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Is Email Marketing Still Relevant?

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📬 Think email marketing is dead? 😵 Think again. If you’re a small business owner trying to grow your business online, this video is your perfect starting point. 🚀

In this first lesson from GoDaddy’s AI + Email Marketing course, Emma and Geoffrey explore why email is still one of the most powerful ways to connect with customers — and how AI is changing the game.

📈 With 4 billion people using email every day, it’s not just alive — it’s thriving. But if your emails aren’t getting opened, don’t worry. Over the next few lessons, you’ll learn how to fix that with simple strategies and tools.

👀 In this video:

What is email marketing?

Why email is still super effective today

How AI can help make your emails smarter, faster, and more personal

Real stats that show why email still works

💡 Whether you’re brand new to marketing or just looking for fresh ideas, this video breaks it all down in a way that’s easy to understand and fun to follow.

➡️ Hit play to learn why email is still one of the best tools for growing your business — and how AI can help you do it even better.

🔗 RESOURCE 🔗
https://social.godaddy/AI-Prompts

#EmailMarketing #SmallBusinessTips #godaddyai

TIMESTAMPS:
00:00 Learn more about AI and email marketing
00:48 What is email marketing?
01:18 Global count of daily email users
01:57 Return on investment (ROI) for email marketing
02:37 Overview of what to expect in this full course

How to Create a Drip Email Marketing Series for Your Business | The Journey

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Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners.

✅ Read about it on our blog ➜ https://bit.ly/3Eb8egyGoDaddy

And when it comes to squeezing the most juice from your email marketing efforts, embracing the power of drip campaigns is essential.

Let’s take a deep dive into how you can harness the power of email marketing automation to build campaigns that get real results. Here are the four key elements of any successful drip campaign.

Choose your platform
Consider your email marketing budget, goals and campaign requirements and you’ll find a tool that’s just right for you and your business.

Decide on your goals and strategy
What is the end result you’d like to achieve with your campaign?

Plan and draft your email chain
It’s possible to get a little overwhelmed at this point, given how complex this can be. Start with a piece of paper (or whatever writing medium you prefer) and keep your goal and strategy at the top.

Optimize your content for conversions
Quality content is vital for any business, regardless of your specific niche. By offering personable, engaging value-driven content, you can potentially build a loyal, dedicated customer base that will be more willing to open your emails and their wallets. Not to mention, inspiring content will provide you with brand authority.

Remember: Your email marketing campaigns are only as effective as the content within them, so understanding your audience and their needs is paramount.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

GoDaddy links:
https://www.godaddy.com
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy

#email #marketing #drip

Email Marketing: Create Compelling Communications With Email Marketing | GoDaddy Open 2021

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When it comes to promoting your business, email marketing is key to communicating with your customers. Hear from GoDaddy team member Emily Barrett about creating compelling communications with email marketing for your business. You’ll learn how to grow an email list for personalized campaigns, easily design an email and how to measure results to plan your next campaign.

Featured speaker:

Emily Barrett, GoDaddy Team Member

Learn more about GoDaddy:
Homepage: https://www.godaddy.com
Website Builder: https://www.godaddy.com/websites/website-builder
Email Marketing: https://www.godaddy.com/online-marketing/email-marketing
GoDaddy Studio: https://studio.godaddy.com

As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.

#GoDaddy #GoDaddyOpen2021