ppc strategies

ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

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00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

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The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

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Tired of paying for PPC ads and not getting the results that you want? You need a clear PPC strategy.———Get a Free Marketing Review ➡️

Free Website, SEO, and Marketing Review

Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?

A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.

They’re just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.

Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.

These stages are:

🎯 Message
🎯 Market
🎯 Method

Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!

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⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways

🎥 Enjoyed This Video? You’ll Love These Too

➡️ What Is PPC? Part 1 – Understanding The Basics

➡️ What Is PPC? Part 2 – How Much You Should Be Making

➡️ What Is PPC? Part 3 – What a Good Google Ad Looks Like

➡️ What Is PPC? Part 4 – Anatomy of the Perfect PPC Landing Page

➡️ What Is PPC? Part 5 – Campaign Management and Optimisation

➡️ How Long Does PPC Take To Work? (and How To Optimise Your Campaign)

➡️ How To Reach 100 Sales a Day on Your Website

➡️ Unlocking Gymshark’s £150 Million Marketing Strategy Success Story

➡️ How These 3 Shopify Stores Are Making $10-100 Million

➡️ How The Hut Group Uses SEO to Turnover £1.1bn

➡️ 15 Fast Ways to Increase Your eCommerce Sales

➡️ 10 Simple Fixes Anyone Can Do To Improve Website Ranking

➡️ How To Reverse Engineer Your Competitor’s SEO

➡️ How To Write Compelling Website Copy That Converts

📺 How to Increase Your Ranking, Traffic, and Leads/Sales

➡️ How To Increase Your Ranking

➡️ How To Increase Your Traffic

➡️ How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #DigitalMarketing #PPC

Top 8 PPC Trends For 2019 – Pay-Per-Click Advertising and SEM Trends and Strategies

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Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren’t making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using.

We put some URLs below for the top PPC Advertising Networks.

8 PPC Trends 2019:

1 – Shopping Ads and Product Ads

Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy.

2 – PPC Advertising Automation and Testing

Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS.

3 – Audience Targeting and Keyword Targeting

Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular.

4 – Visual Search PPC Ads

Ad formats like Google Hotel Ads will grow into other industries for different business products and services.

5 – Cross-Channel Tracking & Attribution Modeling

Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising.

6 – Local PPC Advertising Options

Local PPC Advertising campaigns and ads have become more popular

7 – Video Advertising For Branding and Conversions

8 – Different Campaigns for your Campaign Goals

Helpful URLs for Pay-Per-Click Advertising Networks and Trends:

Amazon Ads Homepage: https://advertising.amazon.com/

Google Ads Homepage: https://ads.google.com/home/

Facebook Ads Homepage: https://www.facebook.com/business/ads

Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116

Bing Ads Homepage: https://bingads.microsoft.com/

Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1

LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en

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