how to write a blog – Ever Green

Swipe our blog post templates to write better SEO content for your website and to rank higher in Google.

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Additional Content Writing Resources

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Create Content that’s “Better” than Your Competitor’s ► https://www.youtube.com/watch?v=n5KKbPS6N-g

How to Scale Content Creation ► https://www.youtube.com/watch?v=cQmH8LH9p20

Blogging Tips for Beginners That Actually Work ► https://www.youtube.com/watch?v=Ml4mQJjgX6g

How to Write a Blog Post That Actually Gets Traffic ► https://www.youtube.com/watch?v=-kOT39l0omU

Fractured Search Intent: Understanding Mixed SERPs ► https://www.youtube.com/watch?v=KGm17ERgqTw

SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

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The four blog post templates we’ll cover in this video are:

– list posts (listicles)
– step-by-step guides
– definition posts
– beginner’s guides

Listicles usually consist of non-chronological lists such as tips, product recommendations, tools, techniques, myths, mistakes, etc. You’ll learn how to write a compelling title and intro for list posts and different ways to craft your subheadings.

Watch the video to learn how to create list posts.

The next blog post type is the step-by-step guide. These are usually your typical “how-to” posts where you run through a series of steps to teach how to accomplish anything. Here we’ll cover how to write an intro using the PSP method.

Want to learn about this method and the template for the “how-to” guide? Watch the video.

The third template is for the expanded definition posts. This type of posts is meant to give a high-level overview of a topic. The best thing about expanded definition posts is that they have a clear format you can follow:

– intro
– main content
– and conclusion

Watch the video to learn more about this template.

And finally, the beginner’s guide post. It’s an educational resource that offers a comprehensive guide to a topic. In short, a beginner’s guide is detailed, teaches people things in a logical sequence, and it’s written for beginners.

Want to learn more about the template for this type of posts? Watch this video.

Whether you’re new to blogging or a seasoned blogger, you’ll find helpful templates in this video that you can use in your content marketing efforts.

Timestamps

0:00 Intro
0:16 List posts (listicles)
4:00 How-to guides
6:13 Expanded definition posts
9:01 Beginner’s guide posts

#blogposttemplates #blogpostwriting #seocontent

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You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how to grow your SEO traffic by updating your old content.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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With all the content out there, Google is going to rank the content that doesn’t just have the most links or the best on-page SEO. More importantly, they’re going to rank the content that has the best user experience. And usually that means that’s the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month.

And the main strategy that I use wasn’t just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic.

So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I’m going to walk you through that right now step-by-step.

The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You’ll see that, right? It’s already highlighted here under or right next to the queries.

The next thing I want you to do is adjust your date range. And you’re already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it’ll show you the articles that were the most popular to least popular in the previous year.

Now, going through that list, what you want to do is look for the posts that have lost traffic.

So there’s quite a few terms that I was getting more traffic from. So what you’ll want to do is start Googling those terms to see who’s ranking above you.

So let’s Google schema markup. As you can see, there’s an article by Moz, there’s an article by Search Engine Journal, then there’s Schema.org. And what you’ll want to do is click on each of those articles and analyze them and say, “Huh, what did they have that I don’t? What is making their article better than mine?” And you want to take that information for all the sites that rank above you, and then you’re going to want to modify your content. And you do this by making yours better than there’s.

You also want to delete anything that’s irrelevant. If something doesn’t make sense anymore, delete it.

When you update the article, I want you to also update the publish by date, so searching engines know it’s updated. And don’t just think about word count, think about user experience. You need to do what’s best for the user and not obsess or worry about word count.

And lastly, I recommend that you don’t change your URL. If you want to change your URL, that’s fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it’ll start fetching the page and then boom, request it for indexing, and then you’re off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple.

Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that’s great as well, leave a comment below, we’ll answer it, I’ll help you out, and I’ll try to do my best to grow your SEO traffic as well.

If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I’ll answer and help you out. Thank you for your time.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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Use These Blog Post Templates to Write Better SEO Content

How to Grow Your SEO Traffic by Updating Your Old Content