The complete beginner’s guide to Amazon PPC advertising. How to setup campaigns and optimize advertising campaigns and real life examples of successful ads.
My name is Michael Soltis and I own 2 private label brands (one launched in 2017, one in 2023). I’m a BJJ purple belt. I make these videos to educate, inspire, and promote my coaching business, Ecom Project Zero.
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What is Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign | PPC Mindset
#ppc #ppcmindset #ppccampaign
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Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
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0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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💭 OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
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Amazon PPC Advertising Campaigns – Is something both experienced Sellers, and new Amazon Sellers struggle with. It’s complex, there’s a lot of moving parts to it, and you can waste a lot of money really quickly if not done right.
One frequent compliant I see across both Youtube and in Amazon Seller Facebook Groups is: My PPC campaigns are eating all of my profits. My Campaigns are spending a lot, and getting some clicks, but with very little results or returns. What should you do? Well, in this video I’ll cover what factors affect your Sponsored Products PPC Campaigns the most, and the biggest mistakes most Sellers make when it comes to Amazon PPC Ads. And how you can make them start working for you, NOT against you!?
-Thanks for watching, Really appreciate your support. Drop any questions you have below!
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💯 THE ONLY REAL MENTORSHIP OFFERED ON YOUTUBE!:
https://www.noonanuniversity.com/mentorship
📞 1-on-1 Zoom Coaching Calls: https://calendly.com/briancoaching
-30 min ($95)
-50 min ($150)
👉TOOLS I USE FOR MY AMAZON BUSINESS👈
GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [NOONAN50] – http://bit.ly/Helium10signup
🔥HELIUM 10 COUPON 50% OFF: NOONAN50
🔥HELIUM 10 COUPON CODE 10% OFF EVERY MONTH FOR LIFE!: NOONAN10
👉Hire a Pro @ Fiverr For LOGO + CUSTOM PACKAGING + PHOTOS –
Done Right by a Professional!
✅: https://track.fiverr.com/visit/?bta=111498&brand=fiverrcpa
🛡Join the Amazon FBA Gladiators Facebook Group (I’m in there everyday helping!): https://www.facebook.com/groups/352048012179153/
🌎 CONNECT WITH ME / SEND ME A MESSAGE!:
►Facebook: https://www.messenger.com/t/Amz4all
►Instagram: https://bit.ly/BrianNoonanOfficial
►Read My Blog: https://www.noonanuniversity.com/blog/
►Podcast: https://anchor.fm/brian-noonan
►Website: http://bit.ly/3r38TdbBrianNoonan
►One-On-One Amazon Mentorship & Coaching: https://www.noonanuniversity.com/mentorship
►Subscribe To My Youtube Channel: https://www.Youtube.com/Briannoonanfba
►My Done-For-You Amazon Automation Product Launch: https://bit.ly/AmazonDoneForYouLaunch
►New To Amazon and Me? Start Here: https://www.noonanuniversity.com/BrianNoonan
👉🏼 FREE RESOURCES:
► Amazon FBA Focused YouTube Channel: http://bit.ly/2JH1ihl
► Amazon FBA Gladiators FaceBook Group: http://bit.ly/2Wpdqa0
► FREE Amazon FBA Mini Course & Ebook Guide: https://bit.ly/FBAMiniCourseGuide
► ALIBABA Suppliers’ Template (Get The Best Prices): https://fbagreekguru.com/officialbriannoonan
► FREE Launch and Review Guide For 2022: https://bit.ly/Launch_Reviews
🆓 Get My Product Research CHECKLIST And FLOW CHART!: http://bit.ly/37nXdrb
🆓 Grab My PPC Launch Only Strategies For 2022!: http://bit.ly/2SIfgTH
💭 OF THE DAY: Mandy Hale: “There is nothing more beautiful than someone who goes out of their way to make life beautiful for others.”
PPC Mindset EP# 4 | How to Create Manual Campaigns
#ppc #ppccampaign #enablers #knowledge
——————————–
To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
——————————–
Enablers Upcoming Seminars:
https://www.enablers.org/seminars
——————————–
Ask Saqib Azhar:
http://www.saqibazhar.net
——————————–
Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be recognized by the world as an eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
——————————–
Follow Enablers On Social Media :
———————————
https://www.facebook.com/EnablersTeam
https://www.facebook.com/SaqibAzharPage
If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ Here’s a video I made about my experience mentoring and coaching Amazon sellers:
✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
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