ecommerce for beginners

Common email marketing problems. How to solve them?

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Do you have problems with email marketing? Maybe you are struggling with a low open rate? Or your emails always end up in spam folder? Don’t worry, I got you!
Watch this video to learn about the most common email marketing problems and how to fix them!

Videos I mentioned:
How iOS 15 Mail Privacy Protection will affect Email Marketing – https://www.youtube.com/watch?v=zmY0LK3Wu7Q
Best email subject line tips – 2022 – https://www.youtube.com/watch?v=rQ9v7huhYvg
How to clean your email list – https://www.youtube.com/watch?v=aV0Kjt9OVtU

Correction: 3:40 Here, I’m talking about from name, but we’re giving examples of from email addresses. Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft

๐ŸŽ Start on Klaviyo for free: https://bit.ly/3pPzRH0

๐Ÿš€ Useful materials
โ€ข Use our blueprints for your e-commerce email flows: http://flowmaster.vip
โ€ข Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

๐ŸŽฌ More videos on email marketing:
โ€ข Why you should start email marketing in 2023 โ†’ https://youtu.be/eBaWG4LDuaQ
โ€ข Email marketing trends 2023 โ†’ https://www.youtube.com/watch?v=V6t7xakZ3bY
โ€ข Email marketing secrets 2023. Whatโ€™s working now โ†’ https://youtu.be/m7uXVs1keqI

โ˜Ž๏ธ Stay connected:
โ€ข Luck & Co Agency: https://luckandco.agency
โ€ข Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

Timestamps:
00:00 Email marketing problems
00:45 Low open rate. How to make people open your emails
06:07 Low click rate
11:12 High unsubscribe rate
15:08 High spam complaint rate

#kaseyluck #emailmarketing

Email Marketing: The “Talking Things” Email (Email That Perfectly Marries Promotion & Content)

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I ended up interviewing Allan Ngo for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.

The cold email was so good that I had to invite him on to share some information about what he coined as the “Talking Things” email.

I’m so glad he reached out because he overdelivered in this episode.

The “Talking Things” email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).

Here’s the cold email he sent me:

“Hi Chase,

Recently discovered your podcast and got to listen to the episode โ€œHow Email & SMS Work Together With Chase Dimond & Bea Dohenyโ€. This episode is a real gem!

Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.

I shared this episode to my company team and weโ€™re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It’s really helpful and unique.

This all led me to your Instagram and I must say..Iโ€™m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shayโ€™s video than yours. She kinda reminds me of my daughter when she was still a baby.

With the golden nugget I’ve gotten from you, I would like to give back to you and your community. Recently, we’ve been exploring the possibility of collaborating with fellow email marketers and online businesses

Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.

We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.

Are you open to exploring something like this?

Best,
Allan”

I hope you enjoy this episode!

You can check out Allan’s website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase

You can subscribe to my free weekly ecommerce email marketing newsletter here: https://chasedimond.com/chase-email-newsletter

#ecommerce #email #marketing #emailmarketing #content #promotion #coldemail #ecom #shopify #sms #chasedimond #ecommercebusiness #allanngo #digitalsolopreneur