I’ve completely rebuilt my SEO playbook for 2025.
In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search.
In this talk.
– Why programmatic SEO still wins
– How Search Everywhere Optimization builds brand demand
– Why retention is now more important than distribution
I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack.
Chapters:
00:00 SEO playbook intro
01:07 Framing today’s SEO
01:19 AI startup growth signals
02:50 Cost of intelligence drops
03:22 Adapt your career now
03:54 MCPs for marketers
04:51 Multi-instance marketing future
08:49 Ahrefs programmatic pages
09:31 YouTube as second search engine
11:00 Search Everywhere Optimization
12:07 ChatGPT apps and workflows
13:56 Team workflow contests
15:57 Consistency compounds results
19:06 No-code builds with Replit
23:31 Ship early, share openly
24:33 Agentic tools save hours
26:11 SOPs power AI agents
27:14 Become a 100x operator
28:07 Harder game, bigger upside
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain – Ad Agency focused on innovation https://www.singlegrain.com
SEO is evolving fast—and if you’re still only thinking Google, you’re already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible.
TIMESTAMPS
00:00 The Evolution of SEO: A New Era
02:45 Long Tail Keywords: The Key to Success
06:06 Harnessing AI Tools for SEO Efficiency
08:51 The Future of SEO: Adapting to Change
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain – Ad Agency focused on innovation https://www.singlegrain.com
💎 Request a free email marketing audit here: https://flowium.co/3ZBmRF6
Discover how much of your revenue should be attributed to emails. Find out what the ideal split is for campaign and flow revenue. Then, go one step further by examining flow and campaign conversion.
Join Andriy and discover how to take your email marketing to the next level!
💎 Watch the full video here: https://youtu.be/2LufoNEjbzo
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration.
Timecodes⏰
00:00 The Future of SEO with AI
03:01 Exploring Manus AI’s Capabilities
05:52 Streamlining Content Strategy and Creation
08:51 The Human-AI Collaboration in SEO
How to Connect:
IG: / ericosiu
X: / ericosiu
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain – Ad Agency focused on innovation https://www.singlegrain.com
Want my books for free? Go here: https://www.acquisition.com/audiobooks
The easiest business I can help you start (free trial): https://www.skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
In this talk from “This Is Marketing,” Eric Siu and Neil Patel reveal how SEO is evolving into “search everywhere optimization.” They discuss the future of search behavior, the rise of community-driven marketing, AI’s impact on content, and the game-changing potential of voice search and new media.
Ready to level up together?
👉Founder’s Mastermind for top founders: https://www.levelingup.com/founders
👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉Single Grain – Ad Agency focused on innovation https://www.singlegrain.com
Connect with us!
IG: https://www.instagram.com/ericosiu/
⏰Timecodes ⏰
00:00 – Introduction to SEO’s Evolution
02:47 – The Shift to Search Everywhere Optimization
05:49 – Community as the New SEO
08:55 – The Role of AI in Content Creation
12:10 – Agentive Workflows and Marketing Efficiency
15:04 – The Future of Marketing and Voice Search
17:54 – New Media vs. Traditional Media
