Today, in this HubSpot email marketing tutorial, I share how to create email campaigns within HubSpot free CRM.
HubSpot is an all-in-one CRM solution that offers dozens of complimentary features to help you streamline systems, grow your business and foster relationships.
One of these features is their email marketing activities.
Get started with HubSpot for free here:
https://hubspot.sjv.io/c/2844094/976131/12893
*IMPORTANT NOTE: The HubSpot link up above is an affiliate link, which means we will get a commission if you upgrade to a paid plan through this link (with no extra cost to you), this helps support our channel and we thank you in advance!
► These are some other HubSpot videos to help you get started:
Learn how to setup HubSpot (implementation):
Learn how to use HubSpot:https://youtu.be/brVfYiSPNI0
How to use HubSpot on mobile:
Learn how to make a website for free with HubSpot:
Learn how to schedule meetings with HubSpot:https://youtu.be/cWQIUGrQcRI
How to create landing pages with HubSpot:
How to connect your WordPress Website to HubSpot:
► Today we navigate through the below chapters for this HubSpot email marketing tutorial:
0:00 Intro
01:25 Getting started
02:26 What is HubSpot?
03:37 Manage contacts
05:16 List (Group contacts)
07:00 Landing pages
07:55 Website forms
08:51 Email marketing
16:39 Outro
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Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.
00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use
Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.
But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?
Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”
See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.
Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.
Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.
Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.
You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in todays business environment, but it doesn’t have to be. Join me as we explore the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.
_______________________
This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
———————————
WEBSITE:
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In this Klaviyo tutorial, we’ll show you step-by-step how to create an email campaign with Klaviyo.
Email marketing is one of the most effective ways to connect with your audience and drive traffic to your website. In this tutorial, we’ll guide you through the process of creating an email campaign with Klaviyo, from design to activation. Finally, we’ll answer some of the most common questions about email marketing with Klaviyo!
0:00 Intro
2:00 The Setup
4:55 Creating Flows
28:45 Campaigns
35:30 Segments
38:55 Outro
🤙🏼 Are you an ecommerce brand owner? We want to run your emails! Book in an intro call below:
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Learn email marketing from the best!
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📧 Sign up to Klaviyo here:
https://www.klaviyo.com/partners/signup?utm_source=0013o00002VkQUWAA3&utm_medium=partner
This is the best email marketing platform for ecommerce brands
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This video by simplilearn on Email And Content Marketing Full Course is based on the fundamentals of Email and Content Marketing in 2022. The Email Marketing and Content Marketing Courses are curated according to the current IT standards and in collaboration with industry experts with real-time experience, ensuring the learners are exposed to the critical skills, techniques, tips, and tricks to help them mold into experts in content marketing specialists and Email marketing specialists. This email marketing and content marketing full course syllabus should be good enough for the aspirants to secure a job in the current IT industry.
The course covers the following concepts.
What is content marketing?
Content marketing tutorial
Content marketing strategies
Content Marketing And SEO
How to rank # on Google
How to rank on youtube
Beginners Guide To Content Marketing 2020
Content marketing I and A
Introduction to Content Marketing Certification Training
What is Email Marketing
Email Marketing Setup
Benefits of Email marketing
A/B Testing
Automating Emails
Types of email campaigns
How to engage new users
Demo using mail chimp
Email marketing interview questions
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://www.youtube.com/watch?v=RkiX6zcjJBk&list=PLEiEAq2VkUUKzyU5fgjArG7DmUjy__vjI
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Advanced Email Marketing Certification Training:
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email, develop expertise in creating effective advertisements and brand awareness, and build customer trust and loyalty. This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.
Email Marketing For Beginners | Ecommerce Marketing | Best Email Marketing Platform
✅ Here you can Grab the Omnisend: https://bit.ly/omnisendOfficial
✨Thanks for watching our Email Marketing For Beginners Video!
Omnisend is one of the best ecommerce marketing automation tools on the market. It allows you to drive sales on autopilot, improve your targeting, and stay consistent with your brand messaging across multiple channels. It’s suitable for online stores of all sizes and serves a wide array of industries. With Omnisend on your side, you’ll stay relevant by sending personalized messages to the right person, at the right time, on the right channel.
Easy to Use: Omnisend is incredibly user-friendly. Signing up takes only a few minutes, and getting started is made simple with sophisticated onboarding. The interface design is very clean, straightforward, and intuitive so that even complete beginners can quickly understand how to use the software.
Furthermore, when it comes to automating workflows and creating email campaigns, Omnisend has done the hard work for you. All you need to do is customize a pre-built workflow or email template to your brand and send it away!
Competitive Pricing: Not only is the pricing of Omnisend plans customizable to the number of contacts you have, but it’s also extremely competitive compared to other marketing automation software. Users can reportedly save up to 50% by switching to Omnisend. And when they do, they have access to a more robust product that suits all their marketing needs.
Premium Automation Capabilities: With Omnisend, you’ll be able to harness the power of automation like never before. Choose a pre-built automation workflow or build your own set of customized automated messages with the no-code automation editor.
Adjust the automation sequence, add and remove additional channels, clone messages, include splits, and fully customize your automation within minutes using the drag and drop editor. The entire process is visual, so you can easily understand what your customer will see.
Product Picker: Scroll through any reviews of Omnisend’s capabilities, and you’ll be hard-pressed to find someone who doesn’t mention the Product Picker feature as a game-changer. Simply choose a product from your online store, automatically insert it into your newsletter, and send. The Product Picker brings up the product photo, title, price, and brand colors, all with a single button click. No coding required and no time lost adding product images and descriptions manually.
One Centralized Platform: If you find it hard to keep track of the number of channels your customers are using to contact you, you’ll love Omnisend’s centralized dashboard. It combines multiple channels such as social media, SMS messages, and online presence, all under one roof.
One-Click Integrations: Omnisend integrates with over 30 popular apps, so if there is any feature you can’t live without that Omnisend doesn’t offer, you can easily use an integration for it.
Easy Software Migration: Perhaps you want to make the switch to Omnisend but are understandably terrified by the migration process and the prospect of losing your data. Well, you don’t need to be. Omnisend makes migration a breeze with one-click ecommerce platform integrations, 24/7 support, and a complete data sync.
I hope you found value in our Email Marketing For Beginners Video!
Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences, and genuine views of the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always, you should do your due diligence to verify any claims, results, and statistics before making any purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.
Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up.
00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can
89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it’s attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.
Step one, scrub your list. Here’s the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don’t open up your email, even if they don’t mark it as spam, even if they don’t unsubscribe, but if they don’t open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people’s spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don’t engage with your email list. It’s the easiest way to get your emails delivered in the inbox for everyone.
Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person’s name in the subject line, right? That’s an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone’s sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it’s just short, to the point. A lot of times, it’s sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It’s short, it’s simple, but I know my buddy John will open it.
Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you’re already a repeat buyer, and you’re on my email list, why would I send you the same email I would send someone who hasn’t ever made a purchase? You’d be like, I already bought that. Why are you sending me an email on that? That’s why segmenting is really important.
Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I’m telling you what’s working for our clients at our ad agency, NP Digital, doesn’t mean it’s always going to work a hundred percent of the time. You have to test, ’cause it’s a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.
Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we’ve seen, such as, they buy this. You may send another email, with a upsell or a downsell. That’s a really effective trickle-based email.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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¡Hola! Hoy les enseño cómo hacer una campaña de EMAIL MARKETING efectiva para su E-COMMERCE. En este tutorial les mostraré los 5 pasos básicos para que envíen de forma masiva correos a su base de clientes con información relevante acerca de sus productos y promociones.
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Espero que les guste, pero sobre todo que les sea de gran utilidad…
Si te interesan estos temas, te animo a que te SUSCRIBAS a mi canal, para que me apoyes y así poder seguir subiendo contenido…
How To Do Email Marketing | How To Do Email Marketing
✅ Here you can Grab the Emercury: https://bit.ly/Emercury
✨Thanks for watching our Email Marketing For Beginners Video!
Emercury is a powerful email automation platform where you can create a profitable marketing automation system. You can create single campaigns with Emercury’s HTML editor or use one of your templates with the platform’s template editor. Run A/B tests on which campaigns are more effective and then automate the distribution of the rest of your campaign. You can manage your subscribers using Emercury’s List Manager: import subscribers, track subscribers, manage subscribers, and view the health of your lists. Emercury focuses on email automation. Their plug-and-play system helps build real customer relationships by strategically batch emailing your leads with personalized content.
Emercury is a powerful email automation platform. In three simple steps, you can create a profitable marketing automation system:
Capture targeted leads for your business – use Emercury’s integrated form generator to secure high-quality targeted leads
Nurture and convert leads into customers – customize their email templates to follow up with leads and build out an automated conversion funnel
Create an automated, scalable sales cycle – build a cost-efficient system that is easy to create, suits your business, and also performs long-term.
Emercury offers a range of plans, both subscriber plans ( based on the number of subscribers you have in your account, not based on how many times you send an email) and CPM sending plans (for marketers who need an account with no subscriber limits, based on cost per thousand – CPM – emails sent monthly).
With Emercury, you can easily create and send email marketing campaigns. You can create single campaigns with their HTML editor or use one of your templates with the platform’s template editor and increase traffic and awareness to your site. It supports A/B split testing campaigns. Run tests on which campaigns are more effective and then automate the distribution of the rest of your campaign. Base this on subjects, from addresses, content, and segments of your list.
You can manage your subscribers using Emercury’s List Manager: import subscribers, track subscribers, manage subscribers, and view the health of your lists. Append your subscriber base with Gender info, Date of Birth, social match, interests, income, geo, and many more. Segment your lists for higher engagement. Segments can be based on demographic data, activity information, scoring, and more.
Emercury also focuses on email automation. Their plug-and-play system helps you build real customer relationships by strategically batch emailing all your leads with personalized content, following up with relevant information, and practically priming the pump with qualified, interested customers.
I hope you found value in our Email Marketing For Beginners Video!
Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences, and genuine views of the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always, you should do your due diligence to verify any claims, results, and statistics before making any purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.
Best Email Marketing Software | Create Emails And Landing Pages
✅ Here you can Grab the Bee Free: https://bit.ly/Bee_Free
✨Thanks for watching our Bee Free Reviews Video!
What is BEE?
BEE is a leading provider of content design software for email, landing pages and popups. The company has 2 distinct products within its portfolio: BEE Pro & BEE Plugin
BEE Pro: no-code, drag & drop design suite for responsive emails & landing pages. BEE Pro helps marketers and designers alike create emails and pages really fast. Plus, it provides the design freedom, branding controls, and collaboration tools to get things done right. With BEE Pro emails & pages can be designed from scratch or with ready to use email templates from its template catalog. Bonus: Emails can be pushed to email sending platforms and landing pages published with the click of a button.
BEE Free is a world-famous Email Template Builder, a part of MailUp Group.
BEEFree lets you create mobile-friendly newsletters, which are correctly displayed on most devices and mail clients. Customizes the messages and exports them to your ESP. But in order to export them, you will need to get registered with BEE Free and get Pro Account.
BEE Plugin: Is an embeddable email, landing page & popup builder best known for its easy integration into SaaS applications in the CRM and Marketing Automation space. BEE Plugin content builder uniquely combines design flexibility with a smooth user experience, and ability to customize the deployment in under 30 days.
Bee is a MailUp‘s exciting project: it’s a drag-and-drop editor for responsive design emails you can find in free and pro version. BEE Free ensures a quick and good-looking mobile-ready newsletter templates creation, and you need no account to use it. The user interface is intuitive even for novice users and enables template designs that automatically adapt to smartphone screens and also perfect for your transactional messages.
You can choose colors and insert elements, move them where you need it, drag images from your desktop and changes your email structure as much as you need it.
It’s always possible to check a preview in your email client and send a test to yourself. Once your email template is created, you can download the HTML source code and send it with your email program. Developers can also embed Bee Free into their applications and pay on a per-user basis.
Bee Pro is the paid version that lets you store all your newsletter templates to edit them later. It provides also professionally designed templates you can customize, the quick message cloning tool and a 15-day free trial. Bee Pro pricing is only $10/month. An exhaustive community and a knowledge-base will guide you.
I hope you found value in our Bee Free Reviews video. Make sure to leave a like on the video if you gained value from it!
Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer honest opinions, relevant experiences, and genuine views of the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always, you should do your due diligence to verify any claims, results, and statistics before making any purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.
