Full Amazon PPC case study results: https://amazonseoconsultant.com/2025-case-study-for-amazon-ppc-seo-organic-ranking-correlation/
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There’s a lot of misinformation online about Amazon PPC, generally by agencies trying to sell PPC services without actually knowing anything about how useless this is nowadays in 2025 for sellers.
If you can make a profit on the front end, or you have a great LTVC so losing money upfront is fine for you then this post is not for you, continue on.
For 99% of sellers though there’s a few common points I see thrown around that based on our prior testing seems to be incorrect.
To solve this once and for all we ran a few case studies to split test some of these variations and answer some core questions/hypothesis below.
Yes, this is a short-term, low sample case study and your products are different, market is different, etc.
But the core issue nowadays is that Amazon Advertising has become so saturated that any front-end advertising on the platform very rarely results in profit, and spending for “reviews, rankings, gain traction” is usually just sales jargon by consultants or agencies trying to sell you on using their PPC management services.