I turned Amazon FBA PPC adverts OFF for 7 days and this is the shocking impact it had on my product sales and keyword ranks! Amazon sponsored ads are vital to success when selling on Amazon, however, they can also prevent you from making money on Amazon if they aren’t managed correctly.
Amazon FBA beginners often struggle with Amazon FBA PPC optimization as they are unsure how much they can reduce their PPC budget or whether they can pause it altogether.
I recommend that all Amazon sellers track their keyword ranks (organic and sponsored) by using the Keyword Tracker tool from Helium 10.
Tracking keyword rankings makes it easier to accurately assess the impact of PPC optimisations and changes. Relying on sales data alone isn’t enough, sales can ebb and flow on Amazon and may not accurately reflect directly reflect which direction keyword rankings are actually heading.
If you would like to see the Amazon FBA PPC launch strategy that I used to launch my Amazon FBA products and get ranked on the first page, I would recommend watching my Amazon FBA PPC tutorial video: https://www.youtube.com/watch?v=md-ApYkOJCw
Have you ever tried switching off Amazon Pay Per Click advertising? Let us know what happened in the comments below! !
Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!
Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.
Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!
Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.
#AmazonPPC #AdSecrets #amazonpodcast
Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights
🧮BuyBotPro – FREE 14 Day trial link – https://www.buybotpro.com/?rfsn=4360101.acd64
💰Profit Protector pro Repricer – https://www.profitprotectorpro.com/?ref=haydendavidson
🧾 Top Cash Back – https://www.topcashback.co.uk/ref/member183828925033
☎️ Coaching/Consulting
– Option 1 – I may offer 1-1 coaching to the right person, if you want to join the waiting list, book a call here https://calendly.com/info-vknp/30min
– Option 2 – If you are after a monthly community instead I would recommend my mentor who owns this training group (get 50% off your first month with code HAYDEN at checkout) – https://hiveoffer.com/
Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!
They’re spilling the secrets that could take your PPC game from zero to hero.
Why you need to tune in:
✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand’s growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.
This isn’t just advice; it’s a masterclass in Amazon growth.
Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!
P.S. – It’s time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!
Timestamps:
00:00 – Introduction Music
10:01 – Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 – Live Stream Sound Check and Viewer Interaction
13:26 – Introduction of Chris and PPC Strategies Discussion
14:32 – Announcement of the Profitable PPC Challenge
15:10 – Deep Dive into Viewer Questions on PPC
15:36 – Discussion about the Challenge’s Promotional Graphics
16:23 – Updates and Changes to the $47 Challenge
17:10 – Deep Dive into PPC Questions Begins
18:01 – Strategies for Handling Negative Reviews from Vine
21:12 – Exploring STP Campaigns in Expanded Match
24:26 – Strategies for Handling Variations and Vine Reviews
26:22 – Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 – Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 – Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 – The Concept of Campaign Chaining for PPC Success
39:06 – Using Successful Keywords for Sponsored Brand Campaigns
40:24 – Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 – Decision Making on Reordering Products with High Reviews
43:16 – Evaluating and Improving Product Listings for Better Sales
45:44 – Importance of Click-Through Rate and Conversion Rate Optimization
49:22 – Is Amazon FBA Still Profitable in 2024?
53:05 – Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 – Introduction to Final Questions on PPC Duration
56:14 – Understanding the Impact of PPC on Organic Traffic
57:27 – Launch Period and TACoS Strategy
59:22 – Targeting Keywords with Specific Search Volumes
1:01:49 – Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 – PPC Challenge Introduction and Benefits
1:05:48 – Overview of the PPC Challenge Structure and Goals
1:07:10 – Details on the Value and Format of the PPC Challenge
1:08:16 – Closing Remarks and Invitation to Join the PPC Challenge
Join me as I delve into the world of Amazon PPC Live, guiding you through the effective application of the 80/20 rule.
In this video, you’ll discover the secrets to mastering Sponsored Products, Brands, and Display Ads, and how focusing on key strategies can elevate your Amazon sales and profitability.
Whether you’re a seasoned seller or new to Amazon, these insights are crucial for your PPC success. Don’t miss out on these game-changing tips!
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Did you notice your Amazon PPC performance dropping? There is a way to turn it around, even on a tough account.
In this video, Chris Rawlings goes through a real case study of a brand whose PPC performance was dropping and explains what were the different steps they took to change it, despite the market being very price-competitive and full of similarly looking products.
The approach their team used and additional insights Chris shares in this video can be used by any seller trying to fix unprofitable PPC campaigns.
______________
🎬 Other related videos:
▶️ GET MORE CLICKS to Your Amazon Listing Without Spending Money on PPC: https://youtu.be/491t4vptzSQ
▶️ Top Amazon PPC Campaign Configurations for Ranking, Profit and Sales Velocity: https://youtu.be/I_krnMLBUso
▶️ Watch more videos with Chris here: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
______________
🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 00:51 About Chris Rawlings
➤ 01:36 About the topic
➤ 02:32 Case study of a product
➤ 05:09 Challenges of advertising this product
➤ 07:44 Difficult keyword research
➤ 09:40 Focusing on TACos, not ACoS
➤ 11:32 What was the main focus when setting up PPC campaigns
➤ 13:44 Expansion phase campaigns
➤ 16:16 ASIN targeting is better than keyword targeting
➤ 17:21 Listing content adjustments
➤ 19:37 Retargeting
➤ 24:03 Advice to any seller who wants to fix PPC
➤ 28:46 Results
➤ 30:18 About PPC Challenge
______________
🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
______________
🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
____________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
____________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Guys, you asked for AMAZON PPC MASTERCLASS so here it is. Do watch the video till end and grab as many tips as you can and apply it on your product or brand. I hope this masterclass helps you all to scale your sales and businesses.
I have covered everything from common issues to rare ones so the video is helpful for both beginners and experts. JazakALLAH.
Amazon Pay Per Click costs can KILL a NEW product! In this step by step tutorial, I will show you where to look to find out HOW MUCH Amazon Sponsored Ads will COST PER CLICK for your new Amazon FBA product BEFORE you place a bulk order!
Over the past few years, Amazon pay per click advertising has become essential for almost all new private label products. Without Amazon PPC, it is nearly impossible to launch a product on Amazon.
With the right Amazon FBA PPC strategy you will give yourself the best chance of making money selling on Amazon. Knowing what these costs are in advance will help you to develop a Pay Per Click strategy to ensure your new private label product is profitable.
Both Amazon FBA beginners and experienced Amazon sellers usually only find out the actual PPC costs when they actually start selling a product, with this new method you will be able to find out how much Amazon PPC costs without having to launch the product first.
If you are starting an Amazon FBA business in 2023, I would recommend looking up potential PPC costs for any new products before investing heavily in it.
Do you run Amazon pay per click ads? Do you have any tips about Amazon PPC for beginners?? Let us know in the comments below! !
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
✅ NOW LIVE – Learn FBA With The FBA Elite Amazon Training COURSE
https://fbaelite.teachable.com/
🔥 HELIUM 10 – Save 20% for 6 Months with code: FBAELITE20
“Done For You” Amazon PPC Management starting at ONLY $79 / month: https://seller360.io/done-for-you-ppc
Today you will learn 2 EASY Amazon PPC Campaign Strategies that will help lower your Amazon PPC ACOS, increase Amazon Sales, and increase your Amazon Rank to PAGE 1!
📈Want a step by step process to $10k / month? Apply for 1 on 1 help with Trevin to avoid the mistakes new Amazon Sellers make: https://amzchampions.com/results
[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
🚀 Resources I use and recommend:
✅ Get 20% OFF HELIUM 10 for 6 months HERE with Coupon Code [AMZCHAMPIONS20] or use this link: http://bit.ly/helium10_coupon
✅ Exclusive Smart Scout Discount! Use Code: [ AMZCHAMPIONS ] to get 25% OFF for 3 MONTHS + Traffic Graph: https://www.smartscout.com/amzchampions
Thank you for watching! I hope you take action and implement the 5 reasons your product will fail! Please LIKE, COMMENT, & SUBSCRIBE 🙂
Want a step by step process to $10k / month? Apply for 1 on 1 help with Trevin here: https://amzchampions.com/results
NEW Amazon PPC Software + Profit Tracker: (ONLY $15 / Month)
Use link for a 2 month FREE trial day FREE trial: https://bit.ly/amz-ppc-help
🤔 Video Breakdown 👇
Today we share an EASY Strategy to Optimize your Amazon FBA PPC Campaigns. Using Seller Board to automate & optimize your PPC. This tool is game changer for Amazon FBA Product Research! And the best part is you can get it for FREE for 2 months and after it is only $15 a month with this link: https://bit.ly/amz-ppc-help
Exclusive Smart Scout Discount! Use Code: [ AMZCHAMPIONS ] to get 25% OFF for 3 MONTHS + Traffic Graph https://www.smartscout.com/?fpr=trevin
✔️[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
✔️ GET 50% OFF HELIUM 10 for 1 month HERE with Promo Code [ AMZCHAMPIONS50 ] – http://bit.ly/helium10_coupon
📊Get Hands Free Accounting Done for you: Use my link for 1 FREE Month and 30% off the next 3 months: https://bit.ly/benchdiscount
