email marketing 101

5 Reasons Why You Should Have Your Own Email Marketing System??

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In this video, I want to share with you 5 reasons why you should think about having your own Email Marketing system as a professional email marketer in order to get the best delivery and inbox rates.

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Email Marketing for Beginners (Get Started in 7 Steps)

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Are you using email marketing to grow your business? In this email marketing for beginners video, I’ll walk you through step by step how to get started building an email list and how to use email to generate more sales on autopilot.

Sign up to ConvertKit’s free plan (affiliate link)
http://thefigco.com/convertkit

Here’s how to create a landing page with ConvertKit
https://youtu.be/L-9kmQg_b6A (video)

Email marketing playlist

Start building your personal brand:
https://guia.thefigco.com/start-building-your-personal-brand

Build a website in Squarespace (free video course)
https://courses.thefigco.com/p/build-your-own-website

Leadpages, the software we use for our landing pages, pop-ups and announcement bars (affiliate link)
https://www.thefigco.com/leadpages

Here are the 7 steps covered in this video:

Step 1: Choose an email marketing software. There are lots of options here. The most well known is Mailchimp, especially for beginners. For me, Mailchimp is very difficult to use, especially for a beginner. We recommend using ConvertKit because it’s super user friendly and of your ability to segment your audience and send automated email sequences. ConvertKit now has a free plan that allows you to send emails to up to 500 subscribers and have access to unlimited forms and landing pages.

Step 2: Create something to give away / choose an offer. Decide what to give away to get people to sign up for your email list. Here are 5 formats for giving away free information:
1: Host a Webinar.
2: Create a free video course or training.
3. Create a free email course. This is a course delivered via an automated email sequence.
4: Create a guide or eBook.
5. Create a checklist.
Step 3: Start getting sign-ups. Decide where to get sign-ups for your offers:
There are 4 main places to get sign-ups for your email list.
1. Forms on your website – These can be placed on your home page, in the footer of all pages on your website, or embedded within content such as blog posts.
2. Landing pages – Landing pages are one-page websites that focus on a specific offer.
3. Pop-ups – an offer that pops up while viewing a website asking you to sign up with your email and either receive free information or a discount on the product or service.
4. Announcement bars – the bar at the top or bottom of a website announcing a particular offer. It will either ask you to sign up to receive an offer or will direct you to a specific page of their website.

Step 4: Generate traffic. How are you going to get people to your offer?
1. YouTube
2. Social media
3. Ads
4. SEO
Pocasts

Step 5: Segment your audience. It’s important to create segments so you can send emails to the people most interested in a particular offer.

Step 6: Broadcast messages. What information of value would you send to the audience on a periodic basis? Send out an email newsletter on a weekly, bi-weekly, or monthly basis with helpful information.

Step 7: Create automated email sequences. Email marketing automation is a more advanced step but one of the most valuable. By sending out a series of automated messages over time you can provide value to an email subscriber over time, build trust, and slowly sell to them in an automated way.

Email Marketing 2020: What is Email Marketing? (Tutorial)

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If you’re trying to answer the question “What is email marketing?” then this is the video for you. Get this exact walkthrough and ALL the resources and tips mentioned in this email marketing tutorial, for free. Click here: https://www.clickminded.com/what-is-email-marketing/

There are a bunch of reasons why you would want to understand this. The first, is obviously to create your own email marketing strategy. If you’re just getting into digital marketing, or if you understand a little bit, but you might be missing a few pieces here and there, this tutorial should help.

Email marketing is a tool that allows us to do two things:

1.) Provide value to users in the form of content;

2.) Direct users through each step of the customer journey or the sales funnel when they get stuck.

Digital marketers use email marketing campaigns for these two main reasons.

As I’ve grown my business more and more, I’ve come to the realization that email marketing is incredibly important, and arguably the most underrated digital marketing channel out there.

Ready to go? Then watch today’s email marketing 101 video!

Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/what-is-email-marketing/