ecommerce email marketing

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Omnisend vs Mailchimp – Which Email Marketing Software is Better?
Let’s compare two email marketing platforms – Omnisend and Mailchimp
Communicating with your customers is one of the most important things you can do in business. The more you reach out to your customers, the more likely you are to build successful relationships that open up new opportunities. Tools like Omnisend, a marketing automation platform service, simplify the art of reaching out to customers by allowing you to contact them on a specific schedule.
Omnisend is a powerful multichannel tool with many fantastic features. Email marketing is a core component of Omnisend. You can customize your templates to make them easy to create stunning emails in no time. There’s an option to share saved templates in connected stores.
The drag-and-drop content editor means you can access various email features in minutes without worrying about coding. Dynamic discount codes, scratch cards, product recommendations, and a fantastic selection of products come standard.
Multi-channel marketing campaigns are also worth considering. Unlike other email marketing tools, Omnisend doesn’t focus solely on email. You can also create and launch marketing campaigns that span various channels, from social media to SMS messaging exchanges. Integration with your favorite apps makes it easy to create a consistent experience.
Users can combine multiple communication channels and social networks into one unified environment. This makes it much easier to automate your campaigns and ensures that everything is delivered at the right time for your team.
Omnisend’s intelligent segmentation feature allows you to divide your list into smaller groups easily. The solution comes with excellent access to customer profile data, purchase history, and other filters to create audience segments that you can either exclude or include depending on what you want to target.
It’s also possible to base your segments on various factors. For example, you can segment your audience based on their demographics, relationship with your company, buying habits, and more. Auto-renewal segments are also available that allow you to intelligently categorize customers based on campaign activity and the channels they use to connect with your company.
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