COPYWRITING & EMAIL MARKETING TRENDS IN 2020: What the latest social media and digital marketing trends mean for all you copywriters out there and what you must do to make sure your marketing messages continue to make an impact.
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If you’re trying to answer the question “What is email marketing?” then this is the video for you. Get this exact walkthrough and ALL the resources and tips mentioned in this email marketing tutorial, for free. Click here: https://www.clickminded.com/what-is-email-marketing/
There are a bunch of reasons why you would want to understand this. The first, is obviously to create your own email marketing strategy. If you’re just getting into digital marketing, or if you understand a little bit, but you might be missing a few pieces here and there, this tutorial should help.
Email marketing is a tool that allows us to do two things:
1.) Provide value to users in the form of content;
2.) Direct users through each step of the customer journey or the sales funnel when they get stuck.
Digital marketers use email marketing campaigns for these two main reasons.
As I’ve grown my business more and more, I’ve come to the realization that email marketing is incredibly important, and arguably the most underrated digital marketing channel out there.
Ready to go? Then watch today’s email marketing 101 video!
Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/what-is-email-marketing/
EMAIL MARKETING SUBJECT LINES THAT ENTICE YOUR CLIENTS TO OPEN IMMEDIATELY || The best email marketing tips start with email subject lines! If you want the best email marketing subject lines and email subject examples, tune in!
Email marketing for beginners can be easy with these email marketing tips. The most important part of email marketing is the email marketing subject line. I have made enough email subject line mistakes in the past to know what which email subject lines that work and the ones that don’t. Great subject lines increase email open rates and higher email open rates, the more people see your email.
Email marketing strategy and email marketing best practices starts with the subject line for sales email. If you are in the health coaching business, this video is great for email marketing for health coaches and email marketing for business.
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Check out this FREE list building workshop – http://theamazingseller.com/buildlist – How to Write Emails to Sell a Product! Email Marketing Strategy in 3 Easy Steps! Write professional emails that sell products and NOT in a sleazy scammy way and increase email open rates. This email marketing strategy will make your emails more appealing to people. They will look forward to your emails and guess what? With digital marketing on the rise, you can get people to open your emails. There’s a much greater chance that they could eventually buy something from you and make list building a no-brainer.
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JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
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The Ultimate Email Marketing Tutorial – This will really help point you in the right direction when it comes to Email Marketing, and the rest of the series will be a great addition to my free email marketing course that you can get access to below!
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Email Marketing is believed to be dead… This is so far from the truth! Email Marketing is still one of the top marketing strategies used to generate BILLIONS of dollars in the US Market alone each year.
The problem is, you really need to understand how to maintain your lists, build your content, and optimize the content to drive open rates, which lead to engagement, and eventually to sales.
In this Ultimate Email Marketing Tutorial, I’m going to break down two of the biggest reasons you should be using Email Marketing Strategies, as well as begin diving into a few major tips to help you succeed with your Email Marketing Campaigns.
Most people think that the best Email Marketing Strategy is to send pretty, graphic-filled emails that beautifully sell their products.
Though this may work for brands like Nike, Gucci, Apple, etc., as a marketer, you want to tell stories.
Storytelling in Emails is going to be one of the biggest keys to keeping your open rates up and driving engagement from interested subscribers.
Everyone loves a good story, and stories sell, so why not use them?
When it comes to the best email marketing training, if they teach you to sell above giving valuable content and stories, you should re-assess where you’re learning email marketing from…
The problem with constantly selling from your emails is that people will get burnt out on “ad emails” very quickly, and your open rates will drop within a few days of using an email automation sequence or even just your standard broadcast emails.
Above all else, you want to be entertaining and educational.
Never use email marketing for spamming or loads of promoting products. You want to have value to offer. One of the best Email Marketing Tips I can give you is to bring value to your reader in every email.
As far as Email Marketing Strategies for 2019 and 2020, you’ll want to focus on providing value for at least 2 or 3 emails before ever asking for a sale, and when you do ask for a sale, try to keep it in a story and then show them the product that solved one of YOUR problems.
People relate to problems, solutions, and stories so well that they can actually be more interested, inspired, and appreciative of your email. That’s what you want. Not people unsubscribing because you do nothing but promote products.
Just be sure to watch this entire video to learn to start learning from my new Ultimate Email Marketing Tutorial and Training series that is starting right here with this one!
If you ever have any questions or comments, please leave them in the comments below.
I love to connect with my audience and help in any way I can.
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Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
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Email marketing is one of the best sources of FREE traffic for your store. This video is the perfect introduction to email marketing for beginners. Whether you’re marketing with MailChimp or another platform, watch this video learn:
What is email marketing
Why an email marketing campaign is better than Faceook
The 3 essential campaigns you need to get leads
Email marketing strategies that work in 2019
By the end, you’ll know how to do email marketing like a pro. Use these email best practices to drive sales for your Shopify store and get your dropshipping business off the ground.
For more email marketing tips, head to the Oberlo blog: http://bit.ly/2FBYkZO
After the video, follow Oberlo on Instagram for bite-sized dropshipping: http://www.instagram.com/oberloapp
Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!
👉 Access my FREE mini-course “How to Guarantee Website ROI” here: http://thedeependdesign.com/roi
👉 Or, want to see how you can work directly with Wes to get a more strategic customer generation website? Just go to: http://thedeependdesign.com/our-services/
