Want to stay on top of what’s working NOW in Email marketing?
Wondering how the new IOS 15 update will affect your email marketing?
In this episode, I’m sharing the best tips for email marketing that’ll surely boost your sales in 2022.
🎬 Register for the FREE On-demand video masterclass training, “The Automated Clients-on-Demand Website Blueprint for Service Businesses” Just go to: https://wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save 65% off normal hosting price: https://wesmcdowell.com/hosting
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as “spam”, and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Think email marketing is dead? Watch this video to find out!
Email marketing in 2020 and 2021 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. And if you are not getting good results with email marketing maybe the problem is you! so stay tuned and find out what’s working like crazy in 2021 and beyond so you don’t have to guess and experiment. Put these strategies into action and see your business skyrocket.
Here are some great email marketing tips and tricks with the best email marketing strategy in 2021.
In this video, I’m going to chat about how to get started with email marketing so you can make more sales, more money, and do it all EASIER than before.
Email marketing can be a little tricky and it can be something that’s a little scary and unknown but, I swear, it’s not hard.
email marketing for beginners,email marketing,email marketing tutorial,email marketing tips,email marketing strategy,email marketing tutorial for beginners,email marketing for beginners 2020,how to do email marketing,best email marketing,email marketing course,email marketing 2020,how to make money with email marketing,what is email marketing,email marketing strategies,email marketing campaign,effective email marketing,how to build an email list,make money with email marketing email marketing software,email marketing software for eCommerce
Watch this email marketing best practices video and learn from top 7 email campaigns of 2020 featuring Airbnb, Poncho, Boxycharm and others. Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Time-codes:
0:00 The Best Email Marketing Campaigns of 2020
0:25 AirBnb’s case study
1:21 Boxycharm’s case study
2:05 Charm Offensive’s case study
2:35 Charity: Water’s case study
3:10 Poncho’s case study
3:43 Email Monks’ case study
4:08 Growthhackers’ case study
Download NetHunt’s Guide on Follow Up Emails:
https://bit.ly/394xJmB
——————————————————————————-
Head to NetHunt’s blog for more email marketing trends & tips:
– 7 Best Email Marketing Campaigns of 2020 and Why They Were So Good https://bit.ly/3pidE29
– Hot or Not: Email Marketing Trends for 2021 https://bit.ly/393yP1U
—————————————————————————–
By the end of this video, you’ll have seen email marketing best practices in 2020 and what we can learn from them.
1.Airbnb
Weapon of Choice: Personalisation; drip marketing
Hospitality was one of the industries most affected by the coronavirus. Only thanks to AirBnB’s genuine interest in their clients’ customer journey they have managed to maintain a competitive advantage.
Specifically, they used drip campaigns and build-in feedback forms.
2. BoxyCharm: Maximum Engagement
Weapon of Choice: Pointers
Boxycharm needed a way to increase engagement with their typically long emails. So, they use visual cues to guide subscribers to the most important parts. Animated arrows lead to the ‘hottest’ offers and surprises, hopefully invoking curiosity in readers, nudging them towards the rest of the copy.
3. Jon Buchan’s Charm Offensive
Weapon of Choice: Laughs.
Charm Offensive’s secret is humour when composing copy to encourage engagement and sharing.
4. Charity: Water
Weapon of choice: Taking transactional emails further.
Email marketing isn’t just about sending promotional messages and upselling: people forget that It’s also about raising brand awareness.
Instead of outright telling people to donate, Charity: Water based their drip email marketing campaign around the journey an individual’s donation makes after being received by the charity.
5. Poncho
Weapon of Choice: Short and sweet; interactive elements.
An email marketing campaign doesn’t necessarily have to be some grandiose, intricate effort. Poncho’s campaign is proof that the simplest idea can generate top ROI.
It consists of daily custom weather forecast emails. Poncho uses animations, gifs, puns, and colourful images; all of which aligns perfectly with their brand persona.
6. EmailMonks
Weapon of Choice: Email marketing gamification
We’re all kids at heart. A lot of marketers have recognised this. No matter what age, we love playing games. EmailMonks have built an entire campaign around this love. A highly engaging series of emails livened up the mailing list of EmailMonks and attracted new subscribers to it.
7. GrowthHackers: A Social Perspective
Weapon of choice: Social awareness
GrowthHackers managed to stand out among the rabble of dozens of other email campaigns talking about the Oscars.
Get creative, keep it high quality and set your own trends!
Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
This is the best email marketing strategy for beginners. Take your email list from 0 to 5,000 using this simple little proven strategy for growth and sales. Follow this step-by-step email marketing guide to attract more subscribers and convert more customers.
——————————–
Recommended Videos:
Build Your First Funnel: https://youtu.be/gSqMscNwACY
Copywriting: The Perfect Landing Page: https://youtu.be/A3g-DTCDK18
List Growth: Best Lead Magnet Ideas: https://youtu.be/rKNlrhvZhOc
If you own a business and you need help with your email marketing strategy plan then you’ve landed on the right video. Create a simple, effective email marketing strategy plan that is as flexible as you need it to be to market your business with email. Because digital marketing doesn’t only have to be in your social media platforms – email marketing also exists!
In this video of email marketing for beginners, you are going to get a complete breakdown of the proven email marketing strategies for entrepreneurs and small businesses owners. Write emails to sell – this one way of marketing your online business and capture the attention of your potential customer. Likewise, in your email marketing campaign ideas, don’t only focus on your business but also pay attention to your customers – what do they want? Because as they say, the customer is always right.
Additionally, in digital marketing trends, email marketing has become one of the most used channels to market products/services. Because let’s face it, who doesn’t have an email address? Almost everybody does, and not all those who have emails have social media accounts. So, if you weigh these two – email marketing campaign have more reach than social media marketing.
You will also learn in this video a simple done for you 7-step email marketing strategy plan that you can copy for yourself to make sure your emails actually get opened. More importantly to you – to actually drive sales and grow your business. This email marketing strategy also includes how to build an email list.
Now, the first step in this email marketing step by step guide is Attract – how to get people in your email list. This is done by offering them something in value like a lead magnet in exchange for their contact information. The second step in this email marketing tips and tricks is Segment. Here, you use groups and/or tags to organize your list based on current interests.
After having an idea of what your customers are interested in, the Rapport building sequence steps in where you build a rapport and make a paid offer. However, most people don’t actually buy the first time and that’s when the next stage comes in – Engage. This is where the majority of your email subscribers will be. In this stage, you are going to use contents, stories, and videos to keep subscribers engaged. The next step is Promote – make an offer to your customers! The second to the last step is Scrub. This is where you stop sending emails to those who have not actually opened them. Finally, the last step in this email marketing tutorial is Repeat. In this last stage, you build more landing pages and write more email engagement.
If your goal is to engage your customers and make your email list profitable, then this video is a great tutorial to start with. This email marketing for beginners to increase sales will boost further your strategy.
——————————–
New Here? – Why You Should Keep Watching…
Entrepreneur – Someone who hustles daily to make their vision a reality and bring ideas to life.
If that definition resonates with you, then you’re in the right place. On this channel I’m documenting the entire process of what it takes to build a digital business from scratch sharing the good, the bad, and the ugly of entrepreneurship.
Join a community of hard working entrepreneurs who are committed to building the business they love.
https://www.youtube.com/channel/UCmH99cCLXOXzaEFJKyGJXTw?sub_confirmation=1
———————————–
Disclaimer: Please note that all recommendations & links are affiliate promotions.
This is the best Email Marketing advice that no one ever talks about.
I learned this out the hard way recently and I wanted to share this email marketing tip and trick so you could learn the easy way.
So without further ado, check out this video on Email Marketing: The Best Email Marketing Tip That No One Has Ever Told You.
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.
Email Marketing Video TLDR: Get setup on a back up Email Service Provider (ESP).
If you’re in Ecommerce, my top recommended Email Marketing Platforms are (in no particular order):
– Klaviyo
– Drip
– Sendlane
– Omnisend
– Privy
If you have any email marketing questions or comments, please share them in the comment section below.
—
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Top email marketing strategy for beginners – Funnel Business Focus Report: https://bit.ly/35VmZUl
In this video I’m going to talk about my top email marketing strategies for beginners. If you’re looking to improve your email marketing for your own business. Or you’re looking to improve email marketing for your customers, this video is going to teach my top beginners email marketing strategies that I have learned myself.
Funnel Business Focus Report: https://bit.ly/35VmZUl
Timestamps:
Funnel Business Focus Report 1:00
CRM or website? 1:42
Email marketing is not social 2:05
Small lists and big lists 2:27
Set a regular time and day to send emails 3:30
Use outreach emails, asking for help 5:43
Strip the HTML and design 8:00
Don’t worry about the tool…yet 10:29
Use your name and face – make it personal 12:24
Use emails to test content and headlines 13:56
Re-publish long form emails as blog content 16:51
Re-use emails in automation 18:52
Summary 21:10
Your favourite 22:10
Cliff Notes:
Problems
* People complain that email marketing doesn’t work
* That’s usually because they’re making some big mistakes and assumptions
* And if you’re doing email marketing for your customers, or your own business
* you want to make sure that you’re getting great results from the start
Myths
* it’s also important to know that these strategies work on small and large lists
* Even if your list is only 10 people, or 100,000
* these strategies are going to increase conversions, clicks and open
* finally, don’t wait until you’ve got a large list to start using email
* even if you’ve a tiny list you should use these strategies now
* so you get good at email marketing NOW before you have a large list
* would you rather practice now on fewer people?
Solution
* Set a regular time and day to send emails
* Use outreach emails, asking for help
* Strip the HTML and design
* Don’t worry about the tool…yet
* Use your name and face – make it personal
* Use emails to test content and headlines
* Re-publish long form emails as blog content
* Re-use emails in automation
Just want to let you know about APEX Campaigns before we get the last few email marketing strategies
APEX Campaigns: http://sellyourservice.co.uk/apex
