Is this the secret to great email marketing? Hear from Small Business Success Director Dave Charest about why it’s important to treat your email audience as individuals whenever possible.
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Email marketing is a crucial tool for small businesses to connect with their audience and drive growth. However, being a small business owner, investing in expensive email marketing software may not be an option. So to help you with that, In this video, we’ll explore the 7 best free email marketing software options for small businesses.
SurgeGraph
https://surgegraph.io/launch
Top 7 Best Free Email Marketing Software
Mailchimp
https://mailchimp.com/
Zoho Campaigns
https://www.zoho.com/campaigns
Mailjet
https://www.mailjet.com/
Sendinblue
https://www.sendinblue.com/
Mailer Lite
https://www.mailerlite.com/
Get Response
https://www.getresponse.com/
Sender
https://www.sender.net/
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In this video, I will be discussing the importance of email marketing, so many of us focus on social media marketing which is great but not enough. If you want to connect to your individual customers and especially build a large number of returning buyers and customers.
There are many areas of digital marketing and also standard marketing such as business cards and advertisements in shops. In 2021 and beyond, the main marketing focus is online, there is Facebook marketing, but this would not apply to Twitter and Instagram because the layout and features are different. You want to make sure the person is familiar with the social media platform and knows the ins and outs of that social media. Also, you want to make sure the person knows what works well and what does not work well.
Email marketing is very powerful for your business because you can reach those that may not be on social media but they use email to communicate. There are many websites that have email designs and templates, this is great for beginners. It is okay to outsource and get help, but you should understand marketing so you know if the person or company you hire is doing a good job or not.
Taking your email marketing efforts to the next level comes down to using the best practices and tools that work for your audience.
In this free webinar, learn where to best spend your time and resources to improve your results. You’ll learn how to:
– Understand your audience & what they respond to
– Test your efforts to find out what works & what doesn’t
– Set up key features & strategies to drive results
About our guest: Bryan Caplan is all about helping you build a bigger, better business. A national speaker for Grow with Google and Constant Contact, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.
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– Go to Google Trends: g.co/trends
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– Get insights from litmus in our webinar: Get More Opens with Great Subject Lines: https://youtu.be/H6UrMgJ3-xI
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– Sign up for a free Constant Contact Trial: https://conta.cc/3Q35Ga6
– Join Bryan’s free marketing community: bryancaplan.com/join
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Get the latest email marketing and small business advice on our blog: https://blogs.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
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#emailmarketing #emailautomation #bestemailmarketingsoftware
TRY IT FOR FREE: http://email.fatcityfinance.com
The Best EMAIL MARKETING Software for 2022. Easy-To-Use, Integrated Email Automation at your fingertips. Generate and CLOSE leads with this revolutionary email marketing platform.
Email Marketing
Increase your revenues with email marketing by sending personalized emails at scale with Ubico conversion intelligence software.
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One platform to replace all disconnected tools.
Stop wasting hours of your day using email prospecting tools that don’t integrate with each other.
Revenue professionals are all searching for more ways to connect with their buyers. It seems that we have all accepted confusion as the norm given the dozens of tools that revenue teams use daily. With buyers having access to more information than ever, it is critical to get in front of them before your competition. Achieving this speed-to-lead means getting rid of ineffective and time-consuming tools that do not contribute to improving the overall process.
Everything you need for personalized lead engagement
Your prospects get hundreds of emails a day. Stand out with a simple, clear and powerful scheduling call-to-action. By including a link in your outbound emails, prospects can easily engage and convert.
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Connect your Gmail, Microsoft Exchange, Outlook, Office 365, Yahoo! Mail, or any other email provider in seconds.
In this you will see the list of top 6 email marketing software.. what is actually email marketing software
Email marketing software is service-based software that marketers use for email marketing. … With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.to know the best software of email marketing watch this video till the end and don’t forget to like subscribe and share thank you…
Best email marketing software 2022 | top 6 email marketing software |
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Apple are releasing two new privacy features in iOS 15 (Apple Mail Protection and Hide My Email) that will change the way small businesses use email marketing forever. In this video, I’ll share my thoughts on these new privacy changes and what your business can do to prepare now.
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0:00 – Apple vs Email Marketing
0:40 – Apple Mail Privacy Protection
1:18 – Hide my email privacy feature
3:17 – What can you do now to prepare?
So we’ve all probably heard how Apple is going after Facebook with their new privacy changes. But it turns out Facebook might not be the only company affected. This new privacy update could affect email marketing (and even cold email) using email marketing tools such as Mailchimp, ActiveCampaign, WoodPecker, Kartra Mail, Constant Contact, Campaign Monitor, Hubspot and more!
In fact…
If you send emails in your business to potential clients, or even existing clients – there are going to be some big changes in the way that email marketing will work.
So, what’s going on?
In iOS 15, Apple are introducing new privacy changes that will affect email marketing.
The first, is something called “Mail Privacy Protection”.
So, right now, when you send out an email to your leads…
You can typically track their location
Their IP address
Whether they opened the email
What day and time they opened the email
And more
But with Apple’s new Mail Privacy Protection feature, all of the information will now be gone…
Now, if you thought that was bad… It actually gets a little bit worse.
Because there’s also another privacy feature called “Hide my email”
Hide my email means that if you have an opt-in form on your website or on one of your landing pages, Apple will give users the option to hide their email.
So Apple will create a random iCloud email address which hides the persons REAL email address. And any emails the business sends to this iCloud email address will be redirected to the users real email address. So the business that asks for the email, will not actually know the persons real email address.
Now you might be thinking, well its not so much of a big deal, because the random email address will still redirect the emails to their real email address right?
Well, that’s where another problem comes in.
The random email address that apple creates can be deleted by people at any time at the CLICK of a button.
So this means, if you’re sending emails to someone using the hide my email feature, your emails could be delivered to that person without any problems. But one day – they could at any time delete this email address – causing your emails to suddenly bounce back and not get through.
So, what this mean for your business and what can you do about it?
First of all it’s good to be aware of what’s happening.
Because if you don’t know about this change, you might suddenly see a big drop in your email open rates and think what’s going on? Am I doing something wrong in my emails?
And it’s most likely not because people are NOT opening your emails, it’s just because of Apple’s new Mail Privacy Protection.
So if you suddenly notice a drop in email open rates after iOS 15, don’t be too alarmed, it’s most likely just because of this new Apple privacy change.
Or if you suddenly see a bunch of random iCloud email addresses when you generate leads, you’ll know its probably people using the “Hide my email” feature.
So being aware of what’s happening will help you avoid thinking maybe something is wrong with your marketing campaign, when in reality its just part of Apple’s new privacy updates.
The other thing you can do, is in your follow up emails, give people a reason to WANT to receive your weekly emails.
So this is where you need to think very carefully about what you’re actually emailing them.
Have a look right now in your email marketing software and see what kind of emails get the best results and what kind of emails get people unsubscribing. And focus on creating more emails that provide value and help people. That way they won’t want to delete their email address.
So, these are just two new privacy related Apple iOS features I wanted you to be aware of that may impact your digital marketing.
