Amazon PPC AMA Live with Kevin Sanderson and Chris Rawlings

Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!

They’re spilling the secrets that could take your PPC game from zero to hero.

Why you need to tune in:

✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand’s growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.

This isn’t just advice; it’s a masterclass in Amazon growth.

Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMA

P.S. – It’s time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!

Timestamps:
00:00 – Introduction Music
10:01 – Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 – Live Stream Sound Check and Viewer Interaction
13:26 – Introduction of Chris and PPC Strategies Discussion
14:32 – Announcement of the Profitable PPC Challenge
15:10 – Deep Dive into Viewer Questions on PPC
15:36 – Discussion about the Challenge’s Promotional Graphics
16:23 – Updates and Changes to the $47 Challenge
17:10 – Deep Dive into PPC Questions Begins
18:01 – Strategies for Handling Negative Reviews from Vine
21:12 – Exploring STP Campaigns in Expanded Match
24:26 – Strategies for Handling Variations and Vine Reviews
26:22 – Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 – Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 – Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 – The Concept of Campaign Chaining for PPC Success
39:06 – Using Successful Keywords for Sponsored Brand Campaigns
40:24 – Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 – Decision Making on Reordering Products with High Reviews
43:16 – Evaluating and Improving Product Listings for Better Sales
45:44 – Importance of Click-Through Rate and Conversion Rate Optimization
49:22 – Is Amazon FBA Still Profitable in 2024?
53:05 – Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 – Introduction to Final Questions on PPC Duration
56:14 – Understanding the Impact of PPC on Organic Traffic
57:27 – Launch Period and TACoS Strategy
59:22 – Targeting Keywords with Specific Search Volumes
1:01:49 – Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 – PPC Challenge Introduction and Benefits
1:05:48 – Overview of the PPC Challenge Structure and Goals
1:07:10 – Details on the Value and Format of the PPC Challenge
1:08:16 – Closing Remarks and Invitation to Join the PPC Challenge

Master Amazon PPC with the 80/20 Rule

Join me as I delve into the world of Amazon PPC Live, guiding you through the effective application of the 80/20 rule.

In this video, you’ll discover the secrets to mastering Sponsored Products, Brands, and Display Ads, and how focusing on key strategies can elevate your Amazon sales and profitability.

Whether you’re a seasoned seller or new to Amazon, these insights are crucial for your PPC success. Don’t miss out on these game-changing tips!

📖Video Chapters:
00:00 – Introduction
00:54 – Guest Speaker’s Introduction
01:37 – Core Strategy Around Sponsored Products
03:43 – Types & Usages: Campaign Match Types
09:58 – The Difference Between Browse Keywords & Shop Keywords
15:10 – Definition & Usage: Sponsored Brands
20:46 – Definition & Usage: Sponsored Display
27:13 – Melissa’s Additional Tips
29:16 – Conclusion

#AmazonPPC #DrTravisZigler #EcommerceGrowth #80/20Rule #AmazonAdvertising #ProfitablePineapple #SimplifyYourStrategy #BusinessSuccess #AmazonSellers

Amazon PPC Performance Drops? Here’s What To Do!

👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Did you notice your Amazon PPC performance dropping? There is a way to turn it around, even on a tough account.

In this video, Chris Rawlings goes through a real case study of a brand whose PPC performance was dropping and explains what were the different steps they took to change it, despite the market being very price-competitive and full of similarly looking products.

The approach their team used and additional insights Chris shares in this video can be used by any seller trying to fix unprofitable PPC campaigns.
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🎬 Other related videos:

▶️ GET MORE CLICKS to Your Amazon Listing Without Spending Money on PPC: https://youtu.be/491t4vptzSQ
▶️ Top Amazon PPC Campaign Configurations for Ranking, Profit and Sales Velocity: https://youtu.be/I_krnMLBUso
▶️ Watch more videos with Chris here: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join the next European Seller Conference – event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Intro
➤ 00:51 About Chris Rawlings
➤ 01:36 About the topic
➤ 02:32 Case study of a product
➤ 05:09 Challenges of advertising this product
➤ 07:44 Difficult keyword research
➤ 09:40 Focusing on TACos, not ACoS
➤ 11:32 What was the main focus when setting up PPC campaigns
➤ 13:44 Expansion phase campaigns
➤ 16:16 ASIN targeting is better than keyword targeting
➤ 17:21 Listing content adjustments
➤ 19:37 Retargeting
➤ 24:03 Advice to any seller who wants to fix PPC
➤ 28:46 Results
➤ 30:18 About PPC Challenge
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🔶 About CHRIS RAWLINGS

Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.

👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #OrangeKlik #AmazonSellers

Unlock Your Profit Potential with Amazon PPC Bid Mastery

Guys, you asked for AMAZON PPC MASTERCLASS so here it is. Do watch the video till end and grab as many tips as you can and apply it on your product or brand. I hope this masterclass helps you all to scale your sales and businesses.

I have covered everything from common issues to rare ones so the video is helpful for both beginners and experts. JazakALLAH.

LIKE, SHARE & SUBSCRIBE!

#amazon #howtosellonamazon #owaisamin #amazonfba #amazon2023

Ask me any question in the comment section.
For a more personalized response, shoot any query at
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To get access of Placement Bid Calculator visit the link below:
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How Much Does Amazon PPC Cost? (How To Find Pay Per Click Costs BEFORE Launch!)

Amazon Pay Per Click costs can KILL a NEW product! In this step by step tutorial, I will show you where to look to find out HOW MUCH Amazon Sponsored Ads will COST PER CLICK for your new Amazon FBA product BEFORE you place a bulk order!

Over the past few years, Amazon pay per click advertising has become essential for almost all new private label products. Without Amazon PPC, it is nearly impossible to launch a product on Amazon.

With the right Amazon FBA PPC strategy you will give yourself the best chance of making money selling on Amazon. Knowing what these costs are in advance will help you to develop a Pay Per Click strategy to ensure your new private label product is profitable.

Both Amazon FBA beginners and experienced Amazon sellers usually only find out the actual PPC costs when they actually start selling a product, with this new method you will be able to find out how much Amazon PPC costs without having to launch the product first.

If you are starting an Amazon FBA business in 2023, I would recommend looking up potential PPC costs for any new products before investing heavily in it.

Do you run Amazon pay per click ads? Do you have any tips about Amazon PPC for beginners?? Let us know in the comments below! !

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EASY Low ACOS Amazon FBA PPC strategy

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Thank you for watching! I hope you take action and implement the 5 reasons your product will fail! Please LIKE, COMMENT, & SUBSCRIBE 🙂

How To Optimize Amazon PPC Advertising Campaigns in 2023

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🤔 Video Breakdown 👇
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Why Gift Brands Fail on Amazon | Advanced Amazon PPC

Many things can cause a gift brand to fail on Amazon, and in this video, I talk about 4 reasons that sit at the top of our list.
1. Catalog too large
2. Getting too comfortable
3. Not building a brand
4. Not going fast enough

This year, one of our brands experienced a drop in sales, and I am sharing with you why and how this happened.
In maintaining a successful gift brand, the goal is to grow your brand around that one product that earned your place in the market.
Sustaining a healthy gift brand involves embracing failure. What worked once will likely not work the second time, and that’s okay.
Failure is an opportunity to learn which strategies don’t work and which work for your brand.

Learn the strategy to stay competitive and maintain your ranking by hitting different price points.

🛑 SUBSCRIBE: https://bit.ly/3TvLYF4

Content:
✔️ – 0:35 – 4 Reasons Why Gift Brands Fail
✔️ – 2:30 – How One Of Our Brands Dropped Off In Sales This Year
✔️ – 3:20 – The Advantage Of Hitting Different Price Points

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About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com

#amazonppc #amazonadvertising #amazonads

Amazon PPC Tutorial 2022 – Step by Step On Amazon Advertising

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