Unlock the power of an highly underutilized email marketing strategy that increases ROI, conversions, and brand loyalty. It’s a strategy you’re probably not using yet, but should be.
In this video I’ll walk you through five different examples of how brands are using this strategy with much success, including Sprinkles Cupcakes, Royal Caribbean, and Beyonce’s haircare brand Cecred.
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▶️ Related Videos
7 Brands that nailed inclusive marketing – https://www.youtube.com/watch?v=wJCL6TLOwno&t=15s
Marketing to Hispanic consumers: How to do it the right way – https://www.youtube.com/watch?v=hpRohRjAL2A
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Let’s chat about how I can support your brand’s growth with inclusive marketing – https://calendly.com/soniathompson/30-minute-meeting-connection
00:01 – The strategy more brands with email marketing to increase conversions
00:54 – Example 1: Sprinkles Cupcakes
02:56 – Example 2: Royal Caribbean
04:25 – Example 3 – Beyonce’s Cecred
05:42 – Example 4 – Tarzan Kay
06:40 – Example 5 – Mindstream
Learn how to create website or email copy that resonates with every audience! Drawing on years of testing, discover why hybrid copy structures—with succinct, action-driven intros followed by deeper levels of detail—work best. Whether your audience is ready to act, needs more information, or craves in-depth insights, you’ll find out how to meet their needs all in one seamless page. Perfect for marketers aiming to boost engagement and conversions with smarter content strategies! #CopywritingTips #ContentStrategy #MarketingInsights #EmailMarketing #EffectiveCopy #PersonaDrivenContent #DigitalMarketing #MarketingOptimization #ContentCreation #AudienceEngagement
In this video, Branson breaks down the six most common sales mistakes that could be silently draining your revenue. These aren’t just minor hiccups—they’re deal-breakers that can sabotage your biggest sales events, especially during high-stakes seasons like Black Friday and Cyber Monday. From overhyping your sales to under-communicating with your audience, we’ll walk you through specific examples of what works and what doesn’t.
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Learn how to do A/B testing in email marketing. In this video we will show you some real-world examples to show you how to get started!
A/B testing aims to determine not only which technique and content performs better with your audience, but also to understand whether the difference is statistically significant. Need some real-world A/B testing examples to make sure you’re on the right track to becoming an A/B testing expert? No worries, we’ve got your back! In this video we’ll go over 8 different A/B test examples we did in the past to demonstrate how we built our strategy and what we have learned from the results. This will help prepare you to create your own A/B test strategy!
Previous video of the email marketing course: https://youtu.be/uHCly0Wk2PE
Next video in the email marketing course: https://youtu.be/8p5_SShSG3w
Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy
Sign up for free at Sendinblue: https://app.sendinblue.com/account/register
Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!
The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!
▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬
Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.
When doing A/B testing in your email marketing, which elements can you test, and which elements should you test according to your goal?
When running an A/B test, it’s important to know which elements you should test in order to results that can confirm or reject your hypotheses. In this video, we will dive into the elements themselves and give you some guidelines on which elements to test when optimizing for open rate, click rate, or conversion rate.
Previous video of the email marketing course: https://youtu.be/7GyW41VdZoQ
Next video in the email marketing course: https://youtu.be/uHCly0Wk2PE
Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy
Sign up for free at Sendinblue: https://app.sendinblue.com/account/register
Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!
The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!
▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬
Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.
Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Ezra will show real life data and campaigns and share results.
Learn more about CXL Live here: https://cxl.com/live/
