Social technology is simultaneously connecting us and isolating us. It’s affecting everything from our basic social relationships to the way that we work, learn and experience. Social media should be a support to real relationships, not a catalyst to losing them. Kristin Gallucci speaks to marketers about Marketing with emotion to move brands to align with customers and act with passion. Kristin has over 20 years of experience leading strategic digital marketing, social media, influencer engagement, and analytics initiatives for brands. She’s a Linkedin Top Voice for Marketing & Social Media, is sourced in Inc. Magazine and Adweek, and currently leads strategy for digital marketing at the top franchise brand Signarama for the signage industry. She founded Modern Marketer, a consultancy that helps companies make better connections with their audiences. She speaks regularly on topics such as the changing world of marketing, LinkedIn optimization, and personal branding. She also serves on Board of the American Marketing Association. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx