Customer Engagement

Email Marketing in 2024 with 3 Simple Steps

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In this video, Kelsey shares a detailed strategy to enhance your email campaigns. She introduces a practical “Start, Stop, Continue” method that significantly boosts our email performance. Watch to discover how you can refine your email tactics, focusing on what to keep, stop, and start doing to make sure your messages engage and convert your audience effectively.

Kelsey explains the technical side of email marketing, offering tips on how to effectively use data to drive decisions and avoid common errors that could affect your campaign’s success. She highlights the importance of A/B testing and keeping up with trends to keep your emails relevant and compelling. If you’re aiming to improve your open rates or just want to better your email strategies, this video provides valuable guidance and expert advice.

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The Truth About PPC Advertising: Busting the Myth!

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Are you among those who think PPC advertising is just throwing money away? We’re here to bust that myth wide open! Watch our short and engaging video to understand why PPC visitors are 50% more likely to purchase than organic visitors. We’ll show you compelling visuals that unravel the truth behind this misunderstood marketing strategy. If you want to improve your advertising effectiveness and boost your ROI, don’t miss this insightful guide! Like and subscribe for more myth-busting and digital marketing wisdom. #PPC #DigitalMarketingSuccess

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Webinar: 2023 Email Marketing Best Practices & Trends

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– Make a New Year’s resolution this year to reinvigorate your utility’s marketing strategy by learning what trends and best practices will be at the forefront in 2023.

A full year of Apple’s privacy changes has come and gone, marketing texts are trending, and voice response and chat boxes continue to be hot topics of conversation.

Join us as we discuss what performance metrics to track and pay attention to, how to benchmark your email success and ways to increase customer engagement.

In Questline Digital’s November webinar, expert speakers Brian Lindamood, VP of Content and Marketing Strategy, and Nina Cummins, Account Director, share insights covering:

– 2023 email trends and best practices
– Key email metrics to pay attention to (beyond open rate!)
– Privacy technologies and their impact
– SMS marketing
– And much more!

For more information on Questline Digital’s digital marketing solutions, check out our website: https://www.questline.com/solutions/digital-marketing/

Why should you invest in email marketing in 2023?

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In uncertain economic times, it’s crucial for businesses to find ways to recession-proof themselves. In this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will be discussing 3 powerful strategies for using email marketing to future-proof your business, with real-life case studies to illustrate their effectiveness. We’ll also be sharing a bonus tip on using AI to take your email marketing to the next level 🚀

By the end of this video, you’ll have a clear understanding of how to use email marketing to recession-proof your business, with real-life case studies to inspire you.
So, whether you’re a small business owner or a marketer, join us in this video and learn how to use email marketing to ensure your business remains profitable, no matter what the economic climate looks like in 2023 and beyond!

Create a Free-Forever account with GetResponse and kick off with your email marketing campaigns today 👉 https://bit.ly/3ZdZxvE

💙 About GetResponse
GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.

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Webinar: 2022 Email Marketing Best Practices & Trends

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There are more than 4 billion daily email users across the globe. Despite the viral potential of TikTok or the popularity of Instagram, email continues to stay relevant. In our webinar on 2022 email marketing best practices & trends, we dive into the top trends to expect for the new year.

Guest speakers Bethany Farchione (Questline) and Cynthis Price (Litmus) explain how to adjust your marketing strategy to meet customers’ needs in 2022.

In our 2022 email marketing best practices & trends webinar we will cover:
– What makes effective email marketing?
– Using a performance-based approach to email design and copy
– Trends in email marketing – looking ahead to 2022
– Key email marketing data and metrics to pay attention to

For more information on email marketing best practices, trends and strategies, check out our website: https://www.questline.com/what-we-do/digital-marketing/

WATCH: Creating Triggered Email Campaigns

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Watch how to create a triggered smart campaign.

For more information on this training go to: https://www.marketo.com/education/training/email-marketing/#triggered-email/watch

To view all of our free training go to: https://www.marketo.com/education/training/

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