amazon ppc optimization 2024

Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

by

👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
___________
🎬 Other related videos:

▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
____________
🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
____________
🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
____________
🔶 Video host – AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
____________
🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization & PPC Strategy Review With Treenied

by

Standing out in the crowded ecommerce arena is more challenging than ever.

While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.

This week, I’m sitting down with the founder of Treenied in a must-watch session!

In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!

Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.

Tune in and seize this golden chance to sharpen your market edge.

What we’ll cover on the call:

Why Features Alone Don’t Cut It:

While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.

The Power of Benefits-Driven Messaging:

Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.

Boost Conversions and Sales:

Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!

Propel Your Business Forward:

No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.

Are you geared up to transform your ecommerce approach and outpace the competition?

Join the live call and witness the transformation of Treenied to the next level!

📖 Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion

#Treenied #EcommerceSuccess #BenefitsOverFeatures #BoostYourSales #BusinessStrategy #LiveCoaching

Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization and Amazon PPC Strategy Review

by

It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.

While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.

Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.

This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!

On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!

As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.

Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.

On the call we will be covering:

Why Features Alone Aren’t Enough:

While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.

The Power of Benefits-Driven Messaging:

Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.

Boost Conversions and Sales:

Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!

Propel Your Business Forward:

Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.

Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?

Join the call live and watch us take Dood Woof to the Next Level!

📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion

#amazonfba #amazonppc #amazonbrand #coaching #amazoncoach #brand #brandbuilding #businesstips #business #ecommercebusiness #businesstips

2024 Amazon PPC Full Course | My Step by Step Strategy for Optimization of Amazon Ads

by

🚀 Unlock the Secrets to Amazon PPC Success! 🚀

A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.

That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!

📈 I’m going to go over:

🔑 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.

📊 Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.

💡 Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.

🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.

🚀 Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.

🔥 I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.

#amazonfba #amazonseller #amazonppc