facebook ppc

The Importance of PPC in an AI Search World

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SGE: The Future of Google Search ➡️ https://www.youtube.com/watch?v=mKQz5BlhTo8

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With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.

But how can you compete when everyone can make ads using AI?

We’re here to explain how you can create the best online ads, with or without AI.

🔗 Mentioned Links / Resources
AdClarity ➡️ exposure.ninja/wtf
How To Find Your Target Audience in 6 Questions ➡️ https://www.youtube.com/watch?v=t0meZUDSJv4

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO

3 Ways To Setup Facebok Pay Per Click Ads With Facebook’ Native Marketing Tools

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Facebook’s Pay Per Click system offers 3 separate ways for you to setup PPC ads in Facebook.

If you just want to jump in to the one Facebook advertising technique that generates 80% of the results, watch this video: https://www.youtube.com/watch?v=XYY6zn3c8Xk

This video covers all three of these options and shows you the two you must avoid if you want to be successful running paid traffic on Facebook.

First there is the boost post system you can use from your fanpage. NEVER use this method! It is the worst deal for you as a marketer and the makes the most for Facebook’s investors.

Second is the Ad Manager… This is like the minor leagues of paid traffic on Facebook and I recommend you avoid this tool if you are serious about mastering the skill of driving paid traffic on Facebook.

Third is the tool I recommend which is the Power Editor. This is Facebook’s professional level tool that will allow you to setup the most focused audiences, quickly setup split tests and manage multiple campaigns and ad-sets easily…

So you can get the most data on your subscribers, customers and your target market… Allowing you to continually focus your messaging and your market to get the greatest ROI on your Facebook PPC efforts.

But, before you run your first campaign, you need to know how to steal your competitors’ customers using the Facebook Audience Insights tool: https://www.youtube.com/watch?v=1g17t182OgA

You MUST have your funnels setup (playlist that shows you how to do that): https://www.youtube.com/watch?v=2ZWIF79cyPA&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W

And really, you shouldn’t run your FB PPC ad campaigns until you have your Facebook Tracking Pixel in place. Here is how to do that.

Part 1: https://www.youtube.com/watch?v=RMiHF93zv6A
Part 2: https://www.youtube.com/watch?v=kmeJyyP2HlI

And also until you have your look alike audiences setup:

Like this video? Subscribe to the channel… https://www.YouTube.com/milesb

PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll