Learn about 4 crucial time-saving AWeber email marketing features that will help you get back to what you love: Canva built in, AI writers, email automation, and RSS blog and youtube automations.
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0:00 Intro
0:19 Canva built in
0:43 AI writing assistants
1:14 Email automation
1:37 RSS automation
2:12 Recap
AWEBER EMAIL MARKETING automation – How to SETUP EMAIL DRIP campaigns on AWEBER – Step by Step
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Learn how to do email marketing with Aweber. The Aweber email autoresponder not only saves you money with it’s low cost but makes you money with your email follow up.
In this video you’ll see how to set up your email marketing campaigns on Aweber fast! Learn why thousands of professionals use Aweber.
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Optimize your efforts
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WATCH VIDEO
Learn how to plan an effective email marketing strategy: http://bit.ly/2kbnB2V
Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.
As you think about what you hope to achieve through email marketing, it will be helpful to ask yourself:
How do you want your emails to help your business?
Do you want to increase sales for your product?
Do you want to build relationships with subscribers?
Who is the ideal subscriber for your email list?
How will it fit with your overall marketing strategy?
While these goals may change or evolve over time, it’s important to consider the purpose of your emails and set goals that are both measurable and attainable.
For those just starting out with email marketing, you might want to focus your goal on growing subscribers.
In this case, your goal might look like the following: I plan to collect 500 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign ups.
By including a numeric value, a due date and a general idea of how you plan on meeting that number, you’ll have a clear target to work towards. It can even provide guidance for executing tactics that’ll help you achieve your end goal.
As you plan your tactics, also consider the target audience you hope to reach. For example, a fitness trainer with a focus on health and wellness might target people who are just getting started with exercising and changing their diet.
Understanding your ideal customers will help you determine the best ways to connect and communicate with them.
Take Action! Take 15 minutes to answer the questions above and identify goals for your email marketing strategy. To help you craft a more thorough plan, download the free bonus resources, which includes an email marketing goal setting template!
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. And make sure to follow us for more great content just like this. Later!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
