Need an Email Marketing Strategy for Beginners? Today I’m sharing how to list build, how to set up your email automation, how to use ConvertKit (tutorial style), and I’m sharing my email copywriting skills to write your welcome series emails! I hope this video helps you get started with email marketing this year!
Email Marketing Strategy for Beginners! List building, Email Automation, ConvertKit, & Copywriting
//LINKS MENTIONED IN VIDEO:
▷ FREE ETSY SUCCESS TRAINING https://www.alissarose.co/mmafreetraining
▷ CONVERTKIT [FREE TRIAL]: https://app.convertkit.com/users/signup?plan=free-limited&lmref=mjG9Lg
▷VIDEO ABOUT FREEBIES: https://youtu.be/TGYoiGT7xGs
Video URL: https://www.youtube.com/watch?v=Oz0zmCdd7PY
*Disclaimer* Alissa is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
When it comes to email marketing automation, there is a lot to know. First, you need to determine your goal. Next, you need to map it out. Finally, you need to execute. Once it is running, you have to review and refine.
Email marketing automation can be incredibly powerful. It can also really hurt your business any annoy people if done incorrectly.
One of the most important parts about email marketing automation, is making sure you watch your drop offs, sign ups, open rates, click throughs and other important metrics. With email automation, it is not as “set it and forget it” as people hope. Sure, you can let it sit there. But if you put in the time, you will see better results.
If you have questions about email marketing automation ask or comment below. Good luck with your email marketing automation.
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WATCH VIDEO
Email marketing is a KEY component of your digital strategy.
But what is email marketing in the first place?
When I talk to people, most do not fully understand what email marketing means in this day and age.
And sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore.
But I have to tell you – they’re wrong.
In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000.00 in revenue for their eCommerce store.
For another business, we set-up an email drip campaign that resulted in over $12,000.00 in revenue.
Today, I’m going to clearly define what is email marketing, go over why it is important, where it fits in your overall digital strategy, and discuss the BIGGEST mistakes I see people make. I’ll also throw-in my favorite email marketing platform right now to use for small business marketing.
Okay. So What is Email Marketing?
Email marketing is the process of sending emails to promote your business. These emails are typically sent to prospects to help convince them to buy your products and services. Or, they are sent to existing customers to encourage repeat purchases.
Either way, there is an art to using email marketing, and when used correctly, it can help you grow your business.
Is Email Marketing Dead?
Not at all. 91% of people check their email daily and 72% of consumers actually enjoy receiving emails from brands they subscribe to.
How can Email Marketing help my business?
Email marketing can dramatically lower your advertising and customer acquisition costs. And, it can help you automate and speed up your sales cycle.
My Top Tip for success? Prioritize value creation, grow an authentic email list, send emails frequently, automate anything and everything, and choose a solid email marketing platform that can help you accomplish your marketing goals.
Links
Active Campaign: https://www.activecampaign.com/?_r=X6Q1XB87
Calculate your marketing budget: https://www.lyfemarketing.com/calculate-your-marketing-budget/
Video Outline:
Intro: (0:00)
What You’re Missing Out On: (1:20)
What is Email Marketing: (3:00)
What are Email Drips: (4:30)
Is Email Marketing Dead?: (6:40)
Top Benefits of Email Marketing: (8:10)
Top Tips for Successful Email Marketing: (10:38)
My Favorite Email Platform for SMBs: (13:41)
Conclusion: (14:18)
// LYFE Marketing
We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-usOur company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years.
Learn how to plan an effective email marketing strategy: http://bit.ly/2kbnB2V
Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.
As you think about what you hope to achieve through email marketing, it will be helpful to ask yourself:
How do you want your emails to help your business?
Do you want to increase sales for your product?
Do you want to build relationships with subscribers?
Who is the ideal subscriber for your email list?
How will it fit with your overall marketing strategy?
While these goals may change or evolve over time, it’s important to consider the purpose of your emails and set goals that are both measurable and attainable.
For those just starting out with email marketing, you might want to focus your goal on growing subscribers.
In this case, your goal might look like the following: I plan to collect 500 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign ups.
By including a numeric value, a due date and a general idea of how you plan on meeting that number, you’ll have a clear target to work towards. It can even provide guidance for executing tactics that’ll help you achieve your end goal.
As you plan your tactics, also consider the target audience you hope to reach. For example, a fitness trainer with a focus on health and wellness might target people who are just getting started with exercising and changing their diet.
Understanding your ideal customers will help you determine the best ways to connect and communicate with them.
Take Action! Take 15 minutes to answer the questions above and identify goals for your email marketing strategy. To help you craft a more thorough plan, download the free bonus resources, which includes an email marketing goal setting template!
Start your free 30-day trial today: https://bit.ly/2Lkvmzu
Building a mailing list can be daunting, especially when you have to manage automation. Well, let me show you step-by-step how with MailerLite’s free account.
Learn how to link your MailerLite account to an online form built with Brizy Page Builder, create an autoresponder and then expand that into a more comprehensive workflow with a range of cool features to build truly intelligent email lists with MailerLite Automation.
Take your WordPress website and skills to the next level!
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