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How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?
The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.
In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.
Contents
0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel
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#B2B #EmailMarketing #B2BEmailMarketing #B2BMarketing #EmailMarketingStrategy #Personalization #Segmentation #CallToAction #EmailAutomation #MarketingAutomation #ColdEmail #EmailCopywriting #sphomerun
Thank What is a B2B email marketing?
In short, B2B email marketing is a type of marketing in which you send email campaigns to businesses instead of individual buyers. You engage sales prospects (B2B buyers) through their work email, educate them about your products, and convert them into marketing qualified leads (MQLs) for the sales team.
In the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with another business to provide the raw materials needed to manufacture a product.
Watch till the end to get to know about best 17 b2b email marketing platforms and must like subscribe my channel and share…
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B2B Email Marketing Tips + Business Strategies to Crush B2B Lead Generation in 2021.
If you’re selling business-to-business, here are 5 B2B Email Marketing Tips and Strategies to increase sales.
These will help you crack the code in getting the attention of new business-to-business customers.
Want to quickly increase B2B sales and revenue for your B2B marketing efforts?
Let’s dive into these 5 Email Marketing Tips and Strategies you can implement for your B2B (business-to-business) company now.
0:00 B2B Sales + Marketing Tutorial for 2021
0:24 B2B Email Strategy #1
0:57 B2B Email Strategy #2
1:38 B2B Email Strategy #3
2:16 B2B Email Strategy #4
2:54 B2B Email Strategy #5
3:36 How-to B2B Email Marketing Tutorial Videos
3:46 B2B Email Marketing Tools
4:27 B2B Email Marketing Campaign
4:30 Questions About B2B Email Marketing?
4:38 B2B Marketing Strategy Call
Any B2B Marketer or business wanting to do B2B sales can use this tool to quickly find a sales prospect’s email address AND cell phone number, with just a few clicks.
Want to learn how to build a B2B email list from scratch?
📈 Check out how this Business to Business email marketing tool works here:
https://InsideSales.tv/try/swordfish
Are you looking to do a B2B email marketing campaign?
Do you have questions or challenges with your B2B email marketing?
Let me know in the comments below and we’ll answer all your B2B email marketing questions.
💰 Also Watch: 🤑
Cold Email Marketing Strategy $2 Million Corporate Sale
1 Cold Email Turned into $2+ Million in Sales!
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🚀 ABOUT INSIDE SALES TV™
Inside Sales TV™ Features Weekly Videos on Email Marketing, Lead Generation, Content Marketing, Video Marketing, Growth Marketing, and News Media PR (Public Relations), That Will Help You Growth Hack and Shortcut your Way to Sales Success.
For B2B Sales and Marketing Professionals, B2B + B2C Companies, Entrepreneurs, Founders, Chief Executive Officers (CEO’s), C-Suite Executives, SaaS Companies, SMB’s, Small Businesses, Business Development, Managers, VP of Sales, and Sales Teams Looking to Increase Sales + Revenue and Close More Deals FAST.
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Inside Sales TV™ is Hosted by Chief Strategy and Marketing Officer (CSO + CMO) Marty Stewart.
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💰 Also Watch: 🤑
Email Marketing C-Suite CEOs at Fortune 500 Companies
See how you can be successful at B2B or B2C email marketing.
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#B2BMarketing #EmailMarketing #B2BSales #BusinesstoBusiness
Here’s how to do B2B email marketing correctly so that you will have booked appointments every single day.
Want to learn how to grow or start your company and earn 10X more? Hop on in at ➡️ https://email10k.com/ ⬅️
Grab the Cold Email Optimization Checklist for free here: ➡️ http://email10k.com/checklist ⬅️
Back when I ran the agency X27 full time.
Before, we hired a team and outsourced it so that they take care of everything.
When I was the founder, my goal back then was to have a calendar that was back-to-back-to-back with sales meetings.
The reason you want to be booked back-to-back is that if you have that many meetings, even if you’re a terrible salesman, you’re going to be making enough sales to sustain the business.
Now if you’re a great salesman or even a good salesman, you’re going to make even more sales than that, and then you’ll be able to thrive.
So the bottom line is – if you book yourself solid, you will succeed.
So now that we know that, how do we get to that point?
How did I get booked solid, and how can you do the same.
Let’s jump into it.
—
START OR GROW YOUR BUSINESS: http://Email10k.com
ONE ON ONE MENTORSHIP: http://220Coaching.com
FREE DOWNLOADS: https://linktr.ee/email10K
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/// R E S O U R C E S
Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract
Get the actual questions we use to qualify clients on the first call:
http://email10k.com/discovery
Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal
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Make your first $100k: http://email10k.com
Have us grow your business: http://experiment27.org
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Learn the three things one company did with their email newsletter to generate 5X their investment. Here’s a hint: it’s not a newsletter. 😀
✉️ Subscribe so you don’t miss next week’s video: https://akadrewdavis.com/loyaltyloop/
I’ve spent the last few weeks subscribing and unsubscribing to B2B email newsletters, looking for an excellent specimen to share with you.
Buried underneath the mountain of content round-ups, link lists, webinar invitations, promotions, and click-bait subject lines, I unearthed a fantastic example of B2B email marketing at work.
Ironically, it’s not a newsletter.
So, I reached out to the team behind this brilliant bit of inbox marketing and asked if their strategy is effective?
It is.
In the last year, their email strategy generated 5X the investment. That’s a 500% ROI on an email they send out every other week.
Who sends it? What do they send? And how can you replicate their success?
That’s what I’m breaking down in this week’s Loyalty Loop. Yep. I’ve secured their top-secret redacted recipe for success, and I’m sharing it with you.
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#EmailMarketing #B2B #CaseStudy
Book Andrew Davis for your next virtual or in-person event.
More at https://www.akadrewdavis.com
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
B2B Email Marketing Guide for 2019 | B2B Digital Marketing
If you’re trying to market your business to other companies, B2B Email Marketing is a must-do to keep touching your pipeline.
Email Marketing has gotten less effective over the years through overuse, but it still has an effect and can drive new business to your sales funnel.
I walk through my tips on using Email Marketing 2019 , as well as when you should be using it, how to automate it, and what the best practices are.
#EmailMarketing #B2B #B2BEmailMarketing
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LinkedIn: Sales and Marketing: https://www.youtube.com/playlist?list=PLdmOG7sUsCQzK3Spn0py3cDpC8uGGlIxA
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B2B Email Marketing Guide for 2019 | B2B Digital Marketing
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