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JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
The Ultimate Email Marketing Tutorial – This will really help point you in the right direction when it comes to Email Marketing, and the rest of the series will be a great addition to my free email marketing course that you can get access to below!
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Email Marketing is believed to be dead… This is so far from the truth! Email Marketing is still one of the top marketing strategies used to generate BILLIONS of dollars in the US Market alone each year.
The problem is, you really need to understand how to maintain your lists, build your content, and optimize the content to drive open rates, which lead to engagement, and eventually to sales.
In this Ultimate Email Marketing Tutorial, I’m going to break down two of the biggest reasons you should be using Email Marketing Strategies, as well as begin diving into a few major tips to help you succeed with your Email Marketing Campaigns.
Most people think that the best Email Marketing Strategy is to send pretty, graphic-filled emails that beautifully sell their products.
Though this may work for brands like Nike, Gucci, Apple, etc., as a marketer, you want to tell stories.
Storytelling in Emails is going to be one of the biggest keys to keeping your open rates up and driving engagement from interested subscribers.
Everyone loves a good story, and stories sell, so why not use them?
When it comes to the best email marketing training, if they teach you to sell above giving valuable content and stories, you should re-assess where you’re learning email marketing from…
The problem with constantly selling from your emails is that people will get burnt out on “ad emails” very quickly, and your open rates will drop within a few days of using an email automation sequence or even just your standard broadcast emails.
Above all else, you want to be entertaining and educational.
Never use email marketing for spamming or loads of promoting products. You want to have value to offer. One of the best Email Marketing Tips I can give you is to bring value to your reader in every email.
As far as Email Marketing Strategies for 2019 and 2020, you’ll want to focus on providing value for at least 2 or 3 emails before ever asking for a sale, and when you do ask for a sale, try to keep it in a story and then show them the product that solved one of YOUR problems.
People relate to problems, solutions, and stories so well that they can actually be more interested, inspired, and appreciative of your email. That’s what you want. Not people unsubscribing because you do nothing but promote products.
Just be sure to watch this entire video to learn to start learning from my new Ultimate Email Marketing Tutorial and Training series that is starting right here with this one!
If you ever have any questions or comments, please leave them in the comments below.
I love to connect with my audience and help in any way I can.
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Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
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Email marketing is one of the best sources of FREE traffic for your store. This video is the perfect introduction to email marketing for beginners. Whether you’re marketing with MailChimp or another platform, watch this video learn:
What is email marketing
Why an email marketing campaign is better than Faceook
The 3 essential campaigns you need to get leads
Email marketing strategies that work in 2019
By the end, you’ll know how to do email marketing like a pro. Use these email best practices to drive sales for your Shopify store and get your dropshipping business off the ground.
For more email marketing tips, head to the Oberlo blog: http://bit.ly/2FBYkZO
After the video, follow Oberlo on Instagram for bite-sized dropshipping: http://www.instagram.com/oberloapp
Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!
👉 Access my FREE mini-course “How to Guarantee Website ROI” here: http://thedeependdesign.com/roi
👉 Or, want to see how you can work directly with Wes to get a more strategic customer generation website? Just go to: http://thedeependdesign.com/our-services/
