Walmart.com PPC Campaign & Listing Strategies | SSP 546

Ever wonder what it takes to turn your Walmart product listings from lackluster to lucrative? Ryan King, the savvy CEO of BlueRyse, joins us on the airwaves to share his expert strategies for maximizing your presence on Walmart’s digital shelves. Together, we navigate the intricacies of PPC, the subtleties of listing optimization, and the crucial metrics that could make or break your profits. Ryan’s advice, drawn from the cutting-edge tools of Helium 10, affords a masterclass in finessing your financials and leveraging Walmart’s ever-growing online platform for unparalleled brand growth and diversification.

In the vast sea of selling at Walmart, standing out is an art form, and we’ve got the brushes and palette to help you paint a masterpiece with your product listings. Our journey reveals how to ensure your offerings are not just indexed, but also scoring high on Walmart’s listing quality score. We cover all bases from the precision of backend attributes to the finesse required in product type optimization. We also dissect the importance of competitive pricing and swift delivery, how to ace the A/B testing game, and even how Walmart’s fulfillment services can provide a much-needed boost in ranking.

As the curtain falls on this episode, we’ve left no stone unturned in the realm of Walmart PPC and the emerging tactics of brand conquesting. Imagine targeting competitor brand terms, a concept newly possible on Walmart, and the advantage it hands you in the grand chessboard of ecommerce. Wrapping up with a flourish, we dabble in the complexities of SEM strategies and the nuances of bidding wars, closing with a heartfelt word of thanks to Ryan for his insights. So, tune in and equip yourself with the secrets to selling success on one of the world’s most formidable marketplaces.

In episode 546 of the Serious Sellers Podcast, Carrie and Ryan discuss:

00:00 – Walmart Listing Optimization for Increased Sales
01:47 – Expert Insights on Walmart Brand Performance
04:54 – Leveraging Social Proof in E-Commerce
08:58 – Optimizing Search Terms on E-Commerce Platforms
12:48 – Maximizing eCommerce Channel Expansion
18:07 – PPC Strategies & Updates for Walmart
24:19 – Untapped Brand Defense Opportunities
29:42 – Expanding Opportunities in Walmart Marketplace
32:36 – Optimizing Walmart PPC Bidding Strategies
36:26 – Tips for Completing Applications Successfully
40:00 – Secret Strategies Ryan Uses

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How email marketing is better than social media for creators | I Am a Creator Clip

Bonnie Christine is a highly successful surface pattern designer, educator, and entrepreneur. who also had a $4 million course launch.

Instead of spending her time on social media platforms, Bonnie attributes her business growth to her focus on growing her email list.

Bonnie uses ConvertKit’s tags and segmentation to make sure her email subscribers get relevant content based on their interests in her and her business.

Start your own email list with powerful marketing tools made for creators by creators at: https://convertkit.com/features

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Email Marketing Essentials | Odoo Marketing

Learn everything you need to grow your business with Odoo, the best open-source management software to run a company, at https://www.odoo.com/slides.

In this video, learn how to reach a larger audience (at a lower cost) with Odoo Email Marketing. Discover how to get the most out of your custom email campaigns, how to conduct A/B Testing, and so much more!

Other lessons related to this video:

25.a Marketing Automation Essentials

25.b Marketing Activities

25.e Email Campaigns

00:00 – 01:44 Introduction
01:45 – 03:50 Activating Settings
03:51 – 07:15 Mailings
07:16 – 11:37 A/B Testing
11:38 – 12:47 Sending
12:48 – 13:25 Conclusion

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Email for Startups PART 1: Email Marketing Fundamentals [Webinar]

Susan Su explains the “obvious” fundamentals of email marketing for startups that most teams are missing, including:

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She is also the creator of the Email For Startups Ultimate Email Playbook (43 scripts for startups to steal) at http://emailforstartups.com/ultimate-email-playbook

Let’s Talk About Social Media

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Email Marketing | Odoo Marketing

Learn everything you need to grow your business with Odoo, the best management software to run a company at https://www.odoo.com/slides.

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