Email marketing best practices help you plan content that aligns with what your customers want and need. But people will surprise you. You need to measure your campaigns’ success to get the most bang for your buck. In this video, we’ll introduce five important email metrics to track and share the industry standards for each metric. We’ll also discuss ideas for improving email metrics when yours fall short.
0:00 How to measure your email performance
0:19 Measuring email open rate and views
1:00 What is a bounce rate?
1:24 What is an email click through rate?
1:54 What is a unsubscribe rate?
2:24 What is the email spam rate?
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Your website is a storefront in an online mall of infinite options. You have to be proactive to let customers know it’s worth stopping in. Email marketing gets new and returning customers through your digital doors. In this course, you’ll learn a simple four-step process to kickstart your email marketing efforts; how to design and compose professional-looking marketing emails; some guidelines for managing email marketing logistics and tracking metrics, and how to use GoDaddy Email Marketing in Websites + Marketing.
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Delivering relevant, relatable content that speaks to why your subscribers signed up in the first place is the best way to make sure your email marketing campaigns convert. In this video, we’ll guide you through the content planning process for your overall email marketing efforts, and how to plan content for individual marketing emails. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to plan your email content
0:25 How will your email support your business goals?
0:38 What is the customer journey?
1:07 What is the goal for the email?
1:20 Which email template should you use?
1:28 Who is the target audience for the email?
1:58 What is the CTA?
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As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Email marketing best practices help you plan content that aligns with what your customers want and need. But people will surprise you. You need to measure your campaigns’ success to get the most bang for your buck. In this video, we’ll introduce five important email metrics to track and share the industry standards for each metric. We’ll also discuss ideas for improving email metrics when yours fall short. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to measure your email performance
0:19 Measuring email open rate and views
1:00 What is a bounce rate?
1:24 What is an email click through rate?
1:54 What is a unsubscribe rate?
2:24 What is the email spam rate?
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners.
✅ Read about it on our blog ➜ https://bit.ly/3Eb8egyGoDaddy
And when it comes to squeezing the most juice from your email marketing efforts, embracing the power of drip campaigns is essential.
Let’s take a deep dive into how you can harness the power of email marketing automation to build campaigns that get real results. Here are the four key elements of any successful drip campaign.
Choose your platform
Consider your email marketing budget, goals and campaign requirements and you’ll find a tool that’s just right for you and your business.
Decide on your goals and strategy
What is the end result you’d like to achieve with your campaign?
Plan and draft your email chain
It’s possible to get a little overwhelmed at this point, given how complex this can be. Start with a piece of paper (or whatever writing medium you prefer) and keep your goal and strategy at the top.
Optimize your content for conversions
Quality content is vital for any business, regardless of your specific niche. By offering personable, engaging value-driven content, you can potentially build a loyal, dedicated customer base that will be more willing to open your emails and their wallets. Not to mention, inspiring content will provide you with brand authority.
Remember: Your email marketing campaigns are only as effective as the content within them, so understanding your audience and their needs is paramount.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe
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The hardest part of any new business strategy is knowing where to begin. Let us break it down for you. In this video, we’ll cover how to quickstart your email marketing in four steps and share a high-level description of each step in our quickstart process. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to launch your email marketing
0:17 Setting clear email goals
0:45 Building an email list
1:09 Determining your email type
1:28 Planning your email content
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Effective email marketing campaigns are designed with clear, measurable goals in mind. In this video, we’ll share the three questions to answer when setting goals for your email marketing and how the answers to these questions inform your goals. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 Why you need to set an email marketing goal
0:25 Why are you sending this email?
0:36 What is a CTA?
0:55 Who will you be sending your email to?
1:27 How will you measure your email marketing success?
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Your website is a storefront in an online mall of infinite options. You have to be proactive to let customers know it’s worth stopping in. Email marketing gets new and returning customers through your digital doors.
In this course, you’ll learn a simple four-step process to kickstart your email marketing efforts; how to design and compose professional-looking marketing emails; some guidelines for managing email marketing logistics and tracking metrics, and how to use GoDaddy Email Marketing in Websites + Marketing.
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
When it comes to promoting your business, email marketing is key to communicating with your customers. Hear from GoDaddy team member Emily Barrett about creating compelling communications with email marketing for your business. You’ll learn how to grow an email list for personalized campaigns, easily design an email and how to measure results to plan your next campaign.
Featured speaker:
Emily Barrett, GoDaddy Team Member
Learn more about GoDaddy:
Homepage: https://www.godaddy.com
Website Builder: https://www.godaddy.com/websites/website-builder
Email Marketing: https://www.godaddy.com/online-marketing/email-marketing
GoDaddy Studio: https://studio.godaddy.com
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Wouldn’t it be great if someone had a one-stop shop for tools to help you with your Email Marketing campaigns. GoDaddy does… and our Guides can tell you more.
In this video, we’ll introduce GoDaddy Email Marketing tool, share its features and benefits and explain how to use it.
Check out more helpful content ➜ https://bit.ly/GDMarketingBasics
0:00 Best email marketing tool
0:30 Mobile friendly email templates
0:50 Best email deliverability platform
1:20 Best email reporting tool
1:35 Building your email subscriber list
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
