How you format your email marketing is as important as the messaging within it. Our Guides will help you sort through what’s important for design of your email marketing campaigns.
In this video, we’ll share some general design guidelines when formatting your email marketing content, and how to create a professional looking email without the pro.
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In this video we will cover one really important part of email marketing. About confirmation emails.
Confirmation email is an automatic email sent soon after a user completes a specific action. Primarily, an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
Confirmation email has great power to:
– Reduce post-order anxiety
– Deliver important information
– Update customers on the next possible steps
To read article and download 25 confirmation email templates – https://bit.ly/30FsWGG
Timecodes:
00:00 – Intro
00:30 – When do clients need confirmation emails
01:26 – What is confirmation email
01:54 – Advantages of the confirmation emails
03:33 – Types of confirmation emails
05:21 – 25 confirmation email templates
05:54 – Summary
Learn more on email marketing & statistics with this FREE guide: https://clickhubspot.com/5z3
Are you looking for email marketing statistics to grow your business? Well, look no further. In this video, we share nineteen of the most important and interesting stats that can help you shape your email marketing campaign. From how much time people spend on their email every day to how to increase your open rates, these stats will give you everything you need to know about how to improve your online marketing strategy!
• Get Certified in Email Marketing: https://clickhubspot.com/kya
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📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
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• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
Building an email list and using email marketing in your business is still without a doubt one of the most effective ways to drive sales and increase revenues. As far as a digital marketing strategy goes, with some stats even showing a 4300% return on investment, this is a huge opportunity.
So in this email marketing tutorial we’re going to be covering a few reasons why your businesses marketing strategy needs to include email.
The fact is… email marketing works. It doesn’t matter whether you’re in a business to consumer (B2C) or a business to business (B2B) market, the fact is, the people you’re trying to reach all likely use email.
Why build an email list?
Well for one thing, a staggeringly high 4300% ROI.
Not to mention direct access to your customers.
And their expressed desire to actually want to hear from you and receive your emails.
Email is also an everyday part of our lives now, and most people check it at least once a day and now check it wherever they are from their phones which means you have the opportunity to reach your customers every day, no matter where they are.
This means direct access, anytime, anywhere.
Email marketing also offers a level of protection by giving you your customers contact details and access to them just in case your favourite social media channel ever decided to close, or change it’s algorithm like Facebook did awhile back in an effort to boost their ad revenues.
Finally, email marketing is extremely easy to use. Once you’ve signed up for an email marketing service and entered a few basic details you’re pretty much ready to go, and can start collecting and sending emails that same day.
To see what email marketing software I use and recommend visit http://adamerhart.com/resources
Lastly, probably the best part of email marketing however is the fact that even today, it’s still not being effectively used by most small businesses, which leaves the door wide open for you to better connect with your current and potential clients and customers.
One of the biggest regrets I’ve found among established business owners is that they failed to focus on building their email list earlier.
So my advice to you is to get started today, and if you’d like an example of what to say and how to write your emails then be sure to head over to adamerhart.com/newsletter and sign up for the Modern Marketing Newsletter so you can see exactly how I use email marketing in my business.
#### Summary
Use email marketing, and start now.
Visit http://adamerhart.com/resources to see my recommended email marketing software.
Then, sign up for the Modern Marketing Newsletter at http://adamerhart.com/newsletter to see how I use email marketing in my business.
Lastly, subscribe to the channel so you don’t miss out on future updates, tips, tricks, strategies, and marketing videos!
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan
Susan Su explains the “obvious” fundamentals of email marketing for startups that most teams are missing, including:
– where email marketing fits in to the “customer lifecycle”
– how to use email for activation, reactivation, conversion, content amplification, activation of other channels, and “selling on the backend”
– anatomy of a master drip series
– what do UNSUBSCRIBES really mean, and what you can do about them
Susan is a partner at 500 Startups, and specializes in helping portfolio companies with growth through inbound / content marketing and email.
She is also the creator of the Email For Startups Ultimate Email Playbook (43 scripts for startups to steal) at http://emailforstartups.com/ultimate-email-playbook
There are many ways you can earn passive income. You can do this for almost any industry, and I’m going to show you how. Today I’m going to break down how I earn passive income every day with SEO and you can too.
The first way is tools. A great example of this is Ubersuggest. Ubersuggest is a free SEO tool. You can check it out at neilpatel.com/ubersuggest. And Ubersuggest will tell you your SEO errors, it’ll tell you things that are wrong with your site. Now, of course if I want the company to continually grow and be big, which we do, I have to have developers, engineers, product people, and the list goes on and on and on.
But, if I just wanted some side passive income, I could charge a monthly fee for the tool and not put a ton of resources and collect the checks. You wouldn’t build a big business that way, but you can have a passive lifestyle. And software’s one of the best ways to do so.
If you don’t have the ability to pay someone to build software, you can go look at sites like MicroAcquire, where you can buy existing software solutions that, and some of them run on autopilot, capture them, buy them, and just cash your checks.
Or you can use sites like CodeCanyon, where you can buy some of these existing tools. You’re going to have to modify and make them better, eventually add a way where you can collect payment options from them, and again, you know, collect your passive income.
And in essence, that passive income’s paying for the tool, and then eventually once it’s paid off, you own it and you’re collecting the passive income. It’s amazing strategy.
The second way is courses. I used to have a program called The Advanced Marketing Program. And The Advanced Marketing Program was this 48-week module course that teaches you all aspects of marketing, SEO, pay-per-click, conversion optimization, and the list goes on and on. I don’t really sell The Advanced Marketing Program anymore, nor can you buy it, it’s not available. But if I wanted to, I could keep selling it. During the peak, The Advanced Marketing Program was doing around $600,000 a month. Let me repeat that. It was doing around $600,000 a month.
But what you can do is use a platform like Kajabi and, you know, set up a course. Once your course is up and running, you can just start driving traffic through Facebook ads. Or, this one’s even easier, go find the online course sites like the Udemys or Courseras or whatever ones that allow you to upload your own course, that already have the audience.
They take a cut and even if you’re getting a smaller check, you don’t have to do anything. You just had to create the content. It lives on there. Just undercut everyone in price, create a handful of them, and it’s actually not that hard to generate a few thousand to $5,000 a month just doing that. That’s a great way to generate passive income. Broke down two strategies for you.
I recommend that you check them out. These course sites, they already do well through SEO and they rank for a lot of stuff so that drives traffic. Tools, they rank really well on Google and generate links so over time you can get more and more traffic. But that’s what I would do if I were you.
In essence, they’re a indirect way of using SEO to drive some traffic, but it does really well. And you can reach out to other people already have rankings and articles that talk about tools or courses, ask them to include yours. It’ll drive more sales to you. It’s well worth it.
If you’re not leveraging passive income and you want more flexibility with your lifestyle and traveling, I highly recommend that you check these strategies out.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
New to the world of digital marketing? Learn 7 digital marketing strategies that actually work to get you more traffic.
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Additional Digital Marketing Tutorials and Resources
Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ
Keyword Research Tutorial
►https://www.youtube.com/watch?v=OMJQPqG2Uas
How to Write a Blog Post That Actually Gets Traffic ►https://www.youtube.com/watch?v=-kOT39l0omU
YouTube SEO: How to Rank Your Videos #1 ►https://www.youtube.com/watch?v=NY3y0V9UDwM
How to Start a Career in Digital Marketing (Step-by-Step) ►https://www.youtube.com/watch?v=bG-AL2Hd6Cc
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SEO. Blogging. Social media marketing. Content marketing. Email marketing. Video marketing. PPC advertising. And the list goes on…
There are dozens of ways to do online marketing in 2019 that can get you more traffic to your website.
But where do you even start? And which strategy works best for you?
In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with.
These will help you cut through all the noise and focus on the ones that will produce the best results for your website.
An important mindset to adopt while watching this tutorial, is that people are looking for information before they decide to make a purchase.
Being in the mentality to help people solve problems through valuable content will get more people to stop and listen to the message you are bringing across.
The 7 strategies covered in this training include:
1. Blogging with SEO in mind
2. Invest in video content (hint: YouTube)
3. Social media marketing
4. Paid advertising
5. Podcasting
6. Email marketing
7. Forums and community boards
While it may be tempting to do all 7 at once, we encourage you to focus on ONE digital marketing channel before trying the next.
Reap the benefits of marketing on the internet and grow traffic to your business.
Timestamps:
0:47 Adopt today’s mindset of the consumer
1:28 Blog with SEO in mind
4:22 Invest in video content, specifically on YouTube
6:06 Start some social media marketing
7:58 Invest in paid advertising
10:47 Get interviewed for podcasts
12:34 Look into the email marketing
13:24 Use forums and community boards
Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1
WordPress gets regular updates, and most fly under the radar. But this one was big. And the best thing they did, from an SEO perspective at least, isn’t getting much airtime.
What they did is add support for the webp image type. In this video, I’ll talk about how using webp images can make the pages on your site load faster and score better in Google’s Core Web Vitals.
Links from the video
Free Image Converter – https://cloudconvert.com/jpg-to-webp
Shortpixel – https://shortpixel.com/otp/af/TULETER495639
Explanation of LCP and FCP – https://www.youtube.com/watch?v=iLjAS27kt7g
Free Tutorial for Using WebP – https://www.youtube.com/watch?v=G1bDTZwv0GY
Income School Tutorials Channel – https://youtube.com/c/WPSchool
Wordpress 5.8 Field Guide – https://make.wordpress.org/core/2021/07/03/wordpress-5-8-field-guide/
Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.
Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado
Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.
RESOURCES & LINKS:
____________________________________________
Ubersuggest (Free SEO tool): https://ubersuggest.com/
How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudo
My Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk
____________________________________________
As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content.
So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.
Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts.
I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day.
So let me tell you a little secret on what I do. I create a ton of sleeper content.
I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank.
A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one.
I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Change is a coming! Jim gives us a sneak peek into our new blogging course, dropping May 3rd. We’ve taken things that we have learned over the past year and made some improvements to our methods. Change can be scary… but it can also be great!
Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.
Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado
Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
