Learn How To Sell on Amazon (2023 UPDATE): https://youtu.be/DJQS4k7tbhg
If you’re new to Amazon, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, we’ll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!
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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Did you notice your Amazon PPC performance dropping? There is a way to turn it around, even on a tough account.
In this video, Chris Rawlings goes through a real case study of a brand whose PPC performance was dropping and explains what were the different steps they took to change it, despite the market being very price-competitive and full of similarly looking products.
The approach their team used and additional insights Chris shares in this video can be used by any seller trying to fix unprofitable PPC campaigns.
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🎬 Other related videos:
▶️ GET MORE CLICKS to Your Amazon Listing Without Spending Money on PPC: https://youtu.be/491t4vptzSQ
▶️ Top Amazon PPC Campaign Configurations for Ranking, Profit and Sales Velocity: https://youtu.be/I_krnMLBUso
▶️ Watch more videos with Chris here: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 00:51 About Chris Rawlings
➤ 01:36 About the topic
➤ 02:32 Case study of a product
➤ 05:09 Challenges of advertising this product
➤ 07:44 Difficult keyword research
➤ 09:40 Focusing on TACos, not ACoS
➤ 11:32 What was the main focus when setting up PPC campaigns
➤ 13:44 Expansion phase campaigns
➤ 16:16 ASIN targeting is better than keyword targeting
➤ 17:21 Listing content adjustments
➤ 19:37 Retargeting
➤ 24:03 Advice to any seller who wants to fix PPC
➤ 28:46 Results
➤ 30:18 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Most sellers either do nothing to prepare their Amazon PPC advertising for Q4 or do things that do not work. In this session, Chris Rawlings will walk you through how he sets up his brands to have excellent Q4 sales utilizing PPC.
You will learn all about bidding strategies, creatives, campaign types, targeting, and budgets. Helpful for brands of every scale whether just launched or well-established, this session will put your brand on the path to dominating profitably this Q4.
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🎬 Other related videos:
▶️ Get Adapted to Amazon’s Algorithm! New Methods for FBA Advertising and Conversion Rate: https://youtu.be/FAmsR9iTAA8
▶️ How to Use the Amazon Honeymoon Period for a Great Product Launch?: https://youtube.com/live/F9cv601NN3w
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 01:58 About Chris Rawlings
➤ 05:30 Q4 arbitrage
➤ 08:25 How ranking and sales are different during Q4
➤ 10:34 Keywords
➤ 18:42 Optimize thumbnail and listing with relevant keywords
➤ 31:19 Virtual bundles
➤ 32:24 Custom creatives for PPC
➤ 41:16 Badges
➤ 42:48 Pricing
➤ 44:17 Shielding – something everyone should do
➤ 50:51 Holiday-centered posts
➤ 52:22 Sponsored display remarketing
➤ 55:47 Self-targeted product placement
➤ 59:08 Inventory management
➤ 01:00:29 Join the PPC Challenge
➤ 01:07:07 Should you launch in Q4?
➤ 01:09:45 Should you use fixed bids?
➤ 01:12:01 How to find high-converting keywords?
➤ 01:13:30 How to forecast the sales?
➤ 01:15:49 How to do split testing?
➤ 01:19:40 Why Amazon doesn’t show the Q&A section?
➤ 01:21:52 Should you give up on high ACoS keywords?
➤ 01:25:14 Formula for inventory forecasting
➤ 01:26:29 Why does my brand name get excluded in sponsored product exact match campaigns?
➤ 01:27:58 How to manage up and down bidding?
➤ 01:31:06 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
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🔶 About PROFITABLE PPC CHALLENGE
The Profitable PPC Challenge is a 5-day Online PPC coaching event where attendees receive personalized coaching from Chris and his team, helping them to overcome their major blockers, and more importantly, giving the PPC knowledge and skills needed to transform their Amazon business and their lives.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Guys, you asked for AMAZON PPC MASTERCLASS so here it is. Do watch the video till end and grab as many tips as you can and apply it on your product or brand. I hope this masterclass helps you all to scale your sales and businesses.
I have covered everything from common issues to rare ones so the video is helpful for both beginners and experts. JazakALLAH.
Get a 10% discount on the full Amazon Advertising Academy using code ‘YT10’: https://course.incrementumdigital.com/
Incrementum Digital’s Amazon Advertising Academy Course is finally out! To celebrate the release we have shared the first module of the full course for free. Mansour Norouzi and Liran Hirschkorn will be teaching you everything you need to know about Amazon advertising. Whether you want to launch PPC ads for your own Amazon store, or learn to work as a PPC manager at an agency, this video is perfect for you. The information here is from our Amazon Advertising Academy course that costs $2,000 dollars, and we’ll be giving you this portion today for free! This video is designed to be a complete tutorial, walking you through the Amazon advertising dashboard and showing you everything you need to know. We’ll also do a step by step keyword research that you haven’t seen anywhere else, without using any paid tools, as well as an A-Z on how to create ppc campaigns with all ad types. Most tutorials out there are old, so this video today is fully up to date and will provide you with everything you need to build a strong PPC foundation.Enjoy!
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Incrementum Digital is the growth engine to your brand on Amazon. We drive better business outcomes for your Amazon brand with a proven approach to digital marketing, PPC management, creative services, and customer experience, powered by technology and the smartest marketing minds around the globe.
Partnering with our team is like growing an entire e-commerce business overnight. Focus on important areas of your organization by having a certified team of over 100 dedicated Amazon experts leveraging the best strategies, latest data, and technologies to surge your business to new heights.
🎉 Brace Yourself for the Ultimate Amazon Ask Me Anything (AMA) Livestream Extravaganza, starring the dynamic duo of Marissa Linzey and Elizabeth Greene!
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📊 Embark on a Revolutionary Amazon Advertising Odyssey, Elevate Problem-Solving to Artistry, and Carve the Path to Unprecedented Triumph! Join Us for this Unmissable AMA Session, and Let’s Redefine Success Together!
Welcome to our tutorial on creating winning Amazon PPC campaigns! In this video, we’ll be discussing the best practices for optimizing your Amazon PPC campaigns and exploring real-life case studies to help you understand how to implement these practices in your own campaigns.
Whether you’re new to Amazon PPC advertising or looking to improve your existing campaigns, this tutorial is packed with valuable insights and actionable tips. We’ll cover everything from setting up your Amazon PPC campaign and using automatic and manual targeting, to optimizing your ad spend and analyzing your campaign performance.
Some of the specific topics we’ll be exploring include Amazon PPC tutorials, how to optimize your Amazon PPC campaigns, Amazon FBA, Amazon advertising, Amazon PPC campaign setup, and more. We’ll also be using a range of exact match keywords to ensure that our video is easily discoverable by those searching for Amazon PPC campaign information, including Amazon PPC, PPC Amazon, Amazon PPC campaign optimization, Amazon ads, and Amazon PPC automatic campaign.
So if you’re ready to take your Amazon PPC campaigns to the next level, be sure to watch this video and don’t forget to subscribe to our channel for more great content!
Boost Your Amazon Sales Today
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🔗 Here are links to Previous Videos 👇
✏️ Mistakes I made as an Amazon FBA Seller
✏️ Why Have My Sales Dropped on Amazon in 2023?
✏️ How To Create A+ Content On Amazon In 2023: Step by Step Guide
👇Connect with us:
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Are you new to Amazon FBA or private label and finding Amazon advertising overwhelming? Don’t worry, we’ve got you covered! This Complete Beginners Guide to Amazon PPC is here to simplify everything for you and save you from having to figure everything out!
In this comprehensive video, we’ll walk you through the fundamentals of Amazon PPC advertising in a clear and easy-to-understand way. From understanding what Amazon Ads and sponsored ads are to how they appear on Amazon’s search page, we’ll cover it all.
Discover the benefits of using Amazon PPC for your business and understand why it’s essential for your success. We’ll provide valuable insights and tips to help you understand how to increase your brand visibility and skyrocket your sales on the world’s largest online marketplace.
Whether you’re just starting out or have some experience, this video is packed with practical information that will give you the confidence to navigate Amazon advertising effectively.
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Video Timestamps
00:00 – Intro
1:26 – What is Amazon?
2:31 – The definition of Advertising
2:50 – What is Amazon PPC?
3:28 – What do Amazon Ads Look like?
6:17 – What is the Ultimate goal of running ads on Amazon?
6:27 – Why should we use Amazon Sponsored Ads?
8:31 – What’s the downside of not advertising your products on Amazon
10:48 – Can anyone run ads on Amazon?
11:30 – The Different advertising types you can create
12:47 – Where do Amazon ads appear?
13:54 – Outro
……………………………………………………………………………………………..
🔔 Subscribe to Our Channel: @AdamZulqarneyn
Who is Adam Zulqarneyn?
Meet Adam Zulqarneyn, a remarkable individual who embarked on his Amazon journey at the age of 17 after making the bold decision to drop out of college. Starting with Amazon Wholesale and armed with an investment of £1,000, Adam experienced rapid growth, reaching an impressive monthly revenue of $200k.
With over 7 years of invaluable experience on Amazon, Adam has achieved remarkable milestones, having sold over $10 million worth of private label products on the platform.
His expertise extends beyond his own business ventures as he has exclusively managed numerous global brands on Amazon, investing millions of dollars in advertising campaigns and accumulating thousands of hours of hands-on experience.
Driven by a genuine passion to assist struggling Amazon sellers in scaling their businesses and reducing advertising costs, Adam founded ScaleItWithAds.com. With his proven strategies and expertise, he aims to empower sellers and help them achieve their goals.
Please comment below with any questions!
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In this video we will go over the first 3 Amazon PPC campaigns that every seller should launch when starting a new product.✅
These are designed for beginners so you don’t need to be a PPC expert to get started on your own.
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