Internet Marketers
We can all agree with Sam when we say that our favorite GMass feature has to be the ability to connect to Google sheets! Unlike uploading a CSV or importing contacts for a campaign, connecting to a Google sheet allows you to add new contacts to recurring campaigns by simply adding their information to the sheet.
How much time would this save you?
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What is e-mail Marketing
In this video, We are explaining about What is e-mail Marketing | e- mail marketing tutorial | e-mail Marketing
Please do watch the short for in-depth
information.
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Did you know? The purpose of your email subject line is to get your emails opened. If your emails don’t get enough response, watch the video for the 7 subject lines that get your emails opened. Which one of the 7 will you use right away? Comment below.
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This video is about 7 Subject Lines That Get Your Emails Opened
The most common mistakes in email marketing part 1. #shorts #Omnisend #SmallBusiness #marketing #ecommerce #EmailMarketing
Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up.
00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can
RESOURCES & LINKS:
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89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it’s attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.
Step one, scrub your list. Here’s the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don’t open up your email, even if they don’t mark it as spam, even if they don’t unsubscribe, but if they don’t open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people’s spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don’t engage with your email list. It’s the easiest way to get your emails delivered in the inbox for everyone.
Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person’s name in the subject line, right? That’s an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone’s sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it’s just short, to the point. A lot of times, it’s sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It’s short, it’s simple, but I know my buddy John will open it.
Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you’re already a repeat buyer, and you’re on my email list, why would I send you the same email I would send someone who hasn’t ever made a purchase? You’d be like, I already bought that. Why are you sending me an email on that? That’s why segmenting is really important.
Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I’m telling you what’s working for our clients at our ad agency, NP Digital, doesn’t mean it’s always going to work a hundred percent of the time. You have to test, ’cause it’s a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.
Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we’ve seen, such as, they buy this. You may send another email, with a upsell or a downsell. That’s a really effective trickle-based email.
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Email Marketing Tip 2022:
About 50% of people open emails based on the subject line alone.
Make sure yours is:
– Intriguing
– Informative
– Benefit oriented
This is how you get people to open your emails.
#email #emailmarketing #emailmarketingtips
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When it comes to promoting your business, email marketing is key to communicating with your customers. Hear from GoDaddy team member Emily Barrett about creating compelling communications with email marketing for your business. You’ll learn how to grow an email list for personalized campaigns, easily design an email and how to measure results to plan your next campaign.
Featured speaker:
Emily Barrett, GoDaddy Team Member
Learn more about GoDaddy:
Homepage: https://www.godaddy.com
Website Builder: https://www.godaddy.com/websites/website-builder
Email Marketing: https://www.godaddy.com/online-marketing/email-marketing
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If you’ve ever asked yourself – what is the difference between marketing and transactional emails, we’ve got you covered. While marketing emails are one-to-many emails like newsletter, transactional (or triggered) emails are automated one-to-one emails like password resets, and receipts.
In this Email Explained video, our Director of Customer Success in the US discusses the differences between marketing and transactional emails and how it’s becoming easier to manage both in one platform.
Key Takeaways:
1) The difference between marketing and transactional emails.
2) When to send a marketing or a transactional email
3) How to leverage platforms like Mailjet to ensure your transactional emails are on-brand and easier to build as a team.
Be sure to reach out to our Customer Support Team and Deliverability Experts to learn more and enhance your email strategy.
Learn More: https://www.mailjet.com
Sign up Free: https://www.mailjet.com/signup
Request a Demo: https://hello.mailjet.com/en-demo/
Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.
Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!
Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!
Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?
Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.
Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.
Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.
Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.
Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
#emailmarketing #digitalmarketing #smallbusinessmarketing
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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