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Which Dynamic Bidding Strategy works best? [Amazon PPC Case Study]
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What Dynamic Bidding Strategy works best?
Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies for their PPC ads which can be selected in Seller Central. Bids can be increased or decreased depending on the customer’s purchase probability. These are the strategies “Dynamic bids – down only” and “Dynamic bids – up and down”. There is also the option “Adjust bids by placement”, which replaces the former Bid+.
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About BidX
Awkward manual bid adjustments are a thing of the past. BidX offers fully automated Amazon advertising! So that you have time to focus on your main business. We have developed a web application with self-learning algorithms that continuously analyzes the performance of your advertisements to make them more profitable through bid and keyword adjustments.
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