digital

Deciding Between SEO vs PPC: Which Is Better For Your Business Marketing?

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When it comes to marketing online, you can boil a lot of activity down to two areas – paid and organic. Otherwise known as those three-letter acronyms, SEO 🔍 and PPC 💰.

Now I’m sure we all like the idea of marketing “for free” in an organic way, but what’s actually the best digital path for you to take? What’s going to help you achieve your digital goals? It’s an internal battle of SEO vs. PPC 🥊

In this week’s Giant Wednesday, we look at the different between search engine optimisation and pay per click advertising. Explaining the benefits of both and how they’ll help you achieve the best outcomes for your business marketing objectives. You can then decide where to focus your efforts 🖥

Digital Marketing, Technology & Business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified! 🎥

Read the transcript, check out the GIANT Cheat Sheet and learn more on our website: https://bit.ly/2UJSnRY

Presenter: Sam Caesar, Sleeping Giant Media

#GiantWednesday #PPC #SEO

Email Marketing Basics

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For the complete free course and certification visit Google Digital Garage https://goo.gl/YWPNtM

Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers. In this video, we’ll explore:
– developing a contact list
– targeting audiences based on interests
– building relationships with customers.