Watch this email marketing best practices video and learn from top 7 email campaigns of 2020 featuring Airbnb, Poncho, Boxycharm and others. Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Time-codes:
0:00 The Best Email Marketing Campaigns of 2020
0:25 AirBnb’s case study
1:21 Boxycharm’s case study
2:05 Charm Offensive’s case study
2:35 Charity: Water’s case study
3:10 Poncho’s case study
3:43 Email Monks’ case study
4:08 Growthhackers’ case study
Download NetHunt’s Guide on Follow Up Emails:
https://bit.ly/394xJmB
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Head to NetHunt’s blog for more email marketing trends & tips:
– 7 Best Email Marketing Campaigns of 2020 and Why They Were So Good https://bit.ly/3pidE29
– Hot or Not: Email Marketing Trends for 2021 https://bit.ly/393yP1U
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By the end of this video, you’ll have seen email marketing best practices in 2020 and what we can learn from them.
1.Airbnb
Weapon of Choice: Personalisation; drip marketing
Hospitality was one of the industries most affected by the coronavirus. Only thanks to AirBnB’s genuine interest in their clients’ customer journey they have managed to maintain a competitive advantage.
Specifically, they used drip campaigns and build-in feedback forms.
2. BoxyCharm: Maximum Engagement
Weapon of Choice: Pointers
Boxycharm needed a way to increase engagement with their typically long emails. So, they use visual cues to guide subscribers to the most important parts. Animated arrows lead to the ‘hottest’ offers and surprises, hopefully invoking curiosity in readers, nudging them towards the rest of the copy.
3. Jon Buchan’s Charm Offensive
Weapon of Choice: Laughs.
Charm Offensive’s secret is humour when composing copy to encourage engagement and sharing.
4. Charity: Water
Weapon of choice: Taking transactional emails further.
Email marketing isn’t just about sending promotional messages and upselling: people forget that It’s also about raising brand awareness.
Instead of outright telling people to donate, Charity: Water based their drip email marketing campaign around the journey an individual’s donation makes after being received by the charity.
5. Poncho
Weapon of Choice: Short and sweet; interactive elements.
An email marketing campaign doesn’t necessarily have to be some grandiose, intricate effort. Poncho’s campaign is proof that the simplest idea can generate top ROI.
It consists of daily custom weather forecast emails. Poncho uses animations, gifs, puns, and colourful images; all of which aligns perfectly with their brand persona.
6. EmailMonks
Weapon of Choice: Email marketing gamification
We’re all kids at heart. A lot of marketers have recognised this. No matter what age, we love playing games. EmailMonks have built an entire campaign around this love. A highly engaging series of emails livened up the mailing list of EmailMonks and attracted new subscribers to it.
7. GrowthHackers: A Social Perspective
Weapon of choice: Social awareness
GrowthHackers managed to stand out among the rabble of dozens of other email campaigns talking about the Oscars.
Get creative, keep it high quality and set your own trends!
Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
This is the best Email Marketing advice that no one ever talks about.
I learned this out the hard way recently and I wanted to share this email marketing tip and trick so you could learn the easy way.
So without further ado, check out this video on Email Marketing: The Best Email Marketing Tip That No One Has Ever Told You.
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.
Email Marketing Video TLDR: Get setup on a back up Email Service Provider (ESP).
If you’re in Ecommerce, my top recommended Email Marketing Platforms are (in no particular order):
– Klaviyo
– Drip
– Sendlane
– Omnisend
– Privy
If you have any email marketing questions or comments, please share them in the comment section below.
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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
With this email marketing hack you’re going to be able to put together a massive email swipe file.
One of the biggest challenges most email marketers have is coming with ideas to send to their list on a regular basis.
So what ends up happening is that marketers don’t send anything at all!
That will be detrimental to your sales. If your subscribers aren’t reading your emails, they’re reading somebody else’s.
That means somebody else might be making that sale instead of you.
With this email marketing hack you’ll never run out of ideas to send to your subscribers.
I do recommend injecting your own personality into these emails. DO NOT copy them word for word.
The more you start injecting your own personality into the emails the better.
Hopefully this email marketing hack helps you create a massive email swipe file so that you never run out of ideas and you can make a ton more sales online.
How to Make an Opt-In Form for Your Email Marketing✅Read about it here ➜ http://bit.ly/35ZWi0BGoDaddy
⏰TIMESTAMPS⏰
00:37 – Where do I put an opt-in email form?
00:56 – Should I buy an email list?
01:18 – How do I get people to join my email list?
02:04 – How do I keep my email subscribers happy?
While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that.
If you’re like most people, you started a website and/or blog to share information and make money while at it. However, to be able to make money with your blog or website, you need to get visitors to your site, send them offers to buy stuff, or at least keep in touch with them even when they aren’t visiting your site.
As business owners, marketers and consumers have become more content aware. The focus shifted from quantity to quality, bringing with it a focus on growing your email list. With the right people who want to hear from you and want to learn about your new offers, sales and news, learning how to make an opt-in form for your email marketing can be just the trick. Starting an email list is the best way to stay top of mind, and drive traffic to your website or blog to show off all that glorious content you’re creating.
When your audience visits your competitor’s websites, they might be greeted with at least one free offer when asked to supply their email address. So making your offer absolutely, totally irresistible isn’t an option, it’s a requirement if you want your email opt-in to actually grow your email list.
However, no one likes to be added to a list without their permission. It’s the fastest way to tick off potential readers and to get your address sent over to spamville, not to mention it’s illegal. Luckily, creating an enticing opt-in isn’t as difficult as it seems. There are a few things you must know before creating your free opt-in offer to ensure that it grows your email list successfully.
Eye-catching subject lines – Most people’s inboxes are more crowded than Walmart on Black Friday. With all that competition for attention, your emails need to have subject lines that jump out and entice the viewer to click and view. There are “Subject Line Tester” websites that will measure how effective a subject line is and if it is likely to be marked as spam or headed for the junk folder. Do some market research to see what works best for your content.
Content that matters to your fans – If your subscribers stop caring about what you’re writing, you’ve lost them. For instance, if they signed up to receive content about dessert and you start sending them emails about chicken.
Subscriber exclusives – Let your subscribers know you think they’re special by giving them exclusive freebies like eBooks, webinars, audio seminars or reports. What better way to keep loyal fans happy than to give them things that the common website visitor can’t get?
Don’t email them every day! – Nothing is more annoying than getting too many emails from one person. If you fear you are sending too many or too few emails, conduct a survey with your subscribers to get their input. You can also give them opt-in options for frequency and content specifics.
Starting an email list might take a little time and effort, but it’s totally worth it if you’re serious about your business. When you start to gain loyal fans who really want to receive your emails because your content adds value to their lives, well, that’s an exciting thing indeed. Later, you can use all those emails to send truth bombs, knowledge nuggets and, once in a while, special offers that may make you some bank.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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Watch other videos: https://bit.ly/30nBpJ8
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Email Marketing Best Practices to Grow Your Business. Start here ➜ http://bit.ly/2Jhc2CqGoDaddy
Since you’re watching this video on email marketing, it’s probably safe to assume that you already see some value in email marketing for your business.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Nealey work through a few points about email and why marketing and email go together well.
Let’s get started!
———-
00:37 – How to build a contact list
02:05 – How to create emails (demo)
05:37 – How to know if it’s working
06:02 – Check open rates
06:43 – Email marketing best practices
Email is a part of our lives. A very big part. And if you run a business, email marketing can play a vital role in your success. If you can follow those main steps, you are well on your way to effectively marketing your business using email.
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See other videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunKOyQRezdH2fm32g3vXI2k
Subscribe on YouTube: https://www.youtube.com/user/godaddy?sub_confirmation=1
Want more email marketing training, so you can better communicate with your prospects and customers? Take the full HubSpot Academy Email Marketing Certification, FREE: http://bit.ly/2w85G21
10 Quick Email Marketing Tips:
1. Email is a privilege, not a right
2. Make your emails personal
3. Patience is key
4. Test one element at a time
5. Don’t purchase email lists
6. Use segmentation when sending email
7. Email deliverability is not a bad thing
8. Content + audience + timing = success
9. Keep your subject lines short and sweet
10. Be human and helpful
Want more content on email marketing? Check out this post: https://blog.hubspot.com/marketing/email-marketing-guide
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Find out the Email Marketing Trends you’ll be seeing in 2021 in our video roundup.
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What would you say if I asked you for a dollar and promised I’d give you 42 dollars back?
Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW?
Because the latest studies show that for every dollar you spend on email marketing…
You’re likely to get anywhere from $35-50 back!
That’s a HUGE return, and it’s why email marketing is still my absolute favorite way of building any small business in 2021.
No doubt about it—email may not be as “hip” as Instagram or TikTok, but it’s still the #1 most profitable marketing channel around.
That’s why, in this video, I want to teach you all of my best secrets, tips, and strategies.
You’ll learn how to get emails opened. How to get them read. AND how to turn email marketing into actual revenue.
As a result, you’ll be able to build a bigger, more engaged email list.
One that you’ll have a direct line to WHENEVER you need it, so you can send whatever message you choose to any or all of them.
Watch now to start upping your email marketing game today.
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