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Did you know? The purpose of your email subject line is to get your emails opened. If your emails don’t get enough response, watch the video for the 7 subject lines that get your emails opened. Which one of the 7 will you use right away? Comment below.
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Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up.
00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can
89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it’s attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.
Step one, scrub your list. Here’s the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don’t open up your email, even if they don’t mark it as spam, even if they don’t unsubscribe, but if they don’t open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people’s spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don’t engage with your email list. It’s the easiest way to get your emails delivered in the inbox for everyone.
Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person’s name in the subject line, right? That’s an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone’s sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it’s just short, to the point. A lot of times, it’s sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It’s short, it’s simple, but I know my buddy John will open it.
Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you’re already a repeat buyer, and you’re on my email list, why would I send you the same email I would send someone who hasn’t ever made a purchase? You’d be like, I already bought that. Why are you sending me an email on that? That’s why segmenting is really important.
Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I’m telling you what’s working for our clients at our ad agency, NP Digital, doesn’t mean it’s always going to work a hundred percent of the time. You have to test, ’cause it’s a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.
Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we’ve seen, such as, they buy this. You may send another email, with a upsell or a downsell. That’s a really effective trickle-based email.
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Recruiter Empire is the largest growth network for recruiters, people in the staffing agency business and entrepreneurs to connect and collaborate, learn and share knowledge and level up. I created Recruiter Empire from scratch by creating my own recruiting agency 7 years ago leaving my corporate job to go make money online and live the laptop lifestyle, creating content, teaching, coaching, mentoring and helping people learn how to build wealth through recruitment. This has been the biggest shift in my life and one of the best ways I’ve been able to help people understand things they don’t realize, like LinkedIn Automation tools, artificial intelligence, how to interview people, how to hire candidates, how to get clients and how to become an asset and find a niche where you can generate revenue consistently. After scaling my agency and creating my latest company, I’m also involved in a software automation startup company called esferas which helps people find data, automate messaging, connections, visits etc. I like to create value for others so that they can help others and build a ripple effect around what I do.
When it comes to promoting your business, email marketing is key to communicating with your customers. Hear from GoDaddy team member Emily Barrett about creating compelling communications with email marketing for your business. You’ll learn how to grow an email list for personalized campaigns, easily design an email and how to measure results to plan your next campaign.
Featured speaker:
Emily Barrett, GoDaddy Team Member
Learn more about GoDaddy:
Homepage: https://www.godaddy.com
Website Builder: https://www.godaddy.com/websites/website-builder
Email Marketing: https://www.godaddy.com/online-marketing/email-marketing
GoDaddy Studio: https://studio.godaddy.com
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
If you’ve ever asked yourself – what is the difference between marketing and transactional emails, we’ve got you covered. While marketing emails are one-to-many emails like newsletter, transactional (or triggered) emails are automated one-to-one emails like password resets, and receipts.
In this Email Explained video, our Director of Customer Success in the US discusses the differences between marketing and transactional emails and how it’s becoming easier to manage both in one platform.
Key Takeaways:
1) The difference between marketing and transactional emails.
2) When to send a marketing or a transactional email
3) How to leverage platforms like Mailjet to ensure your transactional emails are on-brand and easier to build as a team.
Be sure to reach out to our Customer Support Team and Deliverability Experts to learn more and enhance your email strategy.
Learn More: https://www.mailjet.com
Sign up Free: https://www.mailjet.com/signup
Request a Demo: https://hello.mailjet.com/en-demo/
Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.
Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!
Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!
Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?
Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.
Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.
Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.
Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.
Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
This week, Justin Rondeau, General Manager for DigitalMarketer, goes over 4 email campaigns that ANY company can add to their email promotions that can boost opens, clicks, and sales.
RELEVANT LINKS:
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Here are the 4 email campaigns any company can add to their promotions that will boost email opens, clicks and sales.
Email Campaign #1: The Goodwill Campaign
By using bling and direct subject lines, and filling your email with benefit, content, and most importantly, VALUE, you are going to get better results. Just make sure that what you are offering in this email campaign is free (or ideally ungated).
Email Campaign #2: News Jacker Campaign
The news jacker campaign helps you make your product or service new and relevant by relating it to what is going on in the news.
This is a great campaign to run midway through a promotion to re engage prospects who don’t see the relevance yet.
Email Campaign #3: Gain, Logic, Fear Campaign
This is one of the most effective campaigns you can run to your list. If you want to make the cash register ring, you want to run this email campaign.
First you focus on the benefits. Then you emphasize the logical reasons why they should take the offer. And finally, you bring in the fear, usually the scarcity element.
Email Campaign #4: Need Help Campaign
This is a great campaign for selling higher-ticket items like coaching or done-for-you services. By offering help to a specific segment of your audience (ones with a specific problem in the right stage of the Customer Journey), you are able to offer help when it is most needed.
ABOUT THE HOST
Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.
He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers & product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.
