In this tutorial, I dive into how LLMO (Large Language Model Optimization) & AIO (AI Optimization) are transforming SEO for websites in the AI era. With AI-driven search engines like ChatGPT, Gemini, and Copilot reshaping how users find information, traditional SEO needs a major upgrade!
I’ll show you how to create llms.txt and llms-full.txt files to optimize your site for AI search, plus I built a generator to make it super easy! Don’t get left behind—future-proof your website today!
In this LLM SEO course I’ll teach you everything you need to know to get your site ranked (and recommended) in these new “AI search engines” backed off large language models.
I’ll teach you how to rank on ChatGPT, Perplexity, and Grok.
LLM SEO is the process of having your site be recommended on these AI-first search engines.
I’m going to cover the following:
– Why LLM SEO is the future
– The principles of LLM SEO
– How to do LLM SEO step-by-step
LMM SEO is done by following 3 simple rules:
1. Choosing the prompts you want to rank for
2. Optimizing for brand mentions across the web (google/bing/youtube/tiktok/twitter/reddit/linkedin)
3. Being coherent (i.e. if you mention you’re the best for x, be coherent so not to confuse LLMs)
The 7 steps to doing LLM SEO:
1. Have a website homepage with clear message
2. Create pages for each feature
3. Create use case pages
4. Create Blog posts with alternative/comparison/informational pages
5. Active branded social channels (twitter, youtube, linkedin, reddit)
6. Active non-branded social mentions (i.e. other people recommending your brand)
7. Backlinks (i.e. mentions/links about your brand on authoritative sites)
SEO training mentioned:
https://tryjournalist.com/link-building-course
Join the AI Search Academy:
https://tryjournalist.com/academy
If you want to rank first on ChatGPT, Perplexity, and Grok, you need to be doing LLM SEO – this video will teach you exactly how.
Time stamps:
0:00 Intro and results
0:37 Intro to LLM SEO
1:07 Why LLM is the future of SEO
3:20 Principles of LLM SEO
4:14 How to do LLM SEO?
4:55 Choosing the prompts you want to rank for
9:43 Optimize for brand mentions across the web
12:41 The importance of being coherent
15:12 Live example of LLM SEO (ChatGPT, Perplexity, Gork)
16:37 Perplexity SEO Results
17:18 Grok SEO Results
17:30 ChatGPT SEO Results
17:45 Leveraging “secondary” AI prompts
19:51 How LLM SEO works
21:01 The 7-steps to a successful LLM SEO campaign
31:44 Closing thoughts about SEO and LLMs
Watch now & level up your SEO game! 
