Amazon PPC for Product Launch and Campaign Optimization | SSP #589

In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.

Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.

Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.

In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Amazon Advertising | Common 10 Mistakes When Structuring Amazon PPC (Part-1) | Ads Mistakes To Avoid

From Amazon now every e-commerce platform like eBay, Walmart, Wayfair, overstock, etc. offers paid advertising. When you start on a new platform you often learn by trial and error and you can refine your strategy step by step. We see that marketers often face the same pitfalls when starting with Amazon PPC. To help you get started quickly and to prevent these pitfalls, we have made an overview of the 10 most common mistakes made in Amazon PPC.

In this video, we have discussed the first 5 mistakes that many sellers do in Amazon advertising. If you are an Amazon seller and manage advertisements for your account then this video will be a great lesson for you.

✅ Treating Amazon Like Google
✅ Poor campaign structure
✅ No use of Keyword Harvesting
✅ Auto-campaigns only
✅ Adjusting the bids too quickly

I hope this video will be helpful for you to prepare yourself for starting your eCommerce business.

If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.

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