It helps me analyze a relationship between my website, the content and ranking, and it helps me pivot quickly so I can continue to outrank my competition.

It also helps me identify opportunities including cutting edge topics in my industry that need addressing and that my audience wants to explore. Also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, or sign up or subscribe, or redirect them to somewhere else, or refreshing outdated stake content to get the boost I need.

In fact, according to Outranking, 30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that’s major growth. The machine learning tool that uses AI, it’s called GPT-3 and you’ve heard about it. It’s been available now, publicly through Open AI. And it’s great, and you should check it out. So far in 2022, it’s sweeping the SEO marketplace and tons of major software engineers are taking note.

Tools like Search Atlas, CopySmith, Jasper, Copy.ai and many more are using it to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, in it’s most basic level, it’s a text generator, right? You should check out GPT-3.

But because it can create content with relatively few inputs, it’s also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don’t like one, you can click don’t like, and then it spits up a new variation.

I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I really want to get going. The best part, it’s all automated and it saves you so much time. And what I found that if you’re new to blogging, it can save you roughly half the time or it can save you your whole time. If you really want to write articles that are super creative and best for users, you’re going to have to modify that article, or you know, write a lot of it from scratch. And that’s what I like doing to streamline my SEO.

Answer the Public allows you to tap directly into your audience and go for those terms that aren’t that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It’s one of the easiest ways to identify what your audience wants. And then you can use some of those AI tools to help you create content around those topics.

So if you want to create better content using these AI tools, check out Answer the Public to get you new insights. And if you just want my team to do all this for you, check out NP Digital.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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Introduction To Email Marketing Foundation | Simplilearn

August 31, 2022 by Admin

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This video will help you to learn :
How email works with your other channels to bring them up
How to create a loyal, engaged customer
Email terminology
how to avoid getting on to Spam lists
How to grow and maintain the list
Learn the critical components of an email campaign
Managing a email campaign and its measurements
Challenges with email marketing
Email marketing vs. Other channels
How email marketing has changed

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Subscribe to Simplilearn channel for more Social Media Marketing Tutorials – https://www.youtube.com/user/Simplilearn?sub_confirmation=1

For More Digital Marketing Tutorial videos, check our Digital Marketing tutorial for beginners playlist: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

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– – – – – – – – – – – – – –

What are the Digital Marketing Certitied Associate Course objectives?

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. The Digital Marketing course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.

This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
4. Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
5. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

What are the projects and tools included in this Digital Marketing course?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

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Digital Marketing And SEO Full Course | Digital Marketing SEO Tutorial For Beginners | Simplilearn

June 20, 2022 by Admin

This video on Digital Marketing and SEO course will explain few essential concepts that every Digital marketer should be aware of.

Below are the topics covered in this Digital marketing and SEO full course:
00:00:00 Introduction to Digital marketing
00:06:25 Digital marketing Course Video
01:53:29 Digital Marketing Tools
04:29:41 SEO Tutorial
07:03:02 Local SEO
07:28:57 7 Tips and Trips
09:03:25 How to rank No.1 on google search result
10:14:29 Google Tag Manager

🔥Free Digital Marketing Course: https://www.simplilearn.com/learn-digital-marketing-fundamentals-basics-skillup?utm_campaign=DigitalMarketingAndSEOFullCourse&utm_medium=Description&utm_source=youtube
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✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH

⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs

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What is Digital Marketing?
Digital marketing is the practice of promoting products or services with the help of digital devices and technology. In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.

What is SEO?
Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

To understand more about SEO and Digital Marketing, check out our course at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketingAndSEOFullCourse&utm_medium=Description&utm_source=youtube

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

For more information about Simplilearn’s courses, visit:
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