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Liazon Marketing – Understanding PPC campaign types on Amazon

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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

Liazon Marketing – Keyword research and PPC optimization

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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.

eBay Advertising: How to Optimize eBay Standard and Advanced PPC Campaign for Best Result in 2023

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Whenever you are working on any marketplace like Amazon,eBay, or Walmart, if you optimize your PPC campaign perfectly it will help you grow more traffic and sales. So if you have any eBay PPC campaigns and if you can optimize those campaigns perfectly by following some strategies, your sales will gradually increase over time. To optimize eBay campaigns, you have to follow some steps, as there are two types of campaigns, mainly standard and advanced, so we have to optimize for both parts to get the best results from those campaigns.

For Optimizing the “Standard Campaign”, you have to follow some of the steps mentioned below.

✅ Adjust ad rate based on item performance.
✅ Push more on high-selling products.
✅ Add more variations in your listings
✅ Give a discount for a limited time for slow-moving items

For Optimizing “Advanced Campaign” , you have to follow some of the steps mentioned below

✅ Adjust bids based on keywords performance.
✅ Push on keywords with a high conversion rate.
✅ Select long date range data to find out accurate data.
✅ Add more keywords with different match types.
✅ Pause the keywords that are spending without sales.
✅ Use keywords to find out which keywords are getting most of the sales

This is how you can easily optimize your campaign.

If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.

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eBay PPC Advertising [Beta] Just Launched – WATCH THIS NOW And Take Action [First Movers Advantage]

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eBay PPC Promoted Listings Advanced Beta
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Video Overview
0:00 Intro
0:16 eBay promoted listings beta PPC feature explained
0:28 what is eBay promoted listings beta ppc?
1:01 What you need to know about Promoted listings advanced BETA
1:46 How to get started with eBay promoted listings advanced Beta
2:06 Over The Shoulder example

What is eBay promoted listings beta ppc?
It is an advanced paid advertising feature on eBay that allows you to bid on a keyword level.
This gives you preferred access to the top listing spot through keyword and budget control.

What you need to know about Promoted listings advanced BETA
This is based on a cost per click model, so you pay when somone clicks on your ad.
You have a daily budget feature which allows you to know what you are paying every day.
You can combine this with promoted listings standard for maximum effect.

How to get started with eBay promoted listings advanced Beta
1. Name your campaign
2. Name your ad group
3. select the CPC for the keywords then review your campaign

Please note, this campaign is for advanced sellers. It is easy to over spend your budget here
as your sales are not guaranteed when you use this feature.
When we start off, we set our daily budget. In our example, we leave it at $5.
Try this out for a few days at a time and keep on top of your sales.
Then go ahead and create your ad groups, and your listings.

HOT TIP: As dropshippers, we don’t make a huge profit, so we want to make sure that we are chosing our top products
to bid on. eBay will then give you some options of keywords and suggested bids.

Then you just go ahead and launch your campaign,