🧮BuyBotPro – FREE 14 Day trial link – https://www.buybotpro.com/?rfsn=4360101.acd64
💰Profit Protector pro Repricer – https://www.profitprotectorpro.com/?ref=haydendavidson
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☎️ Coaching/Consulting
– Option 1 – I may offer 1-1 coaching to the right person, if you want to join the waiting list, book a call here https://calendly.com/info-vknp/30min
– Option 2 – If you are after a monthly community instead I would recommend my mentor who owns this training group (get 50% off your first month with code HAYDEN at checkout) – https://hiveoffer.com/
🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!
The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.
📊 In this chapter I’m going to teach you to:
Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.
Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.
Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.
Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.
Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.
🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.
📈 Your Action Items:
Conduct Monthly Reviews of Your Search Term Report
Implement Strategic Bid and Budget Adjustments
Expand and Refine Your Keyword Strategy
💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.
I ended up interviewing Allan Ngo for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.
The cold email was so good that I had to invite him on to share some information about what he coined as the “Talking Things” email.
I’m so glad he reached out because he overdelivered in this episode.
The “Talking Things” email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).
Here’s the cold email he sent me:
“Hi Chase,
Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!
Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.
I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It’s really helpful and unique.
This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.
With the golden nugget I’ve gotten from you, I would like to give back to you and your community. Recently, we’ve been exploring the possibility of collaborating with fellow email marketers and online businesses
Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.
We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.
Are you open to exploring something like this?
Best,
Allan”
I hope you enjoy this episode!
You can check out Allan’s website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase
You can subscribe to my free weekly ecommerce email marketing newsletter here: https://chasedimond.com/chase-email-newsletter
