email analytics

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

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This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

Email marketing analytics tools | Email marketing templates

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Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don’t want to start from scratch and build out an email wireframe with custom coding from the ground up. Email marketing templates provide a general framework to start from, while still allowing for vast personalization of color, photos, text sizing, branding, and fonts–often times via simple drag and drop features within an email builder.

Example
There are many email marketing templates that serve a variety of different marketing purposes, such as newsletters, deals, surveys, events, and announcements. Campaign Monitor has a gallery of pre-designed, mobile-optimized email marketing templates that can be customized to fit company branding.
Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions. Such analytics helps email marketers to draw valuable insights and optimize and strategize email campaigns for better performance.

What Are Marketing Analytics Tools? Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Marketing analysts can track a multitude of metrics such as ROAS, ROMI, CPL, CPC, deal with attribution modeling, and aggregate marketing data from different channels.

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Tutorial: Email Marketing Analytics (Advanced Guide)

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This tutorial will help you understand advanced email marketing. I’ll cover how you should segment emails and increase your open rate, what metrics you should investigate and ultimately how you’ll increase engagement and thereby conversions (and more!)

Many marketers neglect the importance of their email marketing analytics and don’t have a sufficient knowledge about their subscribers, which results in impersonal marketing campaigns. They don’t have a clue about what their subscribers like and what they want to read about.
They send the same emails to every subscriber on the list and ends up with mediocre results.

If you are an email marketer who wants to become the best marketer you can be, then you should listen to some of the advice I give in this video.

I touch upon terms such as click-through rate, click-to-open rate, the power of written and visual content, demographic segmentation and engagement and conversion with lifecycle marketing.

With email marketing analytics, you can analyze your current data and learn about your subscribers’ preferences.

If you want to go more in-depth with email marketing analytics you can read our blog post here:

How to Get in the Head of Your Target Market with Advanced Email Marketing Analytics

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