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Watch this email marketing best practices video and learn from top 7 email campaigns of 2020 featuring Airbnb, Poncho, Boxycharm and others. Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Time-codes:
0:00 The Best Email Marketing Campaigns of 2020
0:25 AirBnb’s case study
1:21 Boxycharm’s case study
2:05 Charm Offensive’s case study
2:35 Charity: Water’s case study
3:10 Poncho’s case study
3:43 Email Monks’ case study
4:08 Growthhackers’ case study
Download NetHunt’s Guide on Follow Up Emails:
https://bit.ly/394xJmB
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Head to NetHunt’s blog for more email marketing trends & tips:
– 7 Best Email Marketing Campaigns of 2020 and Why They Were So Good https://bit.ly/3pidE29
– Hot or Not: Email Marketing Trends for 2021 https://bit.ly/393yP1U
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By the end of this video, you’ll have seen email marketing best practices in 2020 and what we can learn from them.
1.Airbnb
Weapon of Choice: Personalisation; drip marketing
Hospitality was one of the industries most affected by the coronavirus. Only thanks to AirBnB’s genuine interest in their clients’ customer journey they have managed to maintain a competitive advantage.
Specifically, they used drip campaigns and build-in feedback forms.
2. BoxyCharm: Maximum Engagement
Weapon of Choice: Pointers
Boxycharm needed a way to increase engagement with their typically long emails. So, they use visual cues to guide subscribers to the most important parts. Animated arrows lead to the ‘hottest’ offers and surprises, hopefully invoking curiosity in readers, nudging them towards the rest of the copy.
3. Jon Buchan’s Charm Offensive
Weapon of Choice: Laughs.
Charm Offensive’s secret is humour when composing copy to encourage engagement and sharing.
4. Charity: Water
Weapon of choice: Taking transactional emails further.
Email marketing isn’t just about sending promotional messages and upselling: people forget that It’s also about raising brand awareness.
Instead of outright telling people to donate, Charity: Water based their drip email marketing campaign around the journey an individual’s donation makes after being received by the charity.
5. Poncho
Weapon of Choice: Short and sweet; interactive elements.
An email marketing campaign doesn’t necessarily have to be some grandiose, intricate effort. Poncho’s campaign is proof that the simplest idea can generate top ROI.
It consists of daily custom weather forecast emails. Poncho uses animations, gifs, puns, and colourful images; all of which aligns perfectly with their brand persona.
6. EmailMonks
Weapon of Choice: Email marketing gamification
We’re all kids at heart. A lot of marketers have recognised this. No matter what age, we love playing games. EmailMonks have built an entire campaign around this love. A highly engaging series of emails livened up the mailing list of EmailMonks and attracted new subscribers to it.
7. GrowthHackers: A Social Perspective
Weapon of choice: Social awareness
GrowthHackers managed to stand out among the rabble of dozens of other email campaigns talking about the Oscars.
Get creative, keep it high quality and set your own trends!
Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Email Marketing can help any business connect with customers. In this video, we’ll share secrets that will get customers excited to receive your email.
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Tech commentators love to declare—with seemingly great confidence—that email is on its last legs. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.”
In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has seen consistently healthy growth in global users with no signs of slowing down.
Whether you’re just getting started with an email marketing strategy or dreaming up your next big campaign, our video reveals what email marketing tips work best and how to make the most of every broadcast.
Here is what we’ll cover in this video:
00:00 Introduction
01:11 Building Relationships
03:15 The Science of Segmentation
08:01 Yummy Emails
12:38 Polish Your Process
This is the best email marketing strategy for beginners. Take your email list from 0 to 5,000 using this simple little proven strategy for growth and sales. Follow this step-by-step email marketing guide to attract more subscribers and convert more customers.
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Recommended Videos:
Build Your First Funnel: https://youtu.be/gSqMscNwACY
Copywriting: The Perfect Landing Page: https://youtu.be/A3g-DTCDK18
List Growth: Best Lead Magnet Ideas: https://youtu.be/rKNlrhvZhOc
If you own a business and you need help with your email marketing strategy plan then you’ve landed on the right video. Create a simple, effective email marketing strategy plan that is as flexible as you need it to be to market your business with email. Because digital marketing doesn’t only have to be in your social media platforms – email marketing also exists!
In this video of email marketing for beginners, you are going to get a complete breakdown of the proven email marketing strategies for entrepreneurs and small businesses owners. Write emails to sell – this one way of marketing your online business and capture the attention of your potential customer. Likewise, in your email marketing campaign ideas, don’t only focus on your business but also pay attention to your customers – what do they want? Because as they say, the customer is always right.
Additionally, in digital marketing trends, email marketing has become one of the most used channels to market products/services. Because let’s face it, who doesn’t have an email address? Almost everybody does, and not all those who have emails have social media accounts. So, if you weigh these two – email marketing campaign have more reach than social media marketing.
You will also learn in this video a simple done for you 7-step email marketing strategy plan that you can copy for yourself to make sure your emails actually get opened. More importantly to you – to actually drive sales and grow your business. This email marketing strategy also includes how to build an email list.
Now, the first step in this email marketing step by step guide is Attract – how to get people in your email list. This is done by offering them something in value like a lead magnet in exchange for their contact information. The second step in this email marketing tips and tricks is Segment. Here, you use groups and/or tags to organize your list based on current interests.
After having an idea of what your customers are interested in, the Rapport building sequence steps in where you build a rapport and make a paid offer. However, most people don’t actually buy the first time and that’s when the next stage comes in – Engage. This is where the majority of your email subscribers will be. In this stage, you are going to use contents, stories, and videos to keep subscribers engaged. The next step is Promote – make an offer to your customers! The second to the last step is Scrub. This is where you stop sending emails to those who have not actually opened them. Finally, the last step in this email marketing tutorial is Repeat. In this last stage, you build more landing pages and write more email engagement.
If your goal is to engage your customers and make your email list profitable, then this video is a great tutorial to start with. This email marketing for beginners to increase sales will boost further your strategy.
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This is the best Email Marketing advice that no one ever talks about.
I learned this out the hard way recently and I wanted to share this email marketing tip and trick so you could learn the easy way.
So without further ado, check out this video on Email Marketing: The Best Email Marketing Tip That No One Has Ever Told You.
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.
Email Marketing Video TLDR: Get setup on a back up Email Service Provider (ESP).
If you’re in Ecommerce, my top recommended Email Marketing Platforms are (in no particular order):
– Klaviyo
– Drip
– Sendlane
– Omnisend
– Privy
If you have any email marketing questions or comments, please share them in the comment section below.
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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Email marketing is an incredibly effective way to reach your customers, sell more products, drive more traffic, and increase brand awareness. Once you build an engaged list of your buyers, you can sell to them again and again at nearly 0 cost. If you haven’t built a list yet, then it’s high time you did that. That’s the most important thing you can do for your business today.
This course, built by professional email marketers, will show you everything you need to create the correct email marketing strategy for your business. From setting up forms, creating lead magnets, tricks to grow your engagement, sales techniques, inboxing techniques, email marketing good practices; you’ll find everything.
In this course, you will learn how email marketing works and how to build and use your email marketing list to grow your business presence online.
This is the most detailed email marketing course online.
Chapters
00:00:00 Introduction
00:00:02 What is Email Marketing & why is it important?
00:03:11 What is optin marketing?
00:07:05 What are lists & subscribers?
00:11:03 What’s an optin form?
00:15:38 What are autoresponders?
00:20:34 Laws & regulations you must know (GDPR, PECR, CANSPAM)
00:28:57 All about autoresponders
00:35:18 A quick review of Getresponse
00:44:09 All about SMTP services
00:48:10 A quick review of Sendgrid
00:52:12 A quick review of Mailgun
00:53:43 MailEngine your captive autoresponder
01:00:24 Using JeetOptin to build your list free
01:05:54 Create a squeeze page
01:09:19 Incentivize your subscriber (Give away ebooks, etc)
01:13:15 How to find products to give away
01:16:20 How to set up a good welcome email
01:20:25 Single optin vs double optin
01:27:00 Using Mobiflux Content locker to grow your list
01:31:49 Social media traffic
01:35:50 Content traffic
01:39:58 YouTube Traffic
01:45:03 What are solo ads and using them
01:50:52 Using Google Leadgen Ads
01:53:58 Using Facebook Leadgen ads
01:58:02 Writing great headlines
02:12:05 Writing compelling emails
02:15:40 Call to actions
02:19:54 Provide value before you sell
02:23:59 Segment your list based on Interest
02:29:00 Setting up DKIM & SPF on your domain
02:32:39 Avoid using Spammy words
02:36:45 Personalize your emails
02:39:03 Segment your lists
02:42:25 Use Surveys to improve engagement
02:45:22 Split testing Emails
02:48:45 What is a mail sequence
02:52:03 How to create an effective mail sequence
03:03:37 Personalize your emails to get more opens
03:10:16 Maintain High Open rates to Inbox
03:13:06 Clean your email lists Frequently
03:15:56 Check your email for spammy words using Imertools
03:17:46 Avoid spam traps
03:20:33 Avoiding Gmail Promotion & Spam tab
6 Email Marketing Strategies For Online Coaches | Email Marketing Tips// Looking for some email marketing strategies to turn your audience into clients & students? Email marketing is one of the best ways to build genuine relationships with your email subs. BUT there are some email marketing best practices that you need to know about first!
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Hey Coach! In this video Kellyanne Zielinski from Self Leadership Global is coaching coaches on email marketing for beginners to help you learn how to start a coaching business the successful way from the start! So if you’re in the online coaching world you already know that email marketing is a must have skill that will take your online coaching business to the next level. It will give you the tips you need as an online coach to effectively communicate with your audience and become the solutions to their problems!
*NOTE* Know that this description may contain affiliate links to help you easily find the tools, products, programs, and/or services mentioned in the video. Self Leadership Global may earn minimal sums by recommending and sharing links for various helpful tools, products, services, and programs. When the viewer uses the links provided the minimal commission we receive is of no cost to you and is greatly appreciated because it supports the channel! In saying that, the viewer is in no way obligated to use the provided links. Thank you for your ongoing support!
*** Self Leadership Global provides resources for educational purposes only. In saying that, results may vary. Self Leadership Global encourages viewers to do their homework before taking any financial action on the resources recommended or before purchasing any of Self Leadership Global’s products, programs, or services.
Getting started with email marketing is easier than you may think, especially after watching this video.
Email queen Emily will give you the rundown on what it takes to craft a successful email marketing strategy.
She’ll go over how to choose the best email marketing platform (including what features you should look for in a platform), how to build an email list, and some tips for actually creating your emails.
The first step of email marketing for beginners is to figure out which platform you’ll use to send your emails. There are tons of email platforms out there, all with their pros and cons. A few things you should look for in an email marketing platform are:
–The cost
–Testing capabilities
–Automation features
–Result monitoring capabilities
We have our very own email marketing platform here at WebFX. Our MyEmailFX software can help set you up for success with your campaigns. Learn more on our website: https://www.webfx.com/email-marketing-software.html
Once you’ve decided on the best email marketing software, you’ll need an audience for your emails. You can grow your email subscribers in a number of ways, but probably the simplest way is to add a form to your website.
Don’t worry. Emily will cover more about email list building in the video.
Your subscribers need content. The type of emails you create depends on your goals (like increasing traffic or boosting sales). Two things we definitely recommend are segmenting your emails to better target subscribers and making your content easy to read across devices. Not everyone reads your emails on their laptops. Think mobile.
After your emails have been sent, you should keep an eye on key metrics to see if your campaign is successful. Some of these metrics include:
–Open rates
–Click rates
–Bounces
Again, Emily will go in-depth on all of these topics in the video, so take a few minutes to watch.
Want to skip around? Here’s an overview of the video sections:
Email marketing effectiveness // 00:00:00
Email marketing steps // 00:00:44
–1. Pick an email platform that works for you // 00:00:51
–2. Focus on building your email list // 00:01:33
–3. Create your emails // 00:02:52
6 email marketing tips for beginners // 00:04:09
–1. Segment and personalize // 00:04:15
–2. Make emails easy to read // 00:04:30
–3. Add images and videos // 00:04:44
–4. Use a clear email CTA // 00:04:54
–5. Test subject lines and send times // 00:05:06
–6. Check your spelling // 00:05:39
Evaluate email campaign data // 00:05:50
Conclusion to email marketing for beginners // 00:06:36
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