How do you personalize outgoing emails? With list segmentation, it’s simple to create targeted email marketing campaigns again and again. In this video, we’ll show you how Campaign Monitor makes hyper-targeted segmentation easy.
There’s a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing. Create and deliver eye-catching emails that drive real business results with our easy-to-use design, personalization, and automation tools. It’s never been easier to make an impact with email marketing. Try Campaign Monitor for free today.
To learn more about email marketing, visit some of our popular resources:
Other examples and more information about email design: https://designmodo.com/email-design/
Email builder: https://designmodo.com/postcards/
Email Design Trends for 2021: https://designmodo.com/email-design-trends-2021/
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Hey guys – Jack here from Designmodo – it’s great to be here today to discuss Email Design with you.
We all know it’s the age of scanning and scrolling. Everyone receives such a staggering amount of information every day online. And you can’t expect your audience – no matter how engaged they are with your brand – to read every single word you say in your emails.
So how do you stand out from the crowd – one way is with a slick custom email design.
With various stylistic solutions, it’s possible to transform regular scanning into an intelligent scanning and bring home the right message. You can play with the reading flow and create a path to feed the audience with information vital for your campaign to thrive.
That’s not all; there are some other good reasons why email design matters.
It can advocate brand identity.
It can engage the audience with your brand.
It can resonate with your target audience.
It can capture the audience’s attention and leave a lasting impression, turning your users towards your desired call to action with marketing strategies.
Each email campaign requires its type of email design. For example, if you want to send a personal letter from the CEO, you can use plain text email; however, if you’re going to promote best-selling products, you certainly can’t do that without rich HTML email.
Let’s consider three common types of email designs along so you can decide which fits your strategy best.
Plain Text
Rich HTML Email Design
Interactive Email Design
First, Plain Text. Which doesn’t need any introduction – usually only used for personal messaging as it lacks that ‘wow’ factor that can help you really spark your audience’s attention.
Rich HTML email design looks exactly like a mini landing page. It has a unique structure, images, coloring, beautiful typography, and other extravaganzas – and is made with HTML and CSS. This is a sticking point for many as you do need some design and coding skills unless you’re willing to pay for a drag-and-drop alternative.
Finally, interactive email design is a relatively new kid on the block. It implies the utilization of real JavaScript-based interactive details. Though the majority of email readers do not support JavaScript – it is increasingly impressive and engaging. Unlike other types, it has an influential wow factor that can win over any crowd. Along with AMP emails, it dares to become our new future.
Email design can be broken into several key elements that form the pleasant aesthetics and an enjoyable user experience. Each of these elements plays an important role in a show.
First things first – always remember to avoid big walls of text. Break them into small chunks, with headings of various levels and always consistent alignment. You can even add visuals such as images, icons, emojis and videos to support the statement as well as make the reading experience pleasant and memorable.
Next, a well-thought-out structure ensures a solid foundation for all marketing tricks that you want to pull. Without it, your email design will fail. Therefore, be ready to spend some time on it, separate logical divisions of the layout visually. Even though designing emails differs from web design, nevertheless, they still have many things in common. Keep to a best-practice 600px width layout and all other guidelines around white space, visuals, layouts which you can quickly find online – and you’ll thank yourself later!
You can easily benefit from color psychology in email design. Depending on the customer’s gender and age, current situation, tone, and value of your brand, you may benefit from one or another type of color palette.
On top of this we’ve recently seen AMP rising to power though unfortunately, this is a space we have to keep an eye on for now, as support for AMP emails is poor, it simply just does not work in every inbox.
Now that we’ve covered the main types, features and trends in email design – accessibility is of enormous importance, so consider these simple tips to make your digital newsletter inclusive.
Create an optimal contrast. According to specifications, your email design should comply with level AA standards. It means that the contrast ratio should be at least 4.5:1.
Predictably, the first way to create email design is to do everything by yourself. Much like with the website, you need to create a wireframe, draw the design in Photoshop or Sketch, and code it with HTML and CSS.
Email design plays a crucial role in the success of your campaign. It is not just a simple poster-like solution with an offer; it is much more than that. It should echo with your brand, unobtrusively accommodate marketing tricks, bring value, and resonate with the audience.
Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A https://litmus.com/blog/best-practices-for-email-marketing-during-a-crisis-webinar-recording-qa
Email Snarketing
What we owe each other: Marketing during the unthinkable http://bit.ly/2IVT6ZG
Really Good Emails Emergency Email Examples http://bit.ly/2TWMSid
How to be a human marketer in a pandemic like COVID19 https://reallygoodemails.com/blog/how-to-be-a-human-marketer-in-a-pandemic-like-covid19/
Video transcription https://reallygoodemails.com/blog/feedback-friday-best-practices-for-email-marketing-during-a-crisis/
Have any additional questions? Please leave them in the comments.
The old adage of making lemonade out of life’s lemons doesn’t work if you don’t have the right ingredients on hand. And it probably won’t taste good if the lemons are especially old, moldy, and covered in COVID.
In this week’s Feedback Friday, we join Litmus and Email Snarketing to talk about what you can do in a crisis and the importance of having a plan in “times of uncertainty”.
🍿 Feedback Friday: A video series to explain the hurdles that good emails should overcome to be really good.
Blog https://explore.reallygoodemails.com/
Newsletter https://reallygoodemails.com/newsletter/
Podcast https://reallygoodemails.com/podcast/
Twitter https://twitter.com/reallygoodemail
Really Good Emails Tees https://cottonbureau.com/people/really-good-emails
If you want people to open your emails, you need to pay attention to your email newsletter design. Good design is key to enticing readers to scroll through your entire email, and better yet, click to your website. And Visme is the perfect start for creating email designs that your audience loves: https://www.visme.co
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If you’re currently experiencing poor email marketing results, the first thing you need to do is take a look back at your most recent emails. How do they look?
Then compare your emails to some of the best brand emails you’ve ever gotten. Do they compare? If the answer is no, then it’s likely other emails are stealing your audience’s attention, even if they aren’t even direct competitors.
You want to stand out in your audience’s inbox as a must-read email newsletter. The best way to do that is by placing an emphasis on your email newsletter design.
In this video, Mike Ploger dives into 12 email newsletter design tips that will help to boost your company’s email marketing results.
By implementing these, you’ll see an uptick in opens and clicks and a decrease in unsubscribes. Just a few of the newsletter design tips you’ll hear in this video are:
– Design for mobile devices – more than half of all email users read email on their smartphones
– Keep your text short, sweet and to the point – no one wants a wall of text in their inbox
– Create visual hierarchy within your design – make headers larger than body copy
– Simplify your font choice – make sure it’s easy to read and never, ever use Comic Sans
And more!
Quality email newsletter design isn’t an impossible task. And if you get started with a design software like Visme that includes tons of beautiful email templates (Check them out here: https://www.visme.co/templates/graphics-for-websites/email-header/), your email newsletter design will be both easy and efficient!
To learn even more about email newsletter design tips, check out our full blog post on the subject: https://visme.co/blog/newsletter-design/
Also, check out our blog post on color psychology that Mike mentioned in tip #7 to learn more about choosing the right colors for your email newsletter: https://visme.co/blog/color-psychology-in-marketing-the-ultimate-guide/
Let’s Grow Your Email Marketing: https://www.marketing360.com/email-marketing-automation/?ref=yt-desc-tywiItt0J68
Email marketing is a great way to increase your revenue per customer and drive more sales at a very low cost. Problem is, sometimes it’s hard to come up with ideas on how to best use email! So in this video we break down 13 different email designs and the goals behind them.
**Email designs in this video designed by Marketing 360 using the Marketing 360 platform
Let’s start by looking at some eCommerce examples…
1 – Newsletter sign up confirmation or abandoned cart follow up email with coupon code (https://m360.us/06fbe)
2 – Customer upsell email design (https://m360.us/0d9d)
3 – Current customer subscription sign up email design (https://m360.us/997ee)
4 – Customer loyalty reward email design 1 (Thank You Gift) (https://m360.us/8efb)
5 – Customer loyalty reward email design 2 (Special Deal) (https://m360.us/e60a)
Let’s look at some local business examples…
6 – Free trial sign up thank you email design (https://m360.us/9d57)
7 – Free trial follow up email design (https://m360.us/e6a79)
8 – Service business process email design (what you can expect from them) (https://m360.us/fbe3)
9 – Special event or food truck email design (https://m360.us/39d8)
Great for any business…
10 – Website form auto response email design (with coupon or offer) (https://m360.us/d7bd4)
11 – “Donate with purchase” email design (https://m360.us/524e)
12 – Review / feedback request email design 1 (https://m360.us/e054)
13 – Review / feedback request email design 1 (https://m360.us/ea85)
If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor!
