The Only Ecommerce Email Marketing Video You’ll Ever Need. Ecommerce email marketing for beginners, the best email marketing flows such as abandoned cart and checkout flows, and email marketing strategies for ecom.
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In this ecommerce email marketing video, I’m diving deep into the essentials of email marketing for beginners. You’ll learn the best email marketing strategies tailored for ecom businesses, including crucial email flows such as abandoned cart and checkout flows.
If you’re starting with email marketing ecommerce, this tutorial is your one-stop guide. I cover everything from how to do email marketing to detailed insights on email marketing full course essentials. Whether you’re interested in Shopify email marketing or using platforms like Klaviyo, this video has got you covered.
Explore effective ecommerce marketing techniques and learn how to leverage tools like Klaviyo email marketing for your Shopify store. I’ll also touch on broader ecommerce marketing strategies, ensuring you’re well-equipped to boost your ecom business.
Remember, whether you’re looking for an email marketing tutorial or a comprehensive email marketing course, this video is all you need to kickstart your journey in ecom email marketing. So, buckle up and get ready to master email marketing for ecommerce.
Il tutorial definitivo sull’email marketing, troverai tutto quello che c’è da sapere per far crescere, gestire e comunicare con i tuoi clienti tramite uno dei più importanti canali di marketing in assoluto.
Se sei un aspirante imprenditore, se stai entrando nel mondo nell’e-commerce o nel digital marketing devi assolutamente sapere le basi dell’email marketing.
In questo video vedremo:
-Perché è importante usare l’email marketing
-Come far crescere la tua lista
-Impostare correttamente le prime automazioni
-Analisi dei dati delle campagne di email marketing
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👉 Leggi la mega guida gratuita sull’email marketing:
https://weareuncommon.it/blog/email-marketing-guida/
👉 Scopri cosa faccio:
L’email marketing è una pratica di marketing digitale che comunica con i lead e i clienti tramite email.
I comuni messaggi di marketing basati sulle email includono newsletter, campagne promozionali e annunci di eventi.
Per esempio, uno studio ha scoperto che l’86% dei consumatori preferisce ricevere messaggi di marketing basati sulle email piuttosto che annunci su Facebook, spot televisivi e annunci display.
Come faccio a raccogliere le mail delle persone e far crescere la mia lista?
Utilizza un lead magnet; significa realizzare un contenuto attraente (magnet) per un potenziale cliente (lead).
Un lead magnet può essere un contenuto gratuito, talmente utile da convincere il potenziale cliente a lasciare la sua email o il suo numero di telefono, pur di poterlo consultare.
In altre parole un premio o un vantaggio da dare alle persone che lasciano la propria mail.
I Lead Magnet sono la linfa vitale di qualsiasi campagna di lead generation.
Perché?
è veramente difficile convincere qualcuno ad iscriversi ad una “newsletter” senza offrire nulla in cambio…
Hai bisogno di offrire alle persone qualcosa che possono usare subito!
Sicuramente, l’attività di Email Marketing ha un’utilità abbastanza trasversale, ma ci sono macro-settori che ne possono trarre maggiori benefici.
I siti editoriali, ad esempio, avranno certamente Newsletter ricche e molto seguite, così come consulenti e professionisti di nicchie verticali – come il marketing stesso.
Le DEM, dal canto loro, sono un ottimo strumento appannaggio degli ecommerce, che possono contare anche sulla forza delle automazioni per ingaggiare gli utenti in un flusso virtuoso di ri-acquisto e di premialità tramite sconti e offerte personalizzate.
L’obiettivo dell’Email Marketing è molteplice a seconda del destinatario del messaggio.
Il cliente già acquisito va informato, “coccolato”, premiato e fidelizzato; l’utente iscritto alla newsletter ma che ancora non ha convertito va, invece, stimolato all’azione; una lista di non-clienti (ad esempio, una nuova mailing list di settore acquistata) va portata nel mondo dell’azienda stessa, formata attraverso uno storytelling di brand che porti, passo dopo passo, verso l’azione desiderata.
Sono sicuro che se seguirai attentamente tutto ciò che ho descritto nel video potresti vedere un aumento del 40% delle revenue del tuo business online.
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¿Quieres vender más en tu ecommerce con marketing digital? En este vídeo te explicamos cómo hacer email marketing para ecommerce y generar más ventas y conectar más con tus clientes. 20 estrategias de ecommerce 👉 https://youtu.be/iNcx5W_3rsM
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Encontrarás cursos gratuitos y de pago sobre marketing digital y publicidad online, con certificación, ejercicios prácticos y contenidos teóricos.
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Visit https://www.wix.com/NatalehNicoleWix to create an online store and begin marketing!
Watch Part 1 here: https://youtu.be/AXA_ZBbhp-8
Hey Bosses! In today’s video, I will be teaching you how to promote your online store. The marketing tips in this video helped me go from 0 sales to consistent income in my e-commerce store. In today’s video, I will show you how to market, how to create emails for your business and get seen on google. This video is info-packed, so grab pen and paper and let’s get into these online marketing tips.
Timestamp of Each Step in the Video:
0:00 Welcome
0:59 How to build your email list
1:39 Add email subscriber pop up to your website
4:52 Add discount codes to your website
7:18 Create email automation to gain more sales
13:20 Create an abandoned cart email
17:25 Get seen on google (SEO)
18:50 Send your 1st email campaign
Begin building and marketing your boutique site here: https://www.wix.com/NatalehNicoleWix
Email marketing can have one of the highest ROIs of any marketing channel, if executed properly. Today we share 5 expert tips to help you improve your return on investment with email marketing!
1. Personalize Your Emails
Personalization in your emails can be a great tool to get better open rates. It will yield results differently based on your industry and customer base, and it’s totally worth testing to see if it makes a difference for your business. Putting a person’s name in the subject line of the email can be really effective for gaining their attention. Personalization can also extend to “what to buy next based on your past purchases” emails which can help turn opens into conversions.
2. Segment Your List
Segmenting an email subscriber list means taking the entire list and grouping the emails into common groups. Base the groups on previous purchases and the way each user interacts with the emails and navigates the website. Customers who touch certain categories should be grouped together for more target emails, and those who avoid certain categories should also be grouped together.
3. Optimize for Mobile First, (but Don’t Forget About Desktop)
These days, the majority of emails are opened on a mobile platform. With the current shift to many people working from home, though, we are seeing more desktop users than before. Optimizing emails should always focus on mobile devices first, but you shouldn’t neglect desktop optimization. The bottom line is, Emails should be able to look and function perfectly when they’re opened on any device.
4. There is No One Size Fits All for CTAs
Every email sent out to your subscriber list should contain a call to action, but the call to action should look different in different email types. Product promotion emails should have a call to action that is easy to identify, and housed at the top of the email. But with a newsletter the focus is on the content first, so the CTA should be less obvious and put near the bottom of the email. There are also automated emails to consider, such as “you left this in your cart, check out now!” emails which are entirely comprised of calls to action.
5. Invest in Your Graphics
Most companies aren’t putting an emphasis on quality graphics, which is an opportunity for you to shine. Make sure you spend the time and energy to make sure graphics are amazing because visuals are what draw people in and get them to spend time on your emails.
¿Quieres construir tu propia base de datos para lanzar campañas de email marketing? Hoy te contamos cómo hacerlo en este tutorial, así como las claves para hacer un formulario usando una plataforma como Doppler. Más sobre Email Marketing 👉 http://bit.ly/cybEmailMKT
0:00 Presentación
0:43 ¿Por qué necesitas crear una base de datos?
5:27 Acciones para hacer crecer tu base de datos
10:10 ¿Cómo nos puede ayudar Doppler?
12:25 Cómo empezar un formulario con Doppler
14:00 Cómo crear un formulario clásico
16:18 Cómo crear un formulario pop-up
19:16 Diferencias entre Simple Opt-in y Doble Opt-in
21:30 SEO y Analítica para formularios
22:48 Ejemplo de Formulario Clásico
24:18 Cómo publicar un formulario: Tipos de Distribución
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We have a rule that says “every 1$ you pay in email marketing, you earn at least 20$”
IN this video I will show you how this works by showing you a small case study where I sent a small email marketing campaign promoting one of my courses. The campaign cost me around 4$.
And in return, I earned 231$ in one day.
which means I made around 50$ for each 1$ I paid for this campaign.
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Si quieres aprender cómo hacer un email marketing efectivo para vender más y conectar a un nivel más profundo con tu comunidad, en este tutorial en español te doy 10 consejos que catapultarán tus resultados con tu estrategia de email marketing.
Es habitual escuchar que el email marketing ha dejado de ser efectivo, pero lo cierto es que es uno de los principales pilares dentro de cualquier estrategia de marketing digital y funciona.
Da igual si vendes productos o servicios, si te dedicas a la consultoría, si tienes una tienda de ecommerce o Shopify, o si vendes cursos… estos consejos son completamente aplicables a cualquier tipo de negocio.
En este video te muestro:
► Por qué el email marketing es mejor que las estrategias de marketing en Whatsapp o estrategias con chatbots
► Cómo conseguir una mayor apertura en tus emails
► El truco que hace que la gente haga click en los enlaces de tu correo
► Cómo conectar con las personas que leen tus emails
► La estrategia 80/20 para poder vender con el email marketing
► La importancia de segmentar a tus contactos cuando haces envíos
► La técnica que te asegura tener una lista de correo limpia y actualizada
► En definitiva, cómo hacer un email marketing experto
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En este video hablaremos de cómo hacer que nuestras campañas de email marketing sean rentables y nos hagan ganar más dinero incrementando nuestras ventas practicamente gratis. Tanto si tienes un ecommerce con shopify o una web con wordpress este video en español te será un muy buen curso de introducción para dar tus primeros pasos…
Active Campaign ➡ https://mbsy.co/activecampaign/44784623
Klaviyo ➡ https://apps.shopify.com/klaviyo-email-marketing?
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*Renuncia de Responsabilidad*
No soy un asesor financiero titulado, ni pretendo serlo. Cualquier consejo que doy a través de mi contenido es meramente una opinión basada en mi propia experiencia y búsqueda. No hay una garantía en conseguir los mismos resultados por el hecho de que hay bastantes variables que influyen en ello. Tómatelo todo como una opinión.
