Susan Su explains the “obvious” fundamentals of email marketing for startups that most teams are missing, including:
– where email marketing fits in to the “customer lifecycle”
– how to use email for activation, reactivation, conversion, content amplification, activation of other channels, and “selling on the backend”
– anatomy of a master drip series
– what do UNSUBSCRIBES really mean, and what you can do about them
Susan is a partner at 500 Startups, and specializes in helping portfolio companies with growth through inbound / content marketing and email.
She is also the creator of the Email For Startups Ultimate Email Playbook (43 scripts for startups to steal) at http://emailforstartups.com/ultimate-email-playbook