amazonseller

Amazon PPC Campaign Structure for Beginners

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Staring at your Amazon PPC dashboard, wondering where all your money’s going? Here’s what Amazon doesn’t want you to know: their default campaign structure is optimized for THEIR data collection, not your profitability.

In this video, I’m breaking down the exact campaign structure we use for every single campaign that has generated millions of dollars in profitable sales. I call it the 3S Method, and by the end of this video, you’ll understand why this structure is absolutely critical for Amazon PPC success, especially if you’re a beginner.

🔵 Check out our FREE PPC Course: https://www.ppcfarm.com/free-amazon-ppc-course

Timestamps:
0:00 – Introduction: Why Your PPC is Burning Cash
0:58 – Why Campaign Structure Matters (The Hidden Problem)
3:23 – Single ASIN: Clean Data Mapping
4:09 – Single Ad Group: Preventing Data Blending
4:18 – Single Match Type: Strategic Clarity
5:17 – Bonus Tips: Naming & Budget Settings
7:53 – Summary: The Complete 3S Method
9:28 – Next Steps & Free PPC Course

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🔵 Get tons of useful Amazon updates via our blog: https://www.ppcfarm.com/blog

Who are we? PPC Farm is an Amazon PPC Agency. That’s all we do and we’re really freaking good at it. As an 8-figure Amazon seller ourselves, we know what it takes to be successful on Amazon. The info I share about Amazon is from the trenches. The real deal.

Don’t believe me? Put us to the test! Let us do a free audit for you. Just fill out the form below to get started.

https://www.ppcfarm.com/contact-us

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[ PPC Hacks ] Keyword Isolation – Lower Your Amazon FBA ACOS

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00:00 – Keyword Isolation Introduction
0:16 – Question in Comment (High performing but costly)
0:53 – Answer WalkThrough Search Terms
2:27 – Campaign Structure // Acos Targets
3:32 – Broad Match Keyword
4:00 – Phrase Overall Output
4:20 – Negatively Target Phrase & Create New Campaign
4:55 – Keyword Targeting // Phrase Match Campaign
5:35 – Isolate A Keyword for a Campaign
5:53 – Thank You for Watching!!! Visit us at MyAmazonGuy.com!

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

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https://www.linkedin.com/company/my-amazon-guy

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✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonppc #ppc #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0