– The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan
With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.
Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space.
Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing.
Here are some of the beneficial topics covered on this week’s show:
– How people accessing their email on various devices gives marketers access to a wealth of data.
– Why we will see a rise in generative AI in email marketing.
– How marketers should shift from tactic-driven mentality to a more strategic approach.
– Why authenticity and transparency will continue to resonate with consumers.
– How personalizing email campaigns is crucial for engaging customers effectively.
Connect with Ryan:
Guest Contact Info
X
@rpeoriginagency
Try Venngage’s Newsletter Templates Now For Free: https://venngage.com
Are your email campaigns falling short of expectations? Elevate your email marketing game with a well-designed newsletter! 🎨✉️ In this video, we’ll guide you through the best tips to create a newsletter that not only captivates your audience but also boosts your email marketing effectiveness.
Do you have problems with email marketing? Maybe you are struggling with a low open rate? Or your emails always end up in spam folder? Don’t worry, I got you!
Watch this video to learn about the most common email marketing problems and how to fix them!
Videos I mentioned:
How iOS 15 Mail Privacy Protection will affect Email Marketing – https://www.youtube.com/watch?v=zmY0LK3Wu7Q
Best email subject line tips – 2022 – https://www.youtube.com/watch?v=rQ9v7huhYvg
How to clean your email list – https://www.youtube.com/watch?v=aV0Kjt9OVtU
Correction: 3:40 Here, I’m talking about from name, but we’re giving examples of from email addresses. Those are two different things. The examples on the screen should read: Kasey at Luck & Co, Kasey Luck, Kasey at Microsoft
🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Email marketing trends 2023 → https://www.youtube.com/watch?v=V6t7xakZ3bY
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
Timestamps:
00:00 Email marketing problems
00:45 Low open rate. How to make people open your emails
06:07 Low click rate
11:12 High unsubscribe rate
15:08 High spam complaint rate
Mailjet’s email marketing platform offers all the email tools you need to grow your business. With Mailjet’s intuitive drag-and-drop Form Builder, you can easily create embedded or pop-up Sign-Up Forms on your website. Capture information that helps you pinpoint your contact’s interests and preferences. Use that data to segment your audiences and craft personalized email marketing campaigns, newsletters, and automated emails on Mailjet’s email marketing platform. Sign up for free today.
Explore our in-depth Brevo review (formerly Sendinblue) to determine its value and performance and gain valuable insights.
👉 Get Brevo ➜https://bit.ly/46NTcuN
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Explore our in-depth Brevo review (formerly Sendinblue) to determine its value and performance and gain valuable insights.
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Introduction to Email Marketing and Brevo
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Welcome back! Today, let’s dive into the world of email marketing, a strategy that remains highly effective for businesses. Despite misconceptions, email marketing is far from outdated; in fact, it’s a powerful tool for keeping customers informed, promoting specials, and engaging with newcomers.
In this video, I’ll be reviewing Brevo, a company offering email marketing automation and a Customer Relationship Management (CRM) tool. While I’m not sponsored by Brevo, I’ve been using their services for over six months to automate campaigns in my business, finding it to be a time-saving solution.
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Exploring Brevo Features and User Experience
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Brevo is designed to streamline and manage email campaigns effectively. Offering live updates on campaign performance and automation options, Brevo simplifies the process. You can build campaigns from templates or start from scratch, with the added feature of integrating a chatbot or live chat directly into your emails.
In my experience, as someone familiar with email marketing tools, Brevo stands out for its user-friendly approach. Signing up and connecting it to my business website was a breeze, and for those new to email marketing, video tutorials and a 24/7 helpline are available for assistance.
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Brevo Plans, Pricing, and Performance
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Brevo provides three plans, starting with a free option that includes text message and WhatsApp campaigns, transactional emails, marketing automation, and more. While the free plan offers substantial features, limitations include a cap on daily emails and branding with Brevo’s logo. The paid plans, Starter and Business, offer increased monthly emails and additional features.
The Business plan introduces a live chat and chatbot feature, A/B split testing, a landing page builder, and send time optimization. Brevo’s performance is commendable, providing a minimalist, easy-to-use interface, insightful CRM tools, and a customizable dashboard. The platform’s WhatsApp campaigns and CRM insights stood out in my personal experience.
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Summary :
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In this video, we explore the enduring relevance of email marketing and review Brevo, an email marketing automation and CRM tool. I share insights into its features, user experience, and performance based on my six months of usage. Brevo’s streamlined approach and user-friendly interface make it a standout choice, especially for those new to email marketing. The platform offers a free plan with impressive features, making it accessible to businesses with various needs.
The paid plans, while introducing increased email limits and additional tools, maintain a competitive pricing structure. Brevo’s performance shines through its simplicity, effective CRM insights, and innovative features like WhatsApp campaigns and a customizable dashboard. For those seeking a reliable and straightforward email marketing solution, Brevo proves to be a valuable choice. Remember, for a discount, use the link provided in the description.
So if you’re new to marketing in general or if you’re looking to branch out to different forms of marketing to remind old customers about you or to get in touch with new customers, I would definitely say that Brevo might be the right choice for you.
So that about wraps up this review of Brevo and I do hope it was helpful. I’ve found that email marketing is one of the most important investments in my marketing arsenal and I’ve gotten tons of sales and leads by using it in my businesses. So if you’re looking to start email campaigns or already do email campaigns but are looking for a simpler or more effective program to work with, check out Brevo.
And of course, if you’d like to give Brevo a try with a little bit of a discount, feel free to use the link below in the description. Now, if you still have some questions, feel free to drop a comment and I’ll try to get back to you as soon as possible. Be sure to like and subscribe and as always, guys, thanks again for watching – I really appreciate it and I’ll see you in the next one!
Hope you enjoyed my Brevo Review (Formerly Sendinblue): Best Email Marketing Platform? Video.
Join My Free Course & Community & Download 8 Million Free Leads 👇🏻
https://bit.ly/8mm-leads
Watch These Videos:
Email Deliverability & Domain DNS Setup Course: https://www.youtube.com/watch?v=ck4VpDOYhIg
Office 365 Email Setup: https://www.youtube.com/watch?v=Zu-L6gsHe9I&t=398s
Lead Magnets Course: https://www.youtube.com/watch?v=P6gHnbf9rWE
Are you concerned about the future of email marketing in 2024? In this video, we’ll provide you with updated information about Google’s impending changes to email marketing that will impact your business.
Don’t miss our urgent video about this story – it’s essential information for anyone who relies on email marketing for their businesses! By the time you watch this video, you’ll be able to better understand the changes and know what to do to protect your business.
0:00 – 0:30: Introduction
3:14 – 4:02: Avoiding Spam in 2024
6:25 – 7:12: Hyperfocus on Targeting
10:19 – 11:01: Providing Value in First Email
12:06 – 12:36: Changing Email Warming Strategy
Use These Tools & Vendors 👉🏼 https://sleek.bio/lead-gen-tools
Need Help With Lead Gen?👉🏼 https://ottrpr.com/leadgenjay
🎯 Join My Free Course & Community & Download 8 Million Free Leads 👇🏻
https://bit.ly/8mm-leads
➡️Send me a DM on Instagram @cmojayfeldman
🎙Listen to my podcast: anchor.fm/mentors
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=YouTube&utm_medium=Video&utm_campaign=Shorts&sl=YouTubeVid5555
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Follow me on other platforms: IG, FB & TikTok @jordanplatten
Free Copywriting Course For Beginners. Course On How To Make Your First $5k With Email Copywriting.
Make your first $5k copywriting: https://www.copymba.com/private-inner-circle?el=ytfreecourse
This video is a full free course on copywriting that will provide new copywriters with all the resources they need to get started today. This course covers everything from understanding what email copywriting is, how to write compelling copy, a live walkthrough of me doing email copywriting, and how to get copywriting clients with no experience. This guide is truly the ultimate resource to learn copywriting as a beginner without having to spend money. I’m confident that anyone who watches this video will be more than capable of landing their first copywriting gig.
This is the video I wish I had when I first started copywriting a few years ago. I could have charged money for this information, but instead I decided to turn it into a free resource on YouTube for you guys to learn from. After watching this video, you won’t need to watch a single other video about copywriting on YouTube because you’ll have all the information you need to succeed already.
Email copywriting can be a challenge, particularly when it comes to writing effective sales emails for clients. This video is packed with actionable advice on how to actually write copy for clients even if you’re starting from scratch.
Topics this video covers:
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Are you among those who think PPC advertising is just throwing money away? We’re here to bust that myth wide open! Watch our short and engaging video to understand why PPC visitors are 50% more likely to purchase than organic visitors. We’ll show you compelling visuals that unravel the truth behind this misunderstood marketing strategy. If you want to improve your advertising effectiveness and boost your ROI, don’t miss this insightful guide! Like and subscribe for more myth-busting and digital marketing wisdom. #PPC #DigitalMarketingSuccess
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