Email marketing is a KEY component of your digital strategy.
But what is email marketing in the first place?
When I talk to people, most do not fully understand what email marketing means in this day and age.
And sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore.
But I have to tell you – they’re wrong.
In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000.00 in revenue for their eCommerce store.
For another business, we set-up an email drip campaign that resulted in over $12,000.00 in revenue.
Today, I’m going to clearly define what is email marketing, go over why it is important, where it fits in your overall digital strategy, and discuss the BIGGEST mistakes I see people make. I’ll also throw-in my favorite email marketing platform right now to use for small business marketing.
Okay. So What is Email Marketing?
Email marketing is the process of sending emails to promote your business. These emails are typically sent to prospects to help convince them to buy your products and services. Or, they are sent to existing customers to encourage repeat purchases.
Either way, there is an art to using email marketing, and when used correctly, it can help you grow your business.
Is Email Marketing Dead?
Not at all. 91% of people check their email daily and 72% of consumers actually enjoy receiving emails from brands they subscribe to.
How can Email Marketing help my business?
Email marketing can dramatically lower your advertising and customer acquisition costs. And, it can help you automate and speed up your sales cycle.
My Top Tip for success? Prioritize value creation, grow an authentic email list, send emails frequently, automate anything and everything, and choose a solid email marketing platform that can help you accomplish your marketing goals.
Links
Active Campaign: https://www.activecampaign.com/?_r=X6Q1XB87
Blog: https://www.lyfemarketing.com/blog/what-is-email-marketing/
Calculate your marketing budget: https://www.lyfemarketing.com/calculate-your-marketing-budget/
Video Outline:
Intro: (0:00)
What You’re Missing Out On: (1:20)
What is Email Marketing: (3:00)
What are Email Drips: (4:30)
Is Email Marketing Dead?: (6:40)
Top Benefits of Email Marketing: (8:10)
Top Tips for Successful Email Marketing: (10:38)
My Favorite Email Platform for SMBs: (13:41)
Conclusion: (14:18)
// LYFE Marketing
We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-usOur company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years.
